ChatGPT ads favor clarity over creativity, new data shows
ChatGPT ads favor clarity because the platform rewards precise, context-driven messaging that delivers immediate value.
Topic: Book
Google’s AI Mode: Here’s what matters for SEOs and marketers
Discover how Google's new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing.
Susan Wojcicki, the CEO of YouTube, is stepping down
Susan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out of her garage.
Bing launches travel-oriented results pages and a trip-planning hub
The new features may make it even harder for OTAs to compete in the search results.
Breaking down the new realities of local search: What we learned at SMX West
Experts at the San Jose event explored local rankings, Google Posts and dealing with competitors' location spoofing.
Google Expands Commission-Based Hotel Ads Program
Book on Google ads now available on desktop in the US.
Google Debuts New Look For Hotel Booking Ads As The Carousel Disappears
The grand, awkward Carousel experiment appears to be coming to an end — for local listings at least. Google is abandoning the Carousel of horizontal listings that appeared at the top of local search results for hotels, restaurants and a few other verticals. With the changes, Google is now displaying hotel “Book A Room” ads […]
Bing’s Travel Search & Kayak Favoritism Angers No One, While Google’s Gets Headline Attention From WSJ
Bing’s not-so-newest push into online travel hasn’t begun to roil the industry, the latest example of where if Bing does something, no one cares, but if Google does it, it’s time for a Wall Street Journal story examining the potential evilness of the move. In case you missed it, the Wall Street Journal has a […]
Google Overhauls Place Pages, Emphasizes Reviews & Kills Citations
Local searchers and local businesses will see a fairly substantially different Place Page the next time they’re poking around Google Maps/Places. The company announced a new look Thursday and promises more changes to come. The new layout of Place Pages puts a heavy emphasis on reviews. More specifically, it emphasizes reviews from Google users and […]
How Many Books Are There On Earth? Google Knows
Much like search marketers may salivate over some new piece of inside SEO info that Matt Cutts (or someone else at Google) shares, some book lovers seem to be fairly excited over an Inside Google Books blog post yesterday that answers the question, How many books are there in the world? The answer: 129,864,880 books. […]
SearchCap: The Day In Search, May 17, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google May Finally Disclose AdSense Split … If You’re An Italian Newspaper, That Is How much money does Google keep for itself from AdSense ads that publishers carry? Unless you’re a […]
Is Google Using A Privacy Double Standard?
There is a much longer post to be written on Google’s privacy policies and its history of combatting or complying with government requests for information and those of third parties using the courts to get access to user data. But I’ll take two recent items to illustrate the complexity and potential contradictions here. Google was […]
SearchCap: The Day In Search, May 14, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Employee Required To Hand Over AdWords Account Details We obtained documents on a court order, where the judge issued in the Jeremy Schoemaker case against a Google employee for trademark […]
SearchCap: The Day In Search, October 6, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Googlebot In Aisle Three: How Google Plans To Index The World?
Robots reading cereal boxes in the supermarket? Googlebot at the art museum? Street signs and building addresses snatched from Street View images for local search, image search, and product search? Three new patent applications published at the U.S. Trademark and Patent Office this week explore the intricacies of reading text in images taken from Google’s […]
Search Year 2007: Search News, In Review
Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]