SearchCap: The Day In Search, May 21, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Topic: AQuantive
Post-Acquisitions, Google & Microsoft Should Offer A (Free) Bone To Search Marketers
One month ago I mused about possible impact of Google’s DoubleClick acquisition on SEM agencies and bid management tool vendors. This week’s Microsoft acquisition of aQuantive sheds an interesting new light on the situation. As I reported, DoubleClick (and now Google) sells a powerful PPC bid management system called DART Search. Features include one-screen management […]
Microsoft Search Marketing Vs. Google Search Marketing (Beta)
I wrote before about the inherent conflicts of both Google and Microsoft potentially owning firms that do search marketing. Since Microsoft is now back on track to join Google in doing this, I can’t help myself. Let’s have some fun. From a future Google help page (apologies to the existing help page):
SearchCap: The Day In Search, May 18, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Microsoft To Acquire Online Marketing Firm aQuantive For $6 Billion
A day after 24/7 Real Media was acquired by WPP, Microsoft announced plans buy digital ad firm aQuantive, which owns Atlas and Avenue A | Razorfish, for $6 billion in cash. It is apparently the biggest acquisition in Microsoft’s history.
SearchCap: The Day In Search, May 9, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Searcharazzi: Touring the SEM Graveyard
Let’s just get it out there: it appears that Zunch Communications, a Dallas-based SEM, has filed for bankruptcy. While some might call this an isolated incident, some speculative minds suggest that a correction is on the horizon for SEM agencies. Indeed, Searcharazzi is dumbfounded by the hundreds of firms that have grown and multiplied during […]
SearchCap: The Day In Search, April 17, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Searcharazzi: DoubleClick on the Block…Performics too?
With the Google Phone rumors quashed this week, Searcharazzi was pleased to get a taste of this schematic of a semantic visual search engine purportedly by Nokia. More on that from SEL’s dedicated local and mobile gurus. In the interim, we would be remiss to omit the big rumor of the week: DoubleClick is reportedly […]