How advertisers can leverage AI and automation at scale
Striking the balance between AI and human oversight, for brand safety, strategy and performance.
Topic: Automation
Meta rolls out new features for Facebook and Instagram Reels ads
The new capabilities were designed to streamline the campaign creation process for advertisers and improve the user experience for shoppers.
6 tips to track and analyze PPC results
Find out how to align goals, metrics, budgets, bid strategies, and audience insights for successful PPC performance evaluation.
SEO scalability: We have a problem
Advances in generative AI technology have led many to declare it the future of SEO content. Here’s why it isn't.
YouTube is removing individual ad controls on new videos
The platform will use automation to decide which ad types to serve on new videos.
5 SEO use cases for ChatGPT’s Advanced Data Analysis plugin
Learn how OpenAI's latest plugin can help you analyze internal linking, perform server log analysis, and more for better SEO results.
Google Ads to sunset Enhanced CPC on Shopping campaigns
Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding instead later this year.
10 ways to revolutionize your PPC game with GPT
The biggest threat to you job isn't AI – it's other marketers who have figured out how to use AI to their advantage.
How to use AI in digital advertising
Advertisers can benefit from AI-based efficiency tools in an ‘always on’ era.
Why systems will revolutionize your SEO business
Discover how implementing systems in your SEO business can streamline your operations and get practical tips for getting started.
3 key trends impacting search marketing today
From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry.
A catastrophic Meta bug caused overspending, higher-than-average CPA’s
A major outage took advertisers by surprise on Sunday with ad spends and CPA's reaching 4x or more.
How AI can recession-proof your business
As economic headwinds threaten your business, adopting an automation solution can minimize a negative impact on your organization.
5 Python scripts for automating SEO tasks
Looking to streamline your SEO workflows? These five scripts are great starting points for exploring the possibilities of Python in SEO.
5 ways AI is the future of SEO – and 5 ways SEOs still have job security
Here's a closer look at how AI is helping search marketers do their jobs faster and easier – and how it still has a long way to go.
Amazon’s share of seller revenue is now 50%
Recent changes, including higher fulfillment fees and mandatory advertising expenses, have resulted in increased costs for sellers.
Digital advertising automation is here: Are you ready?
Is your organization ready for automation? We have your checklist for success.
How to level up your analytical skills with Excel
Learn Excel tips that will help you use and analyze data to identify the highest impact optimizations for your PPC campaigns.
AI content: Is it helpful or spam?
AI-generated content has its place in SEO. Whether it's helpful or spam depends on how, where and why you're using it.
3 PPC marketing trends to keep a pulse on in 2023
Make sure to consider these key PPC trends as you build out your 2023 search marketing strategies.
Google Ads updates in 2022: The good, the bad, the jury’s still out
Here's a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond.
Google shut down Duplex on the Web
Google has also retired the DuplexWeb-Google web crawler.
Guard your most valuable asset against pesky competitors
Learn to map and monitor all competitive and partner activity around your brand terms.
SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin
Join us for Day 2 of SMX Next with a special keynote presentation from Google's Ads Liaison Ginny Marvin.
10 things to eliminate from your life to be more productive at work
For most remote workers, staying productive can be challenging. These tips will help you get more done with less stress.
Google is getting rid of similar audiences segments
Advertisers using similar audiences segments in their Google campaigns will have until August 2023 before they're gone forever.
A look inside TikTok’s new automated Smart Performance Campaigns
The new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value.
Google launched support for Performance Max campaigns in ad scripts
Scripts are set up using JavaScript code and allow advertisers to make broad changes to accounts without managing them manually.
How to control Performance Max campaigns
Learn some of the ways to optimize automated campaigns like Performance Max.
Google Keyword Planner gets a new feature
For some advertisers, there's a new automated ad group feature available in the Keyword Planner tool.
4 tips to maximize your ad spend and protect the customer experience
How to ensure no ad dollar is wasted in an economic downturn
Create campaign impact by reaching the Workday Consumer
Learn how to attract, convert and retain this new consumer.
Search marketers agree: automation the least favorite part of PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.
How to find the balance between creativity and automation in PPC
Here's how you can use the potent combination of human input and machine learning to create winning PPC campaigns.
Google Ads shares three automation best practices
Google’s new best practices guide aims to ease advertiser concerns over adopting an automated keyword and bidding strategy.
SEOClarity acquires RankSense technology
The enterprise platform will integrate the technology, which was created by the late Hamlet Batista, into its platform.
So you think you’re a martech genius?
Take our quick 10-question quiz to find out!
PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations
A detailed new survey uncovers the most pressing issues of PPC experts as well as sentiment around the platforms and their features.
Google to use Customer Match lists for Smart Bidding, Optimized Targeting
Google Ads automation is getting smarter with more ways to use Customer Match lists.
Microsoft Advertising’s Ad Creator extracts site images for use in ads
Ad Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time.