5 steps to dominate ad copy in a Smart Bidding world
In this webinar, learn how to maximize ad copy relevance and performance alongside your automated processes.
Topic: Automation
Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default
While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically.
4 automated campaign types and how to control them
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.
How to automate your ad copy without sacrificing control
Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
YouTube to automatically link to places mentioned in videos
Places Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places.
5 steps to automate your SEO processes using simple programming tactics
“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next.
4 ways to optimize your responsive search ads
ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they're forced to make the switch.
New automation in Facebook Ads?; Monday’s daily brief
Plus, how to drive the funnel through content marketing and link building
Google to sunset Expanded Text Ads (ETAs) in June 2022
This is the latest move that Google is making to push automation through their ad products.
3 stages of SEO automation
How next-gen SEO automation addresses the roadblock of scaling execution
Search marketers should remember their power in the Google-SEO relationship
Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model.
Target impression share bidding, other August changes now available in Microsoft Ads
Other August announcements include new automated extensions, labels for account organization and changes to unified accounts.
Google tries to answer publishers questions on visibility concerns in Google News
Applying to be in Google News has been turned off for years, causing confusion to new publishers.
Is it time to completely rethink your keyword management process?
How many keywords are you managing right now, for how many clients?
Diners are returning to restaurants in record numbers, according to Yelp
Last month, the platform seated an all-time high of over 3.7 million diners, but the labor shortage is pushing wages higher and preventing some businesses from fully reopening.
New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more
Google hopes to help advertisers manage bid strategies and drive performance
We’re all in this together: The partnership between marketing and automation; Monday’s daily brief
Plus, the local SEO problem of 1-star, no-comment reviews
Automation isn’t about what machines can do for you, it’s about what you can do together
Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.
Google Ads rolling out auto-applied recommendations
Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money.
Microsoft Advertising introduces more automation via ad suggestions with auto-apply
Ad suggestions marked as auto-apply will start serving after 14 days if no action is taken.
Has automation actually changed the way you do your job?; Wednesday’s daily brief
Plus, Google goes organic with its hotel search listings
Responsive search ads now the default in Google Ads
RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google
Google hiding addresses in local pack and should you write meta descriptions: Tuesday’s daily brief
Plus, Google News and Discover penalties
Google’s updated phrase match simplifies keywords and worries advertisers
What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.
Google expands phrase match to include broad match modifier traffic
Broad match modifier will be phased out as part of the change.
SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend
RankSense’s Maura Loew shares what it was like to work with Hamlet as we reflect on his career and contributions to the community.
3 critical PPC lessons from 2020 for a brilliant 2021
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen.
Google’s Auto Applied Recommendations catch advertisers, agencies off guard
The auto-applied changes do not show in Google Ads change history logs.
How to show Lighthouse Scores in Google Sheets with a custom function
Learn how to use machine learning to streamline your reporting workflows right within Google Sheets.
Google Ads turns 20: The most important trends and changes of the past 5 years
Looking back, we can see where the biggest trends in search (and beyond) are heading.
Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results.
Video: Pam Auugst on SEO automation & XML sitemaps
How automation can be a win for agencies and clients, and why sitemaps aren't set-it-and-forget-it.
Replay: How to future-prep your skills to advance your marketing career
Performance media marketers discuss the digital marketing skills that will be in-demand.
This start-up is using AI to suggest emojis, social content for SMBs
HelloWoofy wants to streamline social for small business.
Video: Hamlet Batista on scaling and automating SEO with code
Yep, we even talked a bit about using Python here.
YouTube to automate more video reviews in light of staffing challenges caused by coronavirus
YouTube will temporarily implement more automated reviews, which could cause unwarranted removals.
Filter, sort, bulk manage product groups in Microsoft Shopping soon
Scripts are also coming to Shopping campaigns in Microsoft Advertising.
2020 will be the year to get our data right
A reliable data flow will help automation tools we started to use in past years do their jobs better.
Automation layering is driving PPC so get onboard in 2020
This is the year to let the search engines perform the complicated tasks so PPC practitioners move back to the pilot’s seat to drive better results.