SearchCap: The Day In Search, September 3, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Dive Deep! Attend A Marketing Workshop At SMX East In NYC. Register Now!
  Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Add an extra day of learning and sharpen your marketing skill set by attending one of six in-depth workshops offered on September 30. Choose from various SEO, AdWords, local, or international marketing workshops. Register now!
• 10 Questions To Ask Before You Hire A Customer Review Management Service
  I have been doing a bit of work in the reputation management space as of late, and the subject of customer review management comes up a lot. There are probably hundreds of review management services out there, and it’s difficult to understand what makes one better than the other. With that in mind, I thought […]
• 9 Link Building Lessons We Learned As Kids
  Do you remember the life lessons we learned as kids? Sayings like, “Treat others the way you want to be treated,” and, “Don’t count your chickens before they hatch,” were taught to us at a young age to guide us, help us make better decisions, and remind us to be nice to one another. I […]
• Live @ SMX East: Top Social Tactics For Search Marketers
  Are you a search marketer who’s been tasked with taking on social media marketing for your firm or client? You’ve probably noticed that the chops and tactics you’ve developed for organic optimization or paid search campaigns are radically different from the techniques that social media marketers are using to engage with their communities, make content […]
• Google Tablet Interface Tests Card Styled Layout
  Google is reportedly testing a new tablet design and interface for their search results. Spotted first by Techno-Net, the new tablet design is going with that card style interface. So when you search, the results are laid out in boxes or cards of information. This goes along well with the tests Google deployed for mobile […]
• 10 Reasons To Attend SMX East Next Month
  Work in search or internet marketing? Your performance is likely measured by growing site traffic, sales and ROI. You’re asked to handle constant algorithm updates, evaluate new ad formats and platforms, and adjust to changing customer behavior. To stay successful, you need to know what’s next…and how to adapt. Come to SMX East for search […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Glass App Store Coming In 2014
• Yahoo Hires Ned Brody To Lead Ad Business In Americas
• Google Announces Android 4.4 In Global Promotion With KitKat
• Digital Marketing: The Past, Present & Future
• 10 Reasons To Attend SMX East Next Month
• Post BBQ News: Microsoft Buys Most Of Nokia For $7.2 Billion
• Report: Windows Phones Gain In EU, Struggle In US, China
• The Future Of Advertising In Your Eyes Today: Google Glass & Field Trip
• Facebook’s Trending Topics Test Moves From Mobile To Desktop
• Logo Mania: Pick Your Favorite Yahoo, YouTube Logos
• Google Job Postings Offer Insight On Company’s Future Top Level Domain Program

Search News From Around The Web:

Industry

• Joining Go Fish Digital, SEO By The Sea
• Search marketing stats round up, Econsultancy

Local & Maps

• Apple Maps: One Year Later, iFans

Link Building

• What Are Some Post-Google Penguin, Budget-Friendly Link Ideas?, Search Engine Watch
• 5 Link Building Techniques Google (Supposedly) Killed in 2013, Search Engine People
• Overlooked Link Building Opportunities for Ecommerce Category & Product Pages, pointblankseo.com

Searching

• Expedia is top for air travel searches on Google US says new research, realwire.com

SEO

• Don’t Pay for Search Engine Submission, Bill Hartzer
• Increase your SEO with Team Content Marketing!, ProBlogger
• 301 Redirect or A Google Webmaster Tools Change Of Address?, seogadget.com
• Building a Solid Index Presence by Optimizing your Crawl Budget, algohunters.com
• How to create unique SEO content for location pages, SEO Copywriting
• How to Use Google Trends for SEO, Search Engine Watch
• On SEO Ghost Writing, Daily SEO Tip
• SEO in the Personalization Age, Moz
• September 2013 Google Webmaster Report: Rumble…, Search Engine Roundtable
• Using black hat SEO techniques in a white hat way, Econsultancy
• Using the hreflang Link Attribute for International SEO, Search Marketing Sage

SEM / Paid Search

• 5 Pay-per-click Filters to Avoid Drowning in Data, Practical Ecommerce
• Creating Meaningful Pay Per Click Case Studies, PPC Chat Streamcap

Search Marketing

• Easy Tips to Optimize the Performance of Your SEM Campaigns, Yahoo Advertising Blog

Strategy

• Planning for Success: Three Essential Consulting Project Plans, moz.com