Site redesign checklist to preserve SEO & improve visibility
Redesigning your site doesn’t have to destroy your rankings. Use this advanced SEO checklist to preserve visibility and turn your redesign into a growth opportunity.
Topic: Website
How to execute a multi-location website redesign without losing traffic
Discover the key elements of a multi-location website redesign that will protect your SEO and drive long-term success.
Your website still matters in the age of AI
AI is the latest obsession, but strategy still wins. Refocus on your website – the original digital tool – to thrive in the AI era.
Website redesign SEO checklist: Retaining and improving SEO
Redesigning a website often has a negative impact on SEO. Learn how to factor organic traffic into your redesign to retain and improve SEO.
Why internal site search can be your competitive edge in enterprise SEO
Unlock the "why" behind the "what" and build a cleaner, smarter SEO approach that sets your enterprise website apart.
How to create a helpful FAQ page (with 7 examples)
Answering your customers' frequently asked questions is foundational for business websites. Follow these tips for creating a good FAQ page.
This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.
Google explains why it made the title change to the search results
Google said it went from using your HTML title tag 80% of the time to 87% of the time in the past couple of weeks.
How A Website Can Boost Your Business
Your work mainly consists of talking to your contacts through email and social media. You subscribe to webinars discussing online marketing strategies for small businesses. Now, you’re mulling over the idea of having your own website. Yet, you always seem to grapple with questions: Is it worth it? Is it even necessary? Will a website […]
Ad Network Recommendation: AdSense
When a website is starting out, the best way to monetise content is by using Google Adsense. It’s the default ad network for most of the internet for a reason – it is exceptionally low effort and pays reasonably well. And low effort ad revenue is the key for small websites. Small websites need to […]
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business. Best of all, a domain […]
Three ways to use a domain name for business today
Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do you do? Don’t stress over building an […]
The terrifying connection between malware, Google Search Console, rogue subdomains and AdWords
In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides recommendations based on his experience helping clients with security situations.
Google: Lower CPCs Are Because Of YouTube, Not Mobile Search
TrueView ads on video site blamed for lower aggregate CPCs.
Ad Sizes For Website Owners
If you have decided to add online advertising to your site, the next step is to decide which ad sizes, in particular, you want to add. This is a long term decision as it is impractical to redesign your site every time you change your mind about including an ad unit. Our ad size guide […]
SearchCap: The Day In Search, April 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Says Product Ads Are Coming This Summer (U.S. Only) Today Bing Ads announced on its Developer blog that they plan to roll out Product Ads in the U.S. sometime […]
Placing Ads On Your Site
Making money from your website is harder than it looks. You basically have three options: you can charge for access, sell stuff, or placing ads on your site. If you go with advertising, it has the advantage of letting you focus on what you wanted to do in the first place. Of course, nothing is […]
Why Use Ad Networks?
To make money out of your website you basically have three options: sell products or services, charge for access to your site, or use online advertising. The first option is great if you can do it, the second is bad for the web (in our opinion) and the third is difficult. Luckily for you, you […]
Google Relaunches Street View Website
Google is revealing more about its sometimes controversial Street View product with an expanded web site that just launched today. The new site continues to show where Street View vehicles are currently active and educates people on how to use Street View’s features. But there are new sections about the different Street View vehicles (cars, […]
Are You Losing Money With Poor Internal Site Search?
In my last article, Search Marketing is a Game of Resources, I shared with you how improving your site’s conversion rate and profitability is essential if you want to compete in search engine marketing. The ecommerce businesses with the resources and money are much better positioned to compete for organic and paid positions, and their […]
November 2010: Search Engine Land’s Most Popular Stories
Below are Search Engine Land’s 10 most popular stories from November 2010: 1) Nicaragua Raids Costa Rica, Blames Google Maps – A Nicaraguan military commander, relying on Google Maps, moved troops into an area near San Juan Lake along the border between his country and Costa Rica. The troops are accused of setting up camp […]
How To Put The Facebook “Like” Button On A Site
Last month, Facebook dropped the news about their “Open Graph” or new Facebook Platform that brings content into Facebook – and of course expands Facebook’s web reach out to a more granular level. Since the announcement, there have been two questions asked quite frequently: Should I put this on my website? How do I put […]
Gems In The Google SEM Toolbox
Already its own specialty of digital marketing and now almost 50% of all online advertising budgets, paid search has fully grown into its own channel. A quick bit of research can quickly uncover a multitude of blogs, books, tools, companies, etc. all focused on the topic and within this channel, there’s even more fragmentation and […]
Danny Sullivan’s SEO & SEM Q&A Session Via Twitter
Last week, I took questions via my Twitter account (@dannysullivan) about SEO issues and more broadly about search marketing overall. I thought it would be useful to compile them into a post. Here you go! Question: rebecca_morrow what’s the best thing to say to clients who don’t want content on their home page? Answer: tell […]
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Mr. Google, Tear Down This Google Trends Wall!
About two seconds after Google Trends For Websites came out, people started noticing that one company’s websites oddly had no data available — Google’s own. Google will tell you all about the traffic to competitors like Yahoo and Microsoft but gives away nothing about itself. The same is true for the newly-released Google Ad Planner […]
Google Ad Planner Launches, Offers Site Demographic Profiles
Google has launched Google Ad Planner as an invite-only beta. It’s designed to allow advertisers to identify sites with demographics they’re interested in — even sites that aren’t part of Google’s advertising network.
SearchCap: The Day In Search, May 22, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SMX Social: Just What Did Calacanis Say About SEO & More Recaps
At our SMX Social Media Marketing conference this week, we had a great panel on the future of human powered search. Jason Calacanis of Mahalo, Jimmy Wales of Wikia Search, and Steven Marder of Eurekster all took part. Jason had some remarks on SEO that set off the usual wave of upset. But as I […]