SearchCap: The Day In Search, February 10, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Topic: Andrew Goodman
Losing Hope With Yahoo, After Watching The Paid Search Division Stumble
Come and get us, Microsoft. That might as well be what Yahoo’s search ad division — Yahoo Search Marketing — is doing with its action of changing advertiser accounts without asking first. Part of Yahoo’s long-standing problem has been that it generates less advertising revenue per ad than Google. The Panama upgrade that came out […]
Microsoft’s Early Mistakes & Missed Opportunities With Paid Search
Microsoft Bid to Beat Google Builds on a History of Misses from the Wall Street Journal has a very detailed look at some of the mistakes Microsoft made early on in the paid search space. The piece goes through the failure of Microsoft’s original keyword ad platform, named bCentral Keywords, which was discontinued in early […]
SearchCap: The Day In Search, January 12, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Ad Planner Adds Features, Opens To Everyone
Almost five months after its debut as an invite-only beta, Google Ad Planner is now available to all Google account holders and has a few new features, too, according to Google’s announcement Monday. Ad Planner is a tool that lets advertisers identify web sites that might be good places to advertise — even web sites […]
How Cuil Is The SEO Industry?
Philipp Lenssen’s The World According to Cuil blog post inspired me to take snapshots of how Cuil, the new search engine, matches up the names of our industry to pictures. Here’s Danny Sullivan’s Wikipedia article, but showing a picture of Danny Sullivan the race car driver:
One Day You’re Optimized, The Next Day You’re A Spammer
It is no secret that human review has been playing a bigger role at Google over the past couple years. And we are emotional beings… no matter how logical the guidelines may be, emotions cause human errors. But not all sites that get penalized are penalized in error. Many deserve it. Sadly, Google’s guidelines for […]
SMX West Interviews: Now In Video
Mike McDonald and the team from WebProNews did an awesome job covering our SMX West show in Feburary with video interviews. They’ve been posting these slowly over the past weeks, and they’re all up now here. Below, I’ve also assembled them into our own all-in-one page. Check them out!
Vote Now For SMX Search Bowl’s Search Marketer Team
The nominations are in, and now it’s time for search marketers to vote on which two people should represent SEMs against the major search engines in the SMX Search Bowl search trivia contest, which happens at our SMX West three-day search conference next month in California. The nomination round happened last week, and now SEOmoz […]
Google Gets Demographic Targeting, But Didn’t They Already Have That?
Today Google announced that you can demographically target ads showing up on its contextual network as part of a new beta test. But back in 2006, Google rolled out what seems to be exactly the same feature.
Website EKG A Must for ROI
I was casually chatting with a super-savvy Web 2.0 friend – we’ll call him Mac – about a website I work closely with. We’d spent the last year overhauling the strategy and the design of the site, though there are still several features waiting to be built, and the content growth is just at the […]
Local Classifieds Site Edgeio Shutting Down
According to TechCrunch, classifieds site Edgeio is shutting down after having run out of money. The site was targeting a global audience but was fundamentally local. Edgeio competitor Oodle recently redesigned and appears to be doing well. And the classifieds category continues to gain traffic.
The Mysteries of Ad Quality Revealed (Yet Again)
Perhaps it was lucky fate that Anders Hjorth (of Relevant Traffic, a European SEM agency) and I didn’t have too much time to compare notes going into the panel “Tuning Ads for Quality Score” at SMX Stockholm last week. Fortunately, the presentations didn’t overlap too much. The interesting thing is the overlapping conclusions we drew […]
Meta Keywords Tag 101: How To “Legally” Hide Words On Your Pages For Search Engines
If there’s anything I particularly hate when it comes to SEO, it’s the meta keywords tag. I so wish it had never been invented. It’s practically useless, yet people still obsess over it. In this article, I’ll explain more about why you shouldn’t worry about it except perhaps for misspellings, as well as which search […]
Did Wojcicki Create AdSense?
Yesterday we wrote Profile Of Susan Wojcicki: Mother Of AdSense. covering a USA Today article article describing Susan Wojcicki as being responsible for creating Google AdSense. Valleywag soon came out with a bold blog post countering USA Today’s article, calling Wojcicki a liar: AdSense was not a prototype that Wojcicki developed. Instead, AdSense was the […]
Q&A With Seth Godin, Founder & CEO Of Social Search Service Squidoo
Seth Godin is widely known as one of the foremost advocates of “permission marketing,” promotional campaigns that don’t rely on interrupting the attention of your customers, but rather engage them and even turn them into enthusiastic advocates that volunteer time and effort to help you promote your products or services. Godin doesn’t shy away from […]
SearchCap: The Day In Search, May 1, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
SearchCap: The Day In Search, April 26, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
SearchCap: The Day In Search, March 13, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Paid Search: New Column From Search Engine Land
Our newest Search Engine Land column, Paid Search, launches today. As the title suggests, Paid Search will focus on issues and tactics for marketers using sponsored search listings. Today’s debut features Andrew Goodman with an entertaining riff called Paid Search Back-Checks, Slays Dragons, Asks for Little in Return.
SEO: Real Skills That Can Protect Your Traffic
Maybe SEO isn’t rocket science, but the wrong SEO decision (say knowing the difference between a 301 and a 302 redirect) could be costly. That’s illustrated in a Wall Street Journal article today on news search engine Topix and SEO issues in general. A look at that, revisiting Google’s webmaster support efforts plus new confirmation […]
Pandia Offers Custom Search For Search Information
Pandia is offering a free custom search called the Search Engine Detective, a meta search engine which lets you do specialized searches for anything search engine related. Search Engine Detective give you two options: “All the best sites about search engines” searches a wide variety of sites and blogs on search engine optimization and the […]
Google’s Matt Cutts Keynote At SES London
A Keynote Conversation with Google’s Matt Cutts from Search Engine Roundtable provides live blogging of Google’s Matt Cutts talking to Search Engine Land executive editor Chris Sherman during the keynote at SES London today. Matt covers: Eloping, a nice Valentine’s Day topic His typical day fighting spam Google search algorithm evolution Debunking myths How SEOs […]
Roundup Of Feedback On Yahoo’s Panama Release
Yahoo launched their new ad-ranking algorithm “Panama” this past Monday. Since then, I have collected feedback from the search community on the release. Here is a collection of blog posts, forum posts and opinion on Yahoo’s new quality score factor:
SearchCap: The Day In Search, Jan. 11, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: