Topic: Link bait

SearchCap: The Day In Search, July 17, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New PPC Trend? Staples & Toys”R”Us Among Top Advertisers With More Impressions From PLAs Than Text Ads [AdGooroo Study] Advertisers have flocked to Google AdWords Product Listing Ads (PLAs) since Google […]

SearchCap: The Day In Search, April 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In Depth: Search Gear For The Titanic Centennial April 15th marks the 100th Anniversary of the sinking of the Titanic, and there will be no shortage of news coverage (or hype) […]

SearchCap: The Day In Search, May 26, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is It Time For A New Compensation Model For Search And Digital Marketers? Pay for performance is certainly not a new concept. But a number of digital marketing industry pundits have […]

SearchCap: The Day In Search, October 25, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Schmidt’s “Just Move” Joke About Google Street View & How It Went Missing Don’t like Google Street View taking pictures of your house? “Just move,” joked Google CEO Eric Schmidt, in […]

SearchCap: The Day In Search, October 18, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Making Location More Obvious, Prominent I’m not seeing it exactly but Google has said the company is making location more “transparent” or more obvious to users so that they can […]

SearchCap: The Day In Search, July 27, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Bing Generates More Clicks Than Google Chitika, a veritable fountain of data lately, has generated some new interesting findings from activity on its search-based advertising network. The company compared ad […]

Of Linkbait And SEO Bank Shots

There’s a subtle, but meaningful, connection between billiards and SEO. How so, you ask? Well, when I was younger I was a pretty good at billiards. I could see all the angles really well, and I understood when to use bank shots (using an indirect shot off the bank of the table rather than a […]

SearchCap: The Day In Search, July 5, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Doctors Warn Against Relying Too Much On Google Chances are good that you’ve searched for health-related information via Google, Yahoo, Bing, or some of the other health-specific portals. Both Google and […]

SearchCap: The Day In Search, November 17, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 21 Link Builders Share Advanced Link Building Queries Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It’s easy to understand why. For […]

SearchCap: The Day In Search, September 28, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Served 10 Billion Video Views In August, Says ComScore Years ago, McDonald’s restaurants advertised how many burgers they had served right on the big sign at each location. And when […]

10 Steps For Digg Success When You’re The Villain

  If you’re using Digg as a linkbaiting tool, then you’re perceived as a villain. Everyone from Digg itself, to the community, to other self-proclaimed social media experts thinks you’re the bad guy. Even though good linkbait provides value to the community (because who doesn’t like remarkable content?), if they know you’re putting up the […]

The Latest In Link Development

Rae Hoffman has released her second annual set of interviews with link building experts. This year, she talked to 11 people in the search industry who are well-versed in the art of link development. Link building is a fundamental pillar of search engine optimization. Links from authoritative sources are strong reputation signals for factors such […]

SEO

4 Days to Save Big on SMX Social Media

Registration is now open for SMX Social Media – but hurry, the current “pre-agenda price” will expire on February 2. SMX Social Media is coming to Long Beach, California, April 22 & 23. This SMX Social Media is an encore presentation of the standing-room only New York City edition presented last autumn. Attendees Dugg (sic) […]

Catchy Linkbait Is Worthless Without Really Good Content

Getting your linkbait post, widget, or other content featured on the front page of Digg is one thing—a good thing, as this can drive a spike in traffic. Getting a whole bunch of links to that content, however, is entirely another matter. After all, the purpose of linkbait should be to attract links, not just […]

The Big SMX Social Media NY ’07 Roundup

The first SMX Social Media conference is now wrapping up. The only session left is a clinic, which normally is not covered. Below is a list of all the coverage, stories, blogs, and so on that I have found that discussed the conference and/or covered sessions. The list is in no specific order:

Don’t Abuse Users’ Search Experience With 301 Redirects

Linkbait, link juice, PageRank, paid links—all of these terms are commonly associated with one of the fundamental building blocks of successful search engine optimization (SEO): link development. One of the problems with link development gurus is their obsession with 301 redirects. Heck, I have even heard search engine software engineers tout 301 redirects as the […]