Apple ‘quietly asked Amazon to block competitor ads on its product pages’
Apple has allegedly received special treatment from Amazon, putting rivals like Samsung at an unfair disadvantage.
Topic: Amazon.com
Meta’s new partnership with Amazon streamlines conversion process for advertisers
The collaboration has been described as "the most significant ad product of the year."
How to navigate SEO in a multi-platform world
SEO today requires expertise in so much more than organic search. Explore the shifting role of SEOs and how to embrace the change.
Amazon’s AI image generator: What advertisers need to know
Here's how Amazon's AI image generator simplifies the ad creation process and the benefits of creating compelling, lifestyle-oriented ads.
Why this advertiser doesn’t trust Amazon Ads
"Amazon ads take credit for sales that would've happened organically!"
Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents
The US Federal Trade Commission claims Amazon has made billions of dollars by punishing advertisers and using deceptive practices.
Amazon Ads for lead generation: What advertisers need to know
Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon's vast audience insights and targeting options.
Top data errors that cause Google Shopping to disapprove products
The leading causes of Google Shopping disapproving products, according to new research by DataFeedWatch.
Amazon’s ad services revenue rises 26%, bringing in more than $12 billion in Q3
The retail giant has attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners.
Amazon Ads launches AI image generation
Amazon said the generative AI tool lets you add backgrounds or lifestyle scenes around plain product images, which could improve CTR.
Survey: Marketers reducing ad platform investments
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
How Georgia-Pacific uses retail media networks to reach customers
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained
A deep dive into why the DOJ thinks RGSP makes ad auctions unfair, and why Google believes it creates a better user experience.
5 reasons Amazon Ads is better than Google Ads for ecommerce
Learn why you should leverage Amazon Ads for ecommerce and how it outshines Google Ads when it comes to conversions, ROI and long-term value.
Overstock’s Bed Bath & Beyond rebrand: The SEO impact
Merging two websites is difficult and complex. Find out how Bed, Bath & Beyond did – plus SEO considerations for a migration.
Amazon planning major AI revamp that will change the search experience
The retail giant is planning to roll out a new generative AI tool to significantly boost the user experience and increase sales.
Top 5 ways to stay up to date on paid search trends
Stay on top of crucial updates in paid search. Discover five effective ways to stay informed about the latest trends and changes.
Fashion ecommerce: How to analyze search demand and forecast trends
Here's how a holistic, search data-led approach can help fashion ecommerce brands boost value creation and SEO impact.
Has Google Ads lost all credibility? Why one advertiser says it’s time to leave
"There should not be one ounce of trust left that any advertiser has in Google Ads," according to Greg Finn.
How to leverage neuromarketing for SEO
Learn how understanding the human brain can help elevate your SEO game and drive impactful experiences for your audience.
Amazon sellers can now use AI to write product titles, descriptions and listing details
The new technology aims to alleviate the workload of brands by streamlining the product listing creation process into one step.
Amazon launches new search functions on mobile to rival Google
The retail giant is rolling out new search and discovery tools, including multimodal search, expanded AR features and Find-on-Amazon.
9 Amazon reviews best practices to boost sales and trust
Amazon reviews are critical for sellers. Learn the best practices to help gain an advantage while staying compliant with Amazon's policies.
The case against Moz’s Domain Authority
Despite the metric's popularity, Domain Authority scores should never be a KPI in your SEO reports. Here's why.
Is Google’s new AI chatbot the Bard of the digital age?
Explore its functionalities, use cases and how it’s redefining the AI landscape in our guide.
30 ways enterprise organizations can grow SEO with limited resources
Learn how to distribute SEO responsibilities, use AI to increase productivity, build internal SEO expertise and more.
Dozens of big brands have blocked GPTBot, OpenAI’s new web crawler
At least 15% of the top 100 websites and 7% of the top 1,000 websites are blocking GPTBot, a new analysis finds.
Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more
Amazon will enable this feature automatically for advertisers, which could lead to additional visibility and purchases.
Only 23% of digital marketers will invest in X in the next 12 months
The platforms most digital marketers said they will invest in: Google (including YouTube) and Meta (Facebook and Instagram).
Brands pause X ad spending after ads serve with pro-Nazi content
A week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism.
Six ways generative AI can transform your search strategy
The death of the 10 blue links: The revolutionary role of generative AI in search.
Amazon tests AI-generated review highlights with U.S. mobile shoppers
The AI-generated paragraph mentions product features and customer sentiment, and also highlights tappable product attributes.
Ecommerce brand debuts AI-generated product review summaries
Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages.
Judge: No evidence Google harmed competitors by limiting search visibility
Anticompetitive claims related to Google Search Ads 360 and the company's mobile search dominance are moving forward.
Amazon’s ad services revenue rises 22%, bringing in more than $10 billion in Q2
Amazon's strong performance in the second quarter is another clear message that the slumping digital ad market is rebounding.
Why internal site search can be your competitive edge in enterprise SEO
Unlock the "why" behind the "what" and build a cleaner, smarter SEO approach that sets your enterprise website apart.
Ad spend up across Google, Meta, Amazon, Walmart in Q2
Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition for companies like Walmart.
Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion
Amazon Prime Day 2023 broke records as customers spent more money than ever on 375 million products worldwide.
Maximizing brand impact with Amazon’s video advertising: A comprehensive guide
Here's the lowdown on Amazon's video advertising solutions and how to leverage them to reach your target audience and drive conversions.
Study: TikTok loses popularity as ecommerce search engine
Amazon's popularity has grown as the starting point for product searches, including those in younger generations.