SEO testing for continuous improvement; Friday’s daily brief
Plus why you should pause your ads (for science)
Topic: Alexis Sanders
Schema.org vs. what Google supports: Know the difference [Video]
And, expert SEOs discuss a Google Search Console feature that would ease their anxieties in this clip from Live with Search Engine Land.
To push or fetch site content: How Google and Bing diverge [Video]
Former Googler Pedro Dias explains why he thinks pushing content directly to search engines makes sense in this clip from Live with Search Engine Land.
How SEOs are approaching traffic and budget disruptions [Video]
With typical search behavior out the window, organizations should turn their focus inwards while keeping an eye out for new trends, experts say in this clip from Live with Search Engine Land.
What top SEOs are telling their clients now [Video]
SEO is a long-term game, so it's important to balance short-term strategy shifts with maintaining the momentum you've already built, experts say in this clip from Live with Search Engine Land.
Video: Alexis Sanders on SEO strategy and how to test your SEO
Check out this super smart SEO on how she manages her clients SEO strategies and then measures its success.
SEOs talk pivoting and planning for a future after COVID-19
Hear what these veteran SEOs are doing to help clients adapt to business during and after the pandemic.
Winners and losers: How COVID-19 is affecting search behavior
Social distancing has resulted in wild click behavior swings across sectors including grocers, productivity tools, restaurants and hotels.
[Watch] Live With Search Engine Land: Top SEOs talk COVID-19 upheaval, traffic movements and more
Lily Ray, Daniel Waisberg, Pedro Dias and Alexis Sanders discussed how some are helping clients navigate these changes to daily life and business.
Ask the SMXpert: SEO markup and structured data
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.