Schema.org vs. what Google supports: Know the difference [Video]
And, expert SEOs discuss a Google Search Console feature that would ease their anxieties in this clip from Live with Search Engine Land.
Schema.org produces, maintains and promotes structured data for site owners to mark up their content with. Search engines may choose to support structured data markup so that they can provide users with enhanced search results. However, search engines like Google don’t support the full gamut of structured data types.
“All the schema that we work with is on the developer documentation,” explained Daniel Waisberg, search advocate at Google, acknowledging the gap between all the structured data types available from Schema.org and the types that Google currently supports. Site owners are free to mark up their content with whatever structured data they feel is appropriate, but Google will only show rich results for the ones listed on its site for developers.
Even when structured data is implemented the way you want, warning messages may still display within Google Search Console (GSC). During our first Live with Search Engine Land session, Merkle’s Alexis Sanders, Path Interactive’s Lily Ray and Pedro Dias of APIs3 shared their frustrations over the warnings and the feature they wish Google would add to GSC.
Related: Google ends support for data-vocabulary.org structured data in rich results
Want more Live with Search Engine Land? Get it here:
- Click here for the full session.
- How SEOs are approaching traffic and budget disruptions [Video]
- What top SEOs are telling their clients now [Video]
- What Google’s Search Relations team has been doing in response to COVID-19 [Video]
- To push or fetch site content: How Google and Bing diverge [Video]
- You can also find a full list of all our Live with Search Engine Land sessions on YouTube.
About The Author
We're listening.
Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.