Google Ad spend grows despite AI changes
Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.
Topic: Amazon.com
Amazon non-endemic ads: Winning strategies for service-based businesses
Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand visibility.
Hyper-personalization in PPC: Using data to deliver tailored ad experiences
Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples.
Amazon Today: A new frontier for brick-and-mortar
How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores.
SEO grew up, a lot of SEOs didn’t
Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.
How to use social and forum data to inform next-level SEO strategies
Enhance your SEO using nontraditional data sources like TikTok, Reddit and Pinterest for real-time audience insights and market intelligence.
Amazon Advertising guide: How to reach customers and sell more
Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services.
Retailers: Google is becoming your new category page
Google's ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.
Will Google’s defense hold up against DOJ antitrust claims?
Google's argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.
What Is SEO – Search Engine Optimization?
Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO, and much more.
Google adtech antitrust trial: Everything you need to know
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.
7 best AI ad creative tools, for beginners to pros
Not a designer? Learn about the top AI ad creative tools to help you look like an expert and increase campaign performance.
Amazon Ads launches AI-powered video
Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.
Why is this ranking on Google?
Learn why keywords aren't everything and how user behavior, machine learning, intent and more shape modern SEO.
CPCs keep increasing – here’s what you can do about it
Thrive amid rising CPCs: Focus on optimization, diversification and insights to spend smarter and achieve your digital marketing goals.
Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
Google is defending its ad tech dominance, but are their claims of market competition, low fees and benefits for businesses misleading?
Scaling local advertising with automation in the new media landscape
How to improve performance and efficiency.
Future of AI in content marketing: Key trends and 7 predictions
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.
6 steps to AI-driven budgeting and forecasting for digital marketing
Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models.
Amazon Ads: How to boost efficiency and reduce wasted spend
Improve your Amazon Ads ROI with tips on audience targeting, keyword strategy, campaign segmentation and continuous optimization.
How long will people wait for websites to load in 2024? Survey says…
If your webpages load too slowly or are unresponsive, you risk frustrating searchers and losing them to a competitor.
Lead gen advertising in the automation era: How any brand can succeed
Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance.
Brands want to invest in ecommerce, so what’s stopping them?
Investigating common obstacles to ecommerce investment and how to overcome them.
TikTok partners with Amazon for in-app shopping
TikTok's Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies.
Optimizing for Amazon branded search: Best practices to boost visibility
Optimize branded search on Amazon to protect your products, outrank competitors and boost visibility with organic and advertising tactics.
Federal judge rules Google violated antitrust law
Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.
Amazon’s AI shopping assistant Rufus is live for all U.S. customers
Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights.
The rise of forums: Why Google prefers them and how to adapt
Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website.
Amazon expands ad offerings for non-Amazon sellers
Amazon's lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties.
Amazon expands Sponsored TV ads to UK, mirroring U.S. success
Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant's vast data for targeted advertising
Amazon’s ad practices and algorithms facing scrutiny in EU
The EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape.
How to get more of what you want in SEO
Get more SEO buy-in and budget by aligning with company goals, telling compelling stories and improving your communication skills.
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the "new SEO" – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
Amazon Ads in 2024: Maximizing Sponsored Brands campaigns
Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform.
4 pillars of an effective enterprise AI strategy
Learn how to build a strong AI roadmap by assessing your organization's AI readiness and focusing on these key elements.
Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains
Only 0.3% of websites ranking in the top 10 had less than 100 backlinks and none had 50 links or less, according to the new study
5 ways advertisers can prepare for Google’s AI Overviews
With Google's impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
Brave launches Search Ads
Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.
Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs
Amazon Performance+ automates campaign management and optimization to drive lower cost-per-acquisition based on predicted conversion rates.
Advertisers react to ‘underwhelming’ Google Marketing Live 2024
Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.