SMX West keynote: Google talks about ranking, more in Google Assistant
Google's Jason Douglas shares what marketers and developers need to know about Actions on Google.
Topic: Amazon Echo
SearchCap: Pinterest search, Google AdWords call extensions & content quality
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out AdWords account-level call extensions, among other call updatesMar 8, 2017 by Ginny Marvin Business names in call-only ads, more detailed reporting and an expansion of automated call extensions […]
Google’s “One True Answer” problem — when featured snippets go bad
Obama's planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers.
SearchCap: Google Image search change, WSJ first click free & new Google ad extensions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” programFeb 16, 2017 by Danny Sullivan WSJ move might cause other publishers to remove content from […]
Survey: Alexa the most frequently used assistant, Cortana seen as most accurate
Nearly 60 percent used voice because it was faster or easier than typing.
SearchCap: Google expanded text ads, PPC tips & indexed URLs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys Jan 27, 2017 by Purna Virji Columnist Purna Virji shares her tips for […]
SearchCap: Bing Ads import, voice searches & ad groups
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle: Google Q4 search growth aided by changes other than ETAsJan 24, 2017 by Ginny Marvin Overall paid search growth remained steady in Q4. Separate device bidding among the drivers of […]
SearchCap: Google crawl budget, voice search survey & image search video test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mind the store: Using AdWords to drive offline salesJan 17, 2017 by Matt Lawson Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what […]
SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics […]
Where is Santa Claus? Your 2016 guide to Santa trackers from NORAD & Google
Here comes Santa Claus, here comes Santa Claus ... but where exactly is he? Our guide to Santa trackers helps you locate Jolly St. Nick in a flash.
Move over, Amazon Echo & Google Home: Here comes Microsoft Cortana
Cortana will be baked into a new smart speaker from Harman Kardon to be released next year, potentially the first of many Cortana-powered devices.
Report: Microsoft responds to Amazon Echo, Google Home with “HomeHub”
Software approach would make Cortana available from the lock screen and provide other smart-home features.
SearchCap: Google’s shift to mobile-first, an interview with a Google doodler & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Five marketing automation myths busted! Nov 29, 2016 by Digital Marketing Depot A study by Forrester Consulting found that just 10 percent of marketing professionals surveyed feel they are able to […]
SearchCap: Bing local search updates, digital assistants & PPC performance
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing local search update highlights business holiday hours in local listings Nov 28, 2016 by Amy Gesenhues Local listings display accurate holiday hours in real time. SEO without SERPs is here […]
SearchCap: Bing black friday deals, robots & ad customizers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Fun with robots.txtNov 23, 2016 by Patrick Stox Columnist Patrick Stox provides some dos and don’ts for creating your robots.txt file — along with examples of companies who have gotten creative […]
SearchCap: Google voting, Google Shopping carousel & Samsung assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For e-commerce success: SEO > aestheticsNov 7, 2016 by Julian Connors For those in the online retail space, columnist Julian Connors shares his advice for making your e-commerce website SEO-friendly. Google […]
SearchCap: Google Home, Possum changes & expanded text ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For answering questions, Google Home bests Amazon Echo & AlexaNov 3, 2016 by Danny Sullivan If you’ve always wanted someone around the house to answer all the questions you have during […]
For answering questions, Google Home bests Amazon Echo & Alexa
If you've always wanted someone around the house to answer all the questions you have during the course of your day, that someone is a something -- Google Home.
How Google Home turns voice answers into clickable links
It turns out Google's new hands-free voice-based assistant has a way to let users click to the answers it gets from publishers. That's via the companion app.
SearchCap: Bing Ads expanded text ads, Merkle report & VR
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3Oct 26, 2016 by Ginny Marvin Still, mobile spend increased significantly year over year, and […]
Direct answer fail: Google gives only one side of proposed gun ammo & magazine law
Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines, which is on the state ballot this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions of law-abiding Californians.” So much for balanced search results. Google presents that answer at the very top of its […]
Google Home responding with featured snippets
Ever wonder how Google Home will source, aka link to, the website it pulls the answer for your queries from? This video shows it off.
Google seeks to humanize its brand with new “Google Assistant” female persona
She seeks to be a 'companion' that is 'always there but never in the way.'
With Google Assistant & Google Home, Google seeks to win the hands-free generation of search
Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.
SearchCap: Google Penguin live, Bing Ads Editor shopping & El Santo
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates Penguin, says it now runs in real time within the core search algorithmSep 23, 2016 by Barry Schwartz The latest announced release, Penguin 4.0, will also be the last, […]
Search takes to the cloud as users engage with new actions
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.
Shopping campaigns: Play like every day is a holiday
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
A brief evolution of Search: out of the search box and into our lives
We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as a text box. By 2020, 50 percent of searches will be […]
SearchCap: Apple Siri Echo, paid search ROI & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Refine your content marketing tactics to benefit from enhanced search engine displayMay 25, 2016 by Thomas Stern Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features […]
SearchCap: Google Search Analytics sets, AdWords updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console now lets you group your sites together with property setsMay 23, 2016 by Barry Schwartz One of the most asked-for Google Search Console feature requests is now live. […]
Google says 20 percent of mobile queries are voice searches
Voice search growing as virtual assistant market heats up.
SearchCap: Google assistant, AMP stats & Firebase app indexing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Meet Google assistant: A new search platform, rather than a gadget or an app May 18, 2016 by Danny Sullivan Think of it as Google 2.0. Google assistant is Google’s search […]
SearchCap: Google bans payday loan ads, Alexa works with Kayak & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google bans ads for payday and high-interest loans May 11, 2016 by Ginny Marvin As of July 13, the ads will no longer be accepted in AdWords. A script for getting […]
With help from Alexa, Kayak debuts voice-enabled travel search on Amazon Echo
Users can search for flight, hotel and rental car information -- but not yet book.
Son of Siri: Viv aims to go way beyond today’s digital assistants
Viv hopes to effectively supersede Google as "an intelligent interface to everything."
Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release
Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants.
10 big changes with search engines over my 20 years of covering them
Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he's been writing about it.
SearchCap: SEO In 2016, Missed Campaign Opportunities & Google Adds Animal Sounds
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Agrees To Complicated Worldwide “Right To Be Forgotten” Censorship Plan Mar 4, 2016 by Danny Sullivan Google will ensure those within a country where a RTBF request was granted cannot […]
SearchCap: Bing Ads, NCAA On Bing & Google Image Filters
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partners With NCAA To Deliver March Madness Predictions & Tournament App Mar 3, 2016 by Amy Gesenhues For the second year in a row, Bing and the NCAA are teaming […]
MindMeld Launches Voice Assistant 2.0, Says Voice Search Growing Dramatically
San Francisco-based Expect Labs, which previously positioned itself as a kind of “Google Now in a Box” or “Siri in a Box” for third-party developers, has changed its name to MindMeld. The company is also launching a second generation of its technology, which it now describes as a “platform for creating large-scale language-understanding and question-answering […]