‘Mistakes make you stronger’: PPC lessons from Inderpaul Rai
Inderpaul Rai reveals how blowing a client’s yearly budget in a week shaped his views on leadership, team dynamics, and PPC automation.
Topic: Adtech
EU fines Google $3.5 billion over anti-competitive ad-tech business
Google may be forced to divest its ad-tech business, but Google will appeal.
Google’s $2.3 million check secures bench trial in adtech antitrust case
After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.
Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world
Four ways to prepare for the absence of third-party cookies.
Could happy advertisers be the key to connected TV success?
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.
Is your brand facing an identity crisis?
People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust.
Streaming is surging, and so are data collaborations
TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy
SearchCap: The Day In Search, March 17, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In Unexpected Move, AOL Buys Social Network Bebo For $850 Million
In a somewhat surprising move, given the speculation surrounding AOL and its future, the company has acquired number three social network Bebo for $850 million in cash. Bebo has a reported 40 million unique users on a global basis. AOL says in its press release, “Together with its AIM and ICQ personal communications network, the […]
Not So Crazy: Yahoo May Partner With AOL To Escape Microsoft
Wondering what’s next after the news that Yahoo apparently plans to reject Microsoft’s takeover offer? The Times Of London reports Yahoo will restart merger talks with AOL. Below, more about the news along with some back history on AOL in search and why a Yahoo-AOL partnership might indeed be a compelling way to convince Yahoo […]
AOL Confirms Quigo Acquisition, Integration Into ‘Platform A’
Based on the circulating rumor and reports, we joined the speculation that AOL was acquiring Quigo and would integrate it into Platform A. Today AOL confirmed that it had entered into an agreement to acquire the company for an undisclosed amount, which various parties speculated was $300 million. Here’s the release. As the release points […]
SearchCap: The Day In Search, November 6, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Report: AOL To Acquire Quigo For $300 Million
There are rumors and reports circulating that AOL is about to add Quigo to its now pretty full roster of online ad networks and technologies, which includes Tacoda, Advertising.com, Third Screen Media, Lightningcast, and AdTech. These entities are the backbone of AOL’s “Platform A” integrated online (and mobile) advertising, er, platform. AOL now claims that […]
SearchCap: The Day In Search, November 5, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SelfServe HyperTargeting Ads From MySpace Launching Today
MySpace To Announce Self-Serve Hyper Targeted Advertising Network from TechCrunch reports MySpace is announcing a new ad platform today at adTech. The new ad platform will enable advertisers to target ads to users based on geography, demographics, and user interests. The ad platform seems to be named SelfServe HyperTargeting and will be launched to a […]
AOL Introduces ‘Platform A’: Integrated Ad Targeting
AOL has moved its corporate headquarters to New York to be at the center of the U.S. ad and media universe and has introduced what it’s calling “Platform A,” an integrated ad buying platform and network that the company says has broader reach than any other today. Advertising.com and some of the more recent AOL […]
SearchCap: The Day In Search, May 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: