SearchCap: Google bans payday loan ads, Alexa works with Kayak & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google bans ads for payday and high-interest loans
  May 11, 2016 by Ginny Marvin
  As of July 13, the ads will no longer be accepted in AdWords.

• A script for getting granular AdWords account anomaly alerts
  May 11, 2016 by Frederick Vallaeys
  Columnist Frederick Vallaeys shares a highly customizable script that can help detect anomalies within an AdWords account, improving upon Google’s Account Anomaly Detector.

• Soon, assign whatever attribution model you want for each conversion type in AdWords
  May 11, 2016 by Ginny Marvin
  Data-driven attribution will be among the models available for high-volume conversion types.

• With help from Alexa, Kayak debuts voice-enabled travel search on Amazon Echo
  May 11, 2016 by Greg Sterling
  Users can search for flight, hotel and rental car information — but not yet book.

• The SEO risks & rewards of buying multi-location companies
  May 11, 2016 by Andrew Shotland
  SEO value is rarely considered in acquisition deals. Using Sports Authority as an example, columnist Andrew Shotland discusses how a website’s SEO should factor into these discussions.

• Enterprise SEO Platforms Marketer’s Guide — Updated for 2016
  May 11, 2016 by Digital Marketing Depot
  Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Kayak brings voice-enabled travel search to Amazon’s Echo device
• How to make SEO a company-wide habit
• Instagram strips down its logo, apps because they weren’t simple enough already
• Here’s what Amazon wants to accomplish with its new Video Direct service
• Google Translate adds new “Tap to Translate” feature for third-party apps
• Beyond authority: guiding metrics for lasting links
• Convergence and the power of data in modern marketing
• Top 10 YouTube ads in April: Apple owns nearly half the list with 15.6M total views
• Electioneering & email 2016: evolving voter engagement
• Startup Zarget launches first browser plugin-based CRO tool
• Twitter renewed its upfront deals with these three agencies
• MarTech Today: More Lightning in Salesforce’s Cloud, a primer on machine learning & Google Search Console updates
• 12 essential digital marketing strategies
• Almost 10 years after the iPhone, marketers still not meeting mobile expectations
• Chatbots are poised to take over Facebook
• The SEO industry is worth $65 billion; will it ever stop growing?
• How to effectively prioritize and amplify SEO content
• Warning: Vulnerability discovered in Yoast SEO WordPress plugin

Search News From Around The Web:

Industry

• Bing Webmaster Outreach Simply Dead, Search Engine Roundtable
• Google Explains How Webmaster Forums Escalation Works, Search Engine Roundtable
• Google Isn’t Required To De-Index Negative Ripoff Report–Fakhrian v. Google (Forbes Cross-Post), Eric Goldman

Local & Maps

• Moz Local: Fixing the Accuracy Pain Point, Moz

Searching

• Search Challenge (5/11/16): In the middle of nowhere?, SearchReSearch

SEO

• Everything You Need to Know About Using Yoast SEO for WordPress, Moz
• Google Denies Any Recent Major Algorithm Update, Search Engine Roundtable
• Having Trouble Converting Your SEO Traffic? This Is Probably Why, quicksprout.com
• Six Top SEO Factors in 2016, www.marketingprofs.com
• Why should you use multiple focus keywords, yoast.com

SEM / Paid Search

• Get A Grip On New Paid Search Accounts, PPC Hero
• Google Removes Right Hand Side Bar Ads: What Does This Mean For Pay Per Click?, Receptional.com
• Google Testing Product Listing Ads With 3, 4 or 6 Products at Top of Search Results, thesempost.com