Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Offensive Michelle Obama Image Returns, Google Buys Ad To Explain Google is buying ads to explain why an offensive image of the First Lady is back in its index and ranking […]
Avinash Kaushik is Google's well-known and widely respected analytics guru. In this wide-ranging interview, he talks about his passion for metrics, why they're critical for success, and how search marketers can use analytics to take their campaigns to the next level.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Adds NFL, Flight Information To Mobile Browser Bing has announced a couple additions to its mobile browser today: expanded NFL information and airline flight status reports. The NFL feature works […]
Google has just announced a number of new features for Google Analytics, including more powerful reporting capabilities, greater customization options and a new “intelligence engine” that Google says can help search marketers drive smarter data insights. Here’s a rundown of the new features, and why they’re important.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Maximize The Impact Of Your Top Performing Keywords Behavior is unique for these high volume/value keywords and as a result, steps need to be taken to make these terms […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yesterday, Google joined Twitter with a company account. We twittered a few search engine-related addresses as part of our post about that, but we wanted to do one that was a little more organized. So welcome to our big search engine Twitter list! The list isn’t complete, nor will it ever be. But that’s how […]
Search marketers are pretty good at claiming credit for online sales, and they’re getting better at measuring phone sales as well. However, there’s a huge amount of activity in brick-and-mortar stores, in terms of walk-in sales in the offline world, which is not properly attributed to online search. How can we get some of the […]
Buzz has been growing over the past 4-5 days about what appears to be a new Google search results test that, if widely implemented, might spell doom for SEO rank checking software and some other tools. Many are concerned that it could kill web analytics software, too, but that may not be the case. Google […]
Your web site’s bounce rate may be a significant factor in your search engine rankings. If the bounce rate on your site is high, you could end up with lower rankings in the search engines. Correspondingly, lower bounce rates may actually offer meaningful ranking boosts. (Don’t know what a bounce rate is? Hang on—definitions below.) […]
This month in our continuing series of interviews of inhouse SEMs, we speak with Kieran Hawe. Kieran practices our art as the Director, SEO / Search – Global Digital Media for MTV Networks, based in New York. He’s taken the time to offer up advice for readers not just on SEO and career aspirations, but […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Last week, Page Zero Media held a seminar in Toronto called Winning the Paid Search Game. In the intensive half day seminar, we focused on tactical PPC issues like ad copy generation, landing page optimization, and the differences between the search engines. But strategy is possibly even more important than tactics – envisioning the “endgame” […]
A small business can have millions of dollars in revenue and dozens of employees … or it can be a one-man-band, turning passion into a living. This month’s small business marketing success story is about the latter. Meet John W. Tuggle, a guitarist living in Athens, Georgia. John has been playing guitar for 17 years, […]
Education is very important to in-house search engine marketers—it’s the only way you can hope to keep up with the scrappy entrepreneurs who are constantly pushing the envelope with new tactics and techniques. There are many routes that you can go to get your education, but you should understand that in a constantly changing field, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: