Surviving Personalization With Bing & Google Presentations from SMX Advanced, June 2012 The “new normal” search results are personalized, with search history, location and social interactions used to customize the results searchers see. This session looks at how Google taps into Google+ for its new Search Plus Your World and how Bing uses Facebook to […]
Hardcore SEO & Social Power Tools Presentations from SMX Advanced, June 2012 This session takes you on a whirlwind tour of SEO & social media tools you’ll want to consider adding to your toolbox, ranging from enterprise-level options to other that are free or moderately priced. [flv:https://searchengineland.com/video_assets/advanced12/ppt/700.flv 364 264] Moderator: Monica Wright, Search Engine Land […]
Measuring Social Media ROI Presentations from SMX Social Media Marketing, December 2011 Sure, social media has had plenty of hype, and everyone is "sure" of its value. But how do you prove that it offers a true return on investment, especially if you’re trying to persuade clients or management to invest marketing dollars in Facebook, […]
Successful Targeting Strategies For Facebook Ad Campaigns Presentations from SMX Social Media Marketing, December 2011 Not advertising on Facebook? You’re missing out on tons of potential traffic from the second largest internet website. Facebook’s advertising system offers an incredible array of ways to target people by interests and demographics. You can catch people early in […]
SMX is returning to Israel this January 15, 2012. SMX Israel will take place in Jerusalem, Israel at the Inbal Hotel on Sunday, January 15th. It is just about a month away and we urge anyone interested to register immediately – it only costs $150! The agenda is now live over here and we are […]
Facebook Ads, Meet Search Ads Presentations from SMX East – NYC, NY, September 2011 You know search ads cold. But do you know Facebook ads, and how they can get you into the pre-search cycle? There are many synergies between them. In this session, how to tap into Facebook ads to help your search marketing […]
Beyond Rankings: Actionable SEO Reports Your Boss Will Love Presentations from SMX East – NYC, NY, September 2011 Still doing search ranking reports for your boss or clients, even though you personally think they’re useless? Or maybe you’re not doing them, but you’re still looking for new ways to show that your SEO campaigns are […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Can Now Execute AJAX & JavaScript For Indexing This morning we reported that the comments on Facebook are being indexed by Google. Google’s Matt Cutts just confirmed on Twitter that […]
Facebook Ads, Meet Search Ads Presentations from SMX Advanced, June 2011 You know search ads cold. But do you know Facebook ads, and how they can get you into the pre-search cycle? There are many synergies between them. In this session, how to tap into Facebook ads to help your search marketing efforts. [flv:https://searchengineland.com/video_assets/advanced11/ppt/Facebook-Ads-Meet-Search-Ads.flv 364 […]
Facebook Ad Tactics for Search Marketers Presentations from SMX West, March 2011 Not advertising on Facebook? You’re missing out on potential traffic from the second largest internet website, with more than 500 million unique users. And if you’re familiar with Google AdWords or Microsoft’s adCenter you’ll love Facebook’s self-serve image and text-based ads that let […]
Maximizing YouTube Visibility With Organic SEO Presentations from SMX East, October 2010 YouTube is the leading online video destination, which makes it in turn the leading video search engine (and by some measures, the 2nd or third search engine overall). YouTube content is also widely distributed in search results elsewhere, including those of its owner, […]
Google Instant & Paid Search: A Game Changer? Presentations from SMX East, October 2010 With Google Instant, bidding, quality score calculations and other factors remain the same for AdWords – but advertisers should pay close attention to other subtleties that might impact ad display, analytics and possibly costs. In this session, search advertisers share hard […]
Facebook SEO: Free Ways To Be Found On Facebook Presentations from SMX East, October 2010 Within Facebook, your pages are increasingly acting as a parallel universe to your public web pages. And increasingly, Facebook profiles are turning up in Google search results. Now, there are numerous steps you can take to enhance your visibility both […]
Facebook Ad Tactics For Search Marketers Presentations from SMX East, October 2010 Not advertising on Facebook? You’re missing out on potential traffic from the second largest internet website, with more than 500 million unique users. And if you’re familiar with Google AdWords or Microsoft’s adCenter you’ll love Facebook’s self-serve image and text-based ads that let […]
Opening The Contracts Kimono:Translating Your Pricing Model To Legal Agreement Presentations from SMX Advanced Seattle, June 2010 Discussions of SEM “pricing models” are mostly theoretical chatter. Putting deals together based on those concepts requires developing contracts, which can be daunting and expensive to perfect. Agencies and independents are highly protective of their contracts, the valuable […]
Search Marketing In The Facebook Zone Presentations from SMX Advanced Seattle, June 2010 You’re traveling through another dimension. A dimension not of web pages and links but of fan pages and sharing. A journey into a mysterious land where none of the PageRank rules apply. That’s a signpost up ahead: your next stop, the Facebook […]
The people running Facebook are an ambitious crew; they see Facebook as a successor to Google in many respects. In fact many of the executives used to work at Google, including CTO Bret Taylor, COO Sheryl Sandberg, Advertising VP David Fischer and Communications VP Elliot Schrage, among others. However as a search property Facebook has, […]
Last week, SMX London graduated to SMX Advanced status. We in the UK eagerly anticipated the fresh new tips and tricks which are usually left until several beers later in the networking bars! And we certainly weren’t disappointed. I thought it would be useful to share with Search Engine Land readers the top ten advanced […]
How can search support the purchase of offline goods and services? How can offline advertising and activities drive people to search, which in turn may send them back offline to interact with brands and companies. This session explores how both sides can support and enhance each other. Click the play button below to begin listening […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The two day SMX Travel @ PhoCusWright show in Orlando is now complete. Chris Sherman hosted the travel focused agenda and we were lucky enough to have Marty at the aimClearBlog provide full coverage of the event. Below are links to his coverage.