AI is squeezing marketing agencies from both sides
Agencies embraced AI to cut costs, but clients did the same. Now expectations are rising, budgets tightening, and value under scrutiny.
Topic: Automation
Could AI eventually make SEO obsolete?
From prompt engineering to data quality, here’s why SEO still depends on human input — even as AI capabilities expand.
You can now build PPC tools in minutes with vibe coding
Learn how vibe coding help you build custom PPC tools in minutes using simple AI prompts instead of traditional coding.
Google Ads support requires account change authorization
Advertisers contacting Google Ads must now authorize support-led account changes — while keeping full responsibility for results.
Meta adds Manus AI tools into Ads Manager
Meta is embedding Manus AI into Ads Manager, giving advertisers built-in AI tools to streamline reporting, research, and campaign optimization.
Google Ads tool is automatically re-enabling paused keywords
Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense
Why SEO teams need to ask ‘should we use AI?’ not just ‘can we?’
Automation can save SEO teams time—but at what cost? Explore where AI boosts speed, where it erodes trust, and how to protect real authority.
In Google Ads automation, everything is a signal in 2026
Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.
7 custom GPT ideas to automate SEO workflows
How custom GPTs can be used in SEO, with example prompts for planning, analysis, reporting, and technical work.
A quiet Google Ads setting could change your creative
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.
10 keys to a successful PPC career in the AI age
The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
2026 PPC trends to get ahead of now
SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.
How to use LLMs to humanize your content and scale your research
See how working with LLMs can make your content more human by turning customer, expert, and competitor data into usable insights.
Nils Rooijmans speaks on when ignoring Google emails can cost you
PPC automation expert Nils Rooijmans shares how dismissing Google's consent mode warnings as routine noise led to zero conversions and plummeting traffic.
From scripts to agents: OpenAI’s new tools unlock the next phase of automation
OpenAI’s tools link AI reasoning with real actions. See how agents and MCPs can streamline PPC workflows and expand what automation can do.
Winning the platform shift
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
4 times PPC automation still needs a human touch
Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient and safe.
Google’s “Smart Cropping” may be trimming your Shopping Ad images
Google’s default “Smart Cropping” may be auto-cropping product images in Shopping ads, requiring a support request to disable.
Winning the platform shift
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
Agentic PPC: What performance marketing could look like in 2030
Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.
Google Ads API v22 adds generative AI, smarter bidding, and more
The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance insights.
How to get smarter with AI in PPC
AI tools can streamline paid search campaigns – but only with the right prompts, privacy settings, and human oversight.
‘Mistakes make you stronger’: PPC lessons from Inderpaul Rai
Inderpaul Rai reveals how blowing a client’s yearly budget in a week shaped his views on leadership, team dynamics, and PPC automation.
Google Ads streamlines scripts documentation
You can now navigate Google Ads scripts more easily with streamlined guides, a central reference tab, and consolidated sample code.
Scaling PPC with AI automation: Scripts, data, and custom tools
Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions.
How to vibe code for PPC: Building a seasonality analysis tool
PPC scripts hit limits. Vibe coding removes the roadblocks. Turn complex seasonal patterns into simple, data-driven planning tools.
Google Ads to end manual language targeting in Search campaigns
Search campaigns will soon drop manual language settings, leaving AI to automatically detect and target user languages.
Programmatic SEO: Scale content, rankings & traffic fast
Unlock massive growth with programmatic SEO. Learn how to automate content at scale, target long-tail keywords, and dominate SERPs with smart systems.
Google tests AI Max ad group setting in keyword-less shift
Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future.
Google Ads adds new AI Max reporting view
The new reporting view offers advertisers deeper insight into how Google's automation connects user intent with website content.
Google advertisers can now push campaign changes via Gmail
Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform login needed.
Tax settings no longer needed in U.S. Google product feeds
U.S. merchants no longer need to manually configure tax settings in Google Merchant Center, as the platform now automatically calculates tax based on shopper location.
Advanced agentic use cases for Digital Asset Management
Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate.
AI agents in PPC: What to know and build today
Learn how to bring AI agents into your PPC workflow. From simple tasks to multi-agent systems, here’s how to automate smarter at every level.
44 marketing initiatives where AI alone will fail
Here’s where AI still can’t match human judgment – and why marketers shouldn’t hand over the keys just yet.
Target CPC bidding comes to Google Ads Demand Gen
Target CPC bidding in Google Ads Demand Gen campaigns gives advertisers automated control to drive more clicks at a consistent average cost.
How Google, Meta, and Microsoft Ads are earning – and losing – trust in 2025
Advertisers sound off on Google, Meta, and Microsoft Ads: what they love, what’s frustrating, and where PPC platforms must improve in 2025.
Email leak: Google’s ‘Power Pair’ push in 2024 met with advertiser skepticism
Emails showed Google's aggressive push for its 'Power Pair' AI campaign raised concerns about the company's disconnect with user preferences.
AI Max: Google’s new AI ad tool, explained
A new Q&A sheds light on how AI Max works, offering advertisers clarity on automation, keyword targeting, and performance control.
Google Ads AI Max: Automation with a side of anxiety
Google’s new AI Max for Search sparks mixed reactions from advertisers, blending automation promise with concerns over control and clarity.