Niche blogging in the new Google reality: 5 strategies to thrive or die
Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here's what to do instead of giving up.
Topic: Amazon.com
Navigating the AI wars: Winning SEO strategies for brands
See how AI is changing our quest for information, the key players in the AI wars and the attributes that will define the future of search.
Google AI Overviews: More searches, less satisfaction
What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google?
Optimization beyond data: Design thinking for SEO
Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns.
Online reputation management: Top 10 hurdles and how to overcome them
From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach.
Google expands Performance Max to online marketplaces
With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.
The future of SEO in an AI-powered world
As generative AI grows, how will users' search behaviors change and what does it mean for optimizing content?
How to fix a huge traffic drop after rebranding
Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.
Google ‘considering Hubspot acquisition’
The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.
PPC Survey: AI a top priority but causing concern, trust in Google Ads down
A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features.
60% of Perplexity citations overlap with top 10 Google organic results
With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ.
A CDP is a powerful tool — Here’s how to make it work for you
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
Amazon ordered to publicly share details of ads it serves in the EU
The retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU.
Google under investigation for uncompetitive practices by EU
The tech giant could face large fines and be required to sell off some of its business divisions if found to be in violation of the DMA.
Amazon apologizes after its AI advertising system makes costly error
An issue impacting Amazon's automated advertising system led to marketers being charged to promote products they couldn't sell.
Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
An Adalytics study found that ads are being placed on MFA sites through programmatic and non-programmatic channels.
Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world
Four ways to prepare for the absence of third-party cookies.
How SMBs are approaching digital marketing in 2024
A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.
Pinterest launches cooking series with shoppable experience
Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable Pins.
What should Google rank in Search when all the content sucks?
It's always easy to blame Google when your content doesn't rank. But maybe – just maybe – the problem isn't Google. It's you.
Walmart is buying TV maker Vizio to boost ad revenue
The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers.
6 Amazon marketing strategies to implement in 2024
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.
Pinterest announces major ad partnership with Google
The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon.
Google TV: What you need to know about CTV buying in Google Ads
New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.
How SEO grows brands: The science behind the service
SEO is an investment in brand growth, not a short-term ROI play. Learn how SEO boosts brand availability and acquisition of new buyers.
SEO and UX: Finding the strategic balance for optimal outcomes
Blending SEO and user experience is crucial. Learn how SEO plus user experience creates optimal search visibility and user satisfaction.
Amazon strikes landmark deal in response to Google’s third-party cookie deprecation
The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.
Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4
The retail giant exceeded digital advertising expectations and now predicts the strong performance to continue in 2024.
How to measure organic traffic in GA4
Monitor and improve your organic traffic with Google Analytics 4. Learn key dimensions and metrics to assess your organic search performance.
Google search CPCs up 9%, pushing ad spend up 17%
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.
Search universe analysis: A deep dive
Look into Google, YouTube, TikTok, Reddit, and more to uncover growth opportunities and develop an integrated multi-platform search strategy.
75% of top brands fall victim to fraud in Google Search Ads
Google is being urged to do more in safeguarding brands' reputations and preventing online shoppers from becoming victims of fraud.
Google advertisers are confused between support and sales – we asked for clarification
Search Engine Land spoke with Google to understand the difference between the two services and what to do if you're not happy with either.
Google Ads support is at an ‘all-time low’ – we asked Google why
We reached out to Google to address your concerns regarding Google reps — here's how they're planning to fix the problem.
TikTok ‘planning to rival Amazon with major U.S. expansion’
The platform is reportedly planning to grow its ecommerce business tenfold across the U.S and Latin America.
What to know about PPC keyword research tools and match types
Learn the importance of keyword research and understand the different keyword match types and how to use them in PPC.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Google Ads boss Jerry Dischler steps down
The tech giant is replacing Dischler after 15 years of service with Vidhya Srinivasan.
Apple pulls all ads from X amid antisemitic and far-right content concerns
The tech giant is the latest major advertiser to distance itself from X, following IBM's decision to pause advertising on the platform.
U.S. vs. Google antitrust trial: Everything you need to know
The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of Search.