SearchCap: The Day In Search, September 9, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Search Illustrated: The Sphere Of Influence
  As the opportunities to reach customers grow with new technology, so do touch points with your brand. When consistent messaging is developed, remember that search is an important component of that branding initiative. This week’s infographic shows how search fits into the customer influence line-up:…
• 
  Milk Those Links For Rankings & Clickthrough!
  Old school media people are increasingly vilified by those of us who wear skinny jeans and throw out references to social media as casually as we breathe, but I’m quickly discovering that they really have their heads on straight with one major point about links: they’re also good for…
• 
  Google To Help Bring Internet To Africa & Beyond Through New Satellites
  Google backs project to connect 3bn to net from the Financial Times reports Google will announce they’re contributing to a project to place 16 low-earth orbit satellites to provide internet access to 3 billion people in Africa and other emerging markets. Google is working with John Malone, the cable television…
• 
  Google Halves Data Retention Time Against Backdrop Of EU Pressure, US Regulatory Scrutiny
  The European Union has been trying to get Google to cut the time it retains users’ IP addresses and related search query logs. In response to EU requests and pressure, the company adopted a compromise position (in March, 2007). Google said it would still retain data but would make it…
• 
  US Government Hires Lawyer, Google Shares Lose Value In View Of Potential Anti-Trust Action
  Many people have argued that Google is becoming more like Microsoft, especially in how dominant the company is in its core market: search. That dominance has raised the specter of the “M-Word” (monopoly) in some quarters. In particular it has most recently arisen in the context of the pending Google-Yahoo…
• 
  Google News Error Aids In United Airlines Stock Drop
  The Google News Blog explains an error that occurred yesterday, which hurt the stock price of United Airlines. Google News picked up a story on the Florida Sun-Sentinel website about United filing for bankruptcy. It was an old story, but it did not contain the original date. Instead, Google found…
• 
  Battlestar Galactica Meet Google TV Ads: Deal With NBC Universal Cut
  Just in — and brief because it’s the end of the day — Google and NBC Universal have reached an agreement that will see the TV ads that Google sells coming to NBCU cable channels including SciFi, Oxygen, MSNBC, CNBC and others. The full release is below:…

Search News From Around The Web:

Applications & Portal Features

• AOL To Add Third Party Services To AOL.COM – Leaked Screenshots, TechCrunch
• Microsoft Translator makes the Web more worldly, Live Search

Business Issues

• Another Reason Google’s Stock Crashed, Alley Insider
• Joanne K. Bradford Joins Yahoo! to Drive U.S. Revenue and Market Development, Yahoo Press Releases
• Nick Carr on why Google makes the compliments to its core business free, The Long Tail

Local, Maps & Mobile

• Bring Us YOUR Local Content and Feeds!, MapQuest Blog
• Google Earth API Demo Gallery, Google Earth Blog
• MapQuest Builds New "Local Platform", Screenwerk
• MapQuest Goes Local, MapQuest Blog
• Philadelphia Open Studio Tours, Virtual Earth, An Evangelist’s Blog

Link Building

• 8 Directory Submission Red Flags, Small Business SEM
• Home Furnishing Link Building, Link Building Best Practices

Searching

• Quintura Named Top 10 Alternative Search Technology By PCMag.com, Quintura blog

SEM Industry

• OrangeSoda: Search Blogger of the Day, The SEO Scoop
• The Three Types of Forum Spammers, Search Engine Roundtable

SEO & SEM

• 2008 Guide to Google & Webmaster Communication, Search Engine Roundtable
• Ready to Finally Try SEO?, Search Engine Watch
• Bryan Eisenberg Answers Questions on Multi-Variate Testing, Marketing Pilgrim
• Domain Acquisition — How Much is Too Much?, Search Engine Watch
• Using Redirects to Move Your Site to a New Domain, Search Engine Roundtable
• Google’s Webmaster Tools Verification Code, Search Engine Roundtable
• When Should I Submit a Reinclusion Request to Google?, Search Engine Roundtable
• Top 5 PR Mistakes, Web Analytics World Blog
• Why Don’t My Sitelinks on Google.com Match My Webmaster Tools Sitelinks?, Search Engine Roundtable
• Why Do I Need Online Reputation Management? Sarah Palin Knows, jaankanellis.com

Social Media

• Yammer: A ‘Twitter for the enterprise’, News.com

Video, Music & Image Search

• Google Video Suggest, Google Operating System
• New YouTube Tool Helps Increase Viewing of Videos, Ad Age
• Playable on Google Video, Official Google Video Blog

Other Items

• Caption Contest: Sergey Brin and Barry Diller at Fashion Week, Valleywag
• Google Turns 20 (fiction), Google Blogoscoped

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Plurk, You’re A Needy B****!
• Search Without SERPs: The Future of SEO?
• Rant About Google & Online Reputation Management
• 8 Directory Submission Red Flags
• Oriango Puts the Web in Alphabetical Order (The Startup Review)
• Majestic Seo: Most Advanced Backlink Analysis Tool
• Top 10 Resources to Pass the Google AdWords Exam in a Week
• CNN Heavily Promoting Twitter On Air, Making Big Moves in Social Media
• Link Building Notes of an SEO Kindergartner
• Want top SEO results? Tread carefully!
• Germany Warns Users To Stay Away From Google Chrome
• Optimizing Headlines: Effective Headlines Tested and Compared