What are external links? SEO benefits and best practices
External links build trust and authority. Learn what they are, why they matter for SEO, and how to use them strategically without hurting your rankings.
Topic: Benu Aggarwal
Your brand in the age of generative search: How to show up and be cited
In the age of AI search, visibility depends on citations, not just rankings. Here's how to make your brand trusted, structured, and seen.
Google’s digital marketing course offers bad SEO advice
No, having 2% keyword density and a minimum 300-word count is not an “industry standard.”
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
Optimizing content for voice search and virtual assistants for a competitive edge
Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns.
Ask the #SMXperts: Going All-In On AMP
If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.
Search Engine Land’s Community Corner: Celebrating #IWD and SMX speakers
This week, as we celebrate International Women's Day, we feature the lineup of female experts presenting next week at SMX West.
Share your obsession with SEO & SEM as a team & score BIG at SMX West
Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate team-building experience. Members will get must-know SEO, SEM, mobile and conversion optimization tactics at more than 50 sessions and from 100 expert presenters. Not only will you and your team be learning, you’ll […]
SMX Advanced 2012: Schema & Authorship: 1 Year Later
Schema & Authorship: 1 Year Later Presentations from SMX Advanced, June 2012 It’s been a year since Schema.org, a joint alliance between Google, Microsoft, and Yahoo, provided a common foundation for sites to provide microdata and enhance rich snippets. We’ve also had Google’s rel=author tag enabling content sites to help identify their authors on the […]
SearchCap: The Day In Search, October 12, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Help Clients Through Link Building Confusion This is my first column since returning from SMX East. Thank you to Debra, Danny, Chris, Karen, Elisabeth and everyone else who made […]