SearchCap: The Day In Search, April 17, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: Become A Power User By Becoming A Valuable User It’s no secret that having a power account on social media sites can mean the difference between a successful campaign and one […]
Danny Sullivan on April 17, 2007 at 4:04 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:
From Search Engine Land:
- Become A Power
User By Becoming A Valuable User
It’s no secret that having a power account on social media sites can mean the
difference between a successful campaign and one that flops. It’s not
everything, but it is definitely important. With more and more people trying
to leverage the social communities for marketing campaigns, it’s important
that… - Microsoft’s
Tellme Launches Three Local Search Services
Microsoft, which recently acquired Tellme Networks, announced three new local
business search services, all accessible via phone. The new services
include:… - adCenter
Improves Ad Quality Ranking Algorithm
The adCenter blog announced that they have made improvements to the ranking
algorithm to take into account several quality factors. The factors
include:… - Google AdWords
Adds Preferred Cost Bidding Option
Google AdWords has added a new option to enable advertisers an to specify an
average (i.e. preferred bidding) CPC or CPM bid, as opposed to a maximum CPC
or CPM bid in their campaigns. If you select the new CPC/CPM option, your bids
will fall around the price you picked…. - Google’s
Schmidt: YouTube’s "Claim Your Content" Copyright Protection Service Nearly
Ready
Schmidt says YouTube ‘very close’ to filtering system from News.com reports
that Google CEO Eric Schmidt says his company is extremely close to launching
the much anticipated but very delayed content identification system…. - Former
Anti-Trust Targets Microsoft And AT&T Raise Trust Worries Over Google-DoubleClick
Deal
Microsoft and AT&T, both of which have been subject to anti-trust actions in
the past, are raising concerns that the combination of Google and DoubleClick
might create a company that is too powerful. Google’s Rivals Fear DoubleClick
Deal Concentrates Too Much Web-Ad Clout from the Wall Street Journal explains
that…
Search News Headlines From Elsewhere
Applications & Portal Features
- Google Reader Theme,
Techmeme -
JotSpot Chief: Google Is a Nerd Paradise, PC World - Google
Personalized Homepage Linked in Onebox, Google Blogoscoped
Google Apps Demo, Google Operating System
Google CRM Tool Now Available, PC World
Business Issues
-
GoogleClick Round Up In Advance Of Eric S. Interview, John Battelle -
Google founders veer wildly from the Buffett playbook, MarketWatch - Doubleclick + Google: Looking
at Some of the Doubleclick Patent Filings, SEO By The Sea -
Google Vows to DoubleProtect Consumer Privacy, Wired -
Google: The Ad Dominator?, BusinessWeek -
Shares of DoubleClick rivals Aquantive, 24/7 Real Media surge, MarketWatch -
Google says not encroaching on broadcasters, Reuters - Cookie-Based
Counting Overstates Size of Web Site Audiences, Techmeme
Question of the Week: Buy Google or Yahoo?, Business 2.0 Beta- Google
goes to Argentina, The Inquirer -
Google to run webmaster team in S. Korea, Yonhap News -
Google signs lease for Birmingham office, Det News -
Internet boosts marketing budgets, E-Consultancy
Paid Search & Contextual
- Google Pay Per
Action First Results For Publishers & Advertisers, Search Engine
Roundtable -
Yahoo’s Panama Pays Off, but It’s No Panacea, AdAge.com - Ad Copy
that Increases Conversion or Click Through Rate, eWhisper - Google AdWords
Trademark Concerns and How to Report Violations, Search Engine Roundtable - Making
Sure All AdSense Ads Are Served, Google Blogoscoped
SEM Industry
- The Real Reason Google
Doesn’t Like Paid Links, Threadwatch -
My
Dial Goes To 11, Danny Sullivan - Interview:
Google’s Analytics Evangelist, Avinash Kaushik, Rimm Kaufman -
My First SES – Recap Number Two, SEOmoz -
Afterthoughts on SES New York City, John Mendez -
Overheard in (SES) New York, SEOmoz -
Searching for SES Coverage, Search Engine Watch -
Carat Fusion Snags Reprise Media’s Schwartz To Lead Search Practice,
MediaPost - Happy (Belated)
Anniversary to Us, YPN Blog
SEO & SEM
- Got a
Question About SEO?, Wolf Howl
Compliance Continued: Creating Internal Links for Organic Success, Search
Engine Watch- Branding
Isn’t Just for Big Businesses, Search Engine Watch -
Five dangerous SEO tools in the hands of the uneducated optimizer or client,
Jennifer Slegg -
MSNBC Covers SEO Tools, Marketing Pilgrim
Social Media
-
The Unpredictable Science of Predicting Hits, SEOmoz -
How to Disable Google Personalized Search, Google Operating System - Using Answers
to Drive Traffic, YPN Blog -
LeapTag, StumbleUpon, or Both?, Pronet Advertising
Video, Audio & Image Search
-
On the Radio: more on Audio Ads, Inside AdWords -
NBC, News Corp. sign video deal with Comcast, News.com
Other Stuff
-
Using Google Analytics with Website Optimizer, Google Analytics Blog -
Zillow Becomes Illegal in Arizona, Startup Meme - Future of Web Search
Conference Videos, SEO By The Sea - Search
Securely, PC Magazine - Podcast: Google To
Acquire DoubleClick; What About Performics? Google Cuts Radio Deal; Yahoo Does
Newspaper Deal; Matt Goes After Paid Links & More!, Daily SearchCast
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
Related stories
New on Search Engine Land