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SearchCap: The Day In Search, September 9, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Illustrated: The Sphere Of Influence As the opportunities to reach customers grow with new technology, so do touch points with your brand. When consistent messaging is developed, remember that search […]

Barry Schwartz on September 9, 2008 at 4:52 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Search Illustrated: The Sphere Of Influence
As the opportunities to reach customers grow with new technology, so do touch points with your brand. When consistent messaging is developed, remember that search is an important component of that branding initiative. This week’s infographic shows how search fits into the customer influence line-up:…
Milk Those Links For Rankings & Clickthrough!
Old school media people are increasingly vilified by those of us who wear skinny jeans and throw out references to social media as casually as we breathe, but I’m quickly discovering that they really have their heads on straight with one major point about links: they’re also good for…
Google To Help Bring Internet To Africa & Beyond Through New Satellites
Google backs project to connect 3bn to net from the Financial Times reports Google will announce they’re contributing to a project to place 16 low-earth orbit satellites to provide internet access to 3 billion people in Africa and other emerging markets. Google is working with John Malone, the cable television…
Google Halves Data Retention Time Against Backdrop Of EU Pressure, US Regulatory Scrutiny
The European Union has been trying to get Google to cut the time it retains users’ IP addresses and related search query logs. In response to EU requests and pressure, the company adopted a compromise position (in March, 2007). Google said it would still retain data but would make it…
US Government Hires Lawyer, Google Shares Lose Value In View Of Potential Anti-Trust Action
Many people have argued that Google is becoming more like Microsoft, especially in how dominant the company is in its core market: search. That dominance has raised the specter of the “M-Word” (monopoly) in some quarters. In particular it has most recently arisen in the context of the pending Google-Yahoo…
Google News Error Aids In United Airlines Stock Drop
The Google News Blog explains an error that occurred yesterday, which hurt the stock price of United Airlines. Google News picked up a story on the Florida Sun-Sentinel website about United filing for bankruptcy. It was an old story, but it did not contain the original date. Instead, Google found…
Battlestar Galactica Meet Google TV Ads: Deal With NBC Universal Cut
Just in — and brief because it’s the end of the day — Google and NBC Universal have reached an agreement that will see the TV ads that Google sells coming to NBCU cable channels including SciFi, Oxygen, MSNBC, CNBC and others. The full release is below:…