SearchCap: The Day In Search, April 17, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

• Become A Power
  User By Becoming A Valuable User
  It’s no secret that having a power account on social media sites can mean the
  difference between a successful campaign and one that flops. It’s not
  everything, but it is definitely important. With more and more people trying
  to leverage the social communities for marketing campaigns, it’s important
  that…
• Microsoft’s
  Tellme Launches Three Local Search Services
  Microsoft, which recently acquired Tellme Networks, announced three new local
  business search services, all accessible via phone. The new services
  include:…
• adCenter
  Improves Ad Quality Ranking Algorithm
  The adCenter blog announced that they have made improvements to the ranking
  algorithm to take into account several quality factors. The factors
  include:…
• Google AdWords
  Adds Preferred Cost Bidding Option
  Google AdWords has added a new option to enable advertisers an to specify an
  average (i.e. preferred bidding) CPC or CPM bid, as opposed to a maximum CPC
  or CPM bid in their campaigns. If you select the new CPC/CPM option, your bids
  will fall around the price you picked….
• Google’s
  Schmidt: YouTube’s "Claim Your Content" Copyright Protection Service Nearly
  Ready
  Schmidt says YouTube ‘very close’ to filtering system from News.com reports
  that Google CEO Eric Schmidt says his company is extremely close to launching
  the much anticipated but very delayed content identification system….
• Former
  Anti-Trust Targets Microsoft And AT&T Raise Trust Worries Over Google-DoubleClick
  Deal
  Microsoft and AT&T, both of which have been subject to anti-trust actions in
  the past, are raising concerns that the combination of Google and DoubleClick
  might create a company that is too powerful. Google’s Rivals Fear DoubleClick
  Deal Concentrates Too Much Web-Ad Clout from the Wall Street Journal explains
  that…

Search News Headlines From Elsewhere

Applications & Portal Features

• Google Reader Theme,
  Techmeme
• 
  JotSpot Chief: Google Is a Nerd Paradise, PC World
• Google
  Personalized Homepage Linked in Onebox, Google Blogoscoped
• 
  Google Apps Demo, Google Operating System
• 
  Google CRM Tool Now Available, PC World

Business Issues

• 
  GoogleClick Round Up In Advance Of Eric S. Interview, John Battelle
• 
  Google founders veer wildly from the Buffett playbook, MarketWatch
• Doubleclick + Google: Looking
  at Some of the Doubleclick Patent Filings, SEO By The Sea
• 
  Google Vows to DoubleProtect Consumer Privacy, Wired
• 
  Google: The Ad Dominator?, BusinessWeek
• 
  Shares of DoubleClick rivals Aquantive, 24/7 Real Media surge, MarketWatch
• 
  Google says not encroaching on broadcasters, Reuters
• Cookie-Based
  Counting Overstates Size of Web Site Audiences, Techmeme
• 
  Question of the Week: Buy Google or Yahoo?, Business 2.0 Beta
• Google
  goes to Argentina, The Inquirer
• 
  Google to run webmaster team in S. Korea, Yonhap News
• 
  Google signs lease for Birmingham office, Det News
• 
  Internet boosts marketing budgets, E-Consultancy

Paid Search & Contextual

• Google Pay Per
  Action First Results For Publishers & Advertisers, Search Engine
  Roundtable
• 
  Yahoo’s Panama Pays Off, but It’s No Panacea, AdAge.com
• Ad Copy
  that Increases Conversion or Click Through Rate, eWhisper
• Google AdWords
  Trademark Concerns and How to Report Violations, Search Engine Roundtable
• Making
  Sure All AdSense Ads Are Served, Google Blogoscoped

SEM Industry

• The Real Reason Google
  Doesn’t Like Paid Links, Threadwatch
• My
  Dial Goes To 11, Danny Sullivan
• Interview:
  Google’s Analytics Evangelist, Avinash Kaushik, Rimm Kaufman
• 
  My First SES – Recap Number Two, SEOmoz
• 
  Afterthoughts on SES New York City, John Mendez
• 
  Overheard in (SES) New York, SEOmoz
• 
  Searching for SES Coverage, Search Engine Watch
• 
  
  Carat Fusion Snags Reprise Media’s Schwartz To Lead Search Practice,
  MediaPost
• Happy (Belated)
  Anniversary to Us, YPN Blog

SEO & SEM

• Got a
  Question About SEO?, Wolf Howl
• 
  Compliance Continued: Creating Internal Links for Organic Success, Search
  Engine Watch
• Branding
  Isn’t Just for Big Businesses, Search Engine Watch
• 
  Five dangerous SEO tools in the hands of the uneducated optimizer or client,
  Jennifer Slegg
• 
  MSNBC Covers SEO Tools, Marketing Pilgrim

Social Media

• 
  The Unpredictable Science of Predicting Hits, SEOmoz
• 
  How to Disable Google Personalized Search, Google Operating System
• Using Answers
  to Drive Traffic, YPN Blog
• 
  LeapTag, StumbleUpon, or Both?, Pronet Advertising

Video, Audio & Image Search

• 
  On the Radio: more on Audio Ads, Inside AdWords
• 
  NBC, News Corp. sign video deal with Comcast, News.com

Other Stuff

• 
  Using Google Analytics with Website Optimizer, Google Analytics Blog
• 
  Zillow Becomes Illegal in Arizona, Startup Meme
• Future of Web Search
  Conference Videos, SEO By The Sea
• Search
  Securely, PC Magazine
• Podcast: Google To
  Acquire DoubleClick; What About Performics? Google Cuts Radio Deal; Yahoo Does
  Newspaper Deal; Matt Goes After Paid Links & More!, Daily SearchCast