The big PPC shifts of 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
Topic: BlueKai
Bing Ads Custom Audiences now available in most markets
Retarget your customer lists by connecting Bing Ads to a partner DMP.
SearchCap: Twitter AMP analytics, Bing Ads & targeting branded searches
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic […]
Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative
On a tight timetable, Point It managed to execute successful, targeted campaigns to support a product launch on the US Microsoft Store.
Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more
The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick.
SearchCap: The Day In Search, February 24, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics […]
SearchCap: The Day In Search, December 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 2013 Bing Infographic In Text Format: Bing Indexes A Lot Of Social Content Bing posted their 2013 highlights on the Bing Search Blog, summarizing some key statistics they wanted to […]
Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s website activity and optimize ad buying. Although this has […]
Understanding Attribution’s Contribution To Customer Quality
Cross channel attribution management provides the benefit of insights that can inform marketing strategies by revealing the true impact that every marketing tactic, campaign and channel has on your overall marketing success. It does this by scientifically calculating the impact that every marketing touchpoint experienced by your prospects has on achieving a specific marketing goal […]
It’s A Great Time To Be A Search Marketer…It’s About To Get Better
Recently, my agency has been putting a lot of time and resources into the ad exchange space. For those of you paid search folks with SEM blinders on, let me elaborate because the opportunity here for those with paid search experience is about to open up tremendously in the next few years. Ad exchanges are […]