SearchCap: The Day In Search, September 4, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New UK Conservative Party Co-Chair Grant Shapps Founded Google Spamming Business The UK’s Conservative Party has a new co-chair, The Right Honourable Grant Shapps, Member of Parliament for Welwyn Hatfield. Honorable […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- New UK Conservative Party Co-Chair Grant Shapps Founded Google Spamming Business
The UK’s Conservative Party has a new co-chair, The Right Honourable Grant Shapps, Member of Parliament for Welwyn Hatfield. Honorable except with Google, which considers the business he apparently founded to be pushing a tool designed to spam its search engine and fill its listings with rubbish. According to The Guardian, Shapps founded HowToCorp in […]
- The Hidden Cost Of Cheap SEO & Social Media Labor
Fact: All businesses, large or small, want to save money wherever they can. I understand this. I sympathize with this. What I don’t understand, however, is why so many businesses try to take the cheap route and cut corners in their online strategy— and then are dumbfounded when they get scammed/receive terrible results/get blocked by […]
- Content Marketing: What Are The Implications When Working On A Global Scale?
As “online marketing” evolves, you’ll note I’ve used a generic term there rather than SEO — the titles and descriptions of what we do on a daily basis change as does the focus of the effort. Both “Panda” and “Penguin” in their different ways have had a dramatic influence on how important people think “content” […]
- Workshops at SMX Social Media Marketing – Best Rates Available Now
Attend a comprehensive workshop conducted by leading experts in internet marketing on December 4, immediately preceding SMX Social Media Marketing December 5-6 in Las Vegas. Registration is open and super early bird rates are now available. Check out the full conference agenda, covering paid, earned and owned social media topics. Enhance your SMX experience – […]
- How To Remove Your Unnatural Inbound Links
Recently, Google went a little crazy — it’s cool; they came back — which subsequently caused anyone who owns a website to go a little nuts, too. Google has sent out oodles of the above messages over the past couple of months, and it has caused a lot of people to question if and how […]
- How To Find Success With Google’s Display Network
Google’s display network is massive, encompassing more than 4 billion daily page views, 700 million monthly users, and reaching more than 80% of the online audience. Yet, with all this inventory, many marketers fail with display marketing. The major reasons are they either are trying to reach the incorrect goals or they don’t understand how […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Apple, Google Gain Smartphone Share While Others Fading — comScore
- Workshops at SMX Social Media Marketing – Best Rates Available Now
- UK Writer Repeats Gmail “Racial Profiling” Claim Against Google
- Data Hunting Season: Most Effective Times Of The Year To Add Data To Your Media Plan
- Can Social Influence Be Distilled Into A Score? Part 2 – Potential Pitfalls
- Democrats Like To Mix Politics & Social Media More Than Republicans, Independents [Study]
- Study: 90 Percent Use Multiple Screens During The Same Day
Search News From Around The Web:
Applications & Portal Features
- Celebrating 4 years: from a better web, to your web, Google Chrome Blog
Business Issues
- Baidu to invest $1.6B in cloud-computing center, MarketWatch
- Google could face ‘tsunami of litigation’, claims Foundem chief, The Guardian
Local, Maps & Mobile
- First Dedicated App.net iOS Client Hits the App Store, thenextweb.com
- How online reviews are crucial to a restaurant’s takings, The Guardian
- Russia Unveils Secure "Almost Android" Tablet To Keep Data Away From Google, SecurityWeek.Com
- Apple announces special event for September 12, loopinsight.com
- Discovering illegal marijuana growing activities with Google Earth, Google Earth Blog
- Google Maps Wants Ideas On Starring & Saving, Search Engine Roundtable
- The White House launches new iOS, Android and mobile Web apps, open sources them on Github, thenextweb.com
Link Building
- Case Study: Using Contests To Build Links, Link Spiel
- Low Hanging Fruit: Linkbuilding with Screaming Frog, SEER Interactive
- Post-Penguin Clean-up – Is Your Link Profile Looking Flightless?, Search News Central
Paid Search & Contextual
- Google censors Green Party’s political ads, breaking federal law, VentureBeat
- Keepin’ it fresh with seller ratings extensions, Inside AdWords
- Open Hospitality rolls out Google Hotel Price Ads with real-time pricing, Tnooz
Searching
- Google, Electronic Textbooks, and Collaborative Schooling?, SEO By The Sea
- Google’s Quest for Universal Search Comes with Risk, revenews.com
SEM Industry
- How Google is Filled With Hypocrisy & Will Steal Your Intellectual Property, Michael Gray
- Over 100 Google Webmaster Hangouts Completed, Search Engine Roundtable
- Why You Should Attend SEO Conferences, State of Search
SEO & SEM
- Branding benefits from target audience SEO, branded3.com
- More Google Shopping Madness, Matt McGee
- PPC Back to Basics Part 1 – Why You Should Care about PPC Advertising, adCenter Blog
- Understanding The Value Of Keyword Search Volumes Using Google’s Keyword Tool, seo-positive.co.uk
- Focusing on Just A Single Traffic Source Can Hold Back Your SEO Efforts, Daily SEO Tip
- Follow These 5 Guidelines For SEO Content Success, Search Marketing Standard
- Google Penguin – 2.0 or 1.2?, State of Search
- Google Penguin Anti-Spam Algorithm. Testing and Analyzing., SEOmoz
- How I Smacked Google Penguin In Its Ugly Little Beak, Nick LeRoy
- How To Get More Comments On Your Articles, SEOmoz
- Impact of Keyword Cannibalization: Beyond The SEO, justinbriggs.org
- PPC Myth Busting! Myth 3: Display is Terrible For Direct Response, PPC Hero
- Reputation Management Lessons from You Didn’t Build That, managinggreatness.com
- SEO and Content Relationship Status Update: "It’s Complicated"?, BruceClay.com
- September 2012 Google Webmaster Report: Updates?, Search Engine Roundtable
- Signs Your Website Is Heading for a Search Penalty, SEO Theory
- The Definitive Guide to SEO Keyword Research, Search Engine People
- Why every department needs to care about SEO, SEOptimise
Social Media
- Stefan Weitz on Quora Integration and Social Data Sets, Stone Temple
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