See All Of The New Google AdWords Updates On One Web Page

Google creates a new page that acts as a release notes document for showing advertisers the latest updates and feature releases to Google AdWords.

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Google announced that in order for advertisers to stay on top of all the latest updates and features they release to Google AdWords, they have created a new web page that shows all the latest updates by month, in chronological order.

The new page can be accessed over here and it is basically a release notes page, that shows the date and change released to the AdWords platform.

Here are the updates for February 2015:

  • 2/17/2015 – Flash ads will be automatically converted to HTML5 ads on the Google Display Network.
  • 2/11/2015 – Account settings update The latest AdWords Editor release includes fixes for better performance.
  • 2/9/2015 – New feature update Manage landing page and tracking URLs separately for ads using upgraded URLs.

When possible, Google links the one line update to either a help document or blog post containing more details about the change.

Here is a screen shot of the page as it looks today:

Screen Shot 2015-02-18 at 1.10.28 PM

Google said this page will help “keep you on top of all the new AdWords innovations and help you understand how they work.”

Google also released a Best Practices page today that aims at staying current with the latest guidelines to having a healthy AdWords campaign.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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