Google announces October changes to Display & Video 360 API
Google’s DV360 changes remove targeting exclusions and add new business identity requirements for YouTube responsive ads.
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Google expands Data Manager API with smarter audience management
Google is providing flexible audience management, smarter validation and richer Google Analytics data collection.
Google launches Structured Data Files v10.1 for Display & Video 360
Google Display & Video 360's latest Structured Data Files update adds AI labels, DOOH support and new bulk management features.
Google rolls out AI content labels in asset studio
Google's AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand worldwide.
Google Ads rolls out video campaign groups globally
Google launched video campaign groups, allowing advertisers to optimize YouTube reach and frequency across multiple campaigns.
Why frontloading your ad spend usually backfires
Launching with a bigger budget doesn't guarantee faster growth. Here's how to build momentum without wasting spend.
Walmart Connect audiences come to Google Display & Video 360
Google and Walmart team up to let advertisers target Walmart shoppers on YouTube and measure the sales within DV360.
DV360 API Adds Demand Gen Support
Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.
Google expands Data Manager API with GMP event ingestion
Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ecosystem.
Google launches Ads DevCast Vodcast for developers
Google’s new Ads DevCast gives developers technical insights into Google Ads and AI-driven “agentic” changes reshaping ad APIs
Google launches non-skippable Video Reach campaigns for connected TV
Now globally available in Google Ads, you can buy non-skippable YouTube CTV ads, using automation to manage format mix and delivery.
Google opens Olympic live sports inventory to biddable CTV buys
You can now tap Olympic live sports via DV360, using Google audiences, household frequency caps, and conversion tracking tied to CTV.
Google launches Data Manager API
Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.
Google replaces ‘Ad networks’ blocking with new ‘Authorized Buyers’ control
Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.
Want your ads on YouTube TV? Here’s what Google says you need
Google’s new help page spells out the formats, policies, and clearance requirements advertisers must meet to run campaigns on YouTube TV.
Google expands Commerce Media suite for brands and retailers
Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, YouTube, and Display.
Google to deprecate structured data files v7 by November
Google will deprecate Structured Data Files (SDF) v7 on Nov. 4, requiring advertisers to migrate to v7.1 or higher to avoid disruptions.
Google upgrades Display & Video 360 for CTV advertisers
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.
Google Display & Video 360 API gets major update
Google launched the beta version of DV360 API v4 alongside new v3 features, including mandatory optimization objectives.
Google tightens Customer Match data rules in major privacy update
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7
Google Ad Manager, Campaign Manager 360 hit by disruptions
Google Ad Manager, Campaign Manager 360, and Display & Video 360 are experiencing technical issues.
Google Search Ads 360 (SA360) starter guide
Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.
Google brings negative keyword exclusions to Performance Max
Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.
YouTube First Position Ads now available across Display & Video 360
First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.
Google rolls out Structured Data Files QA format for Display & Video 360
Google streamlines DV 360 campaign management with this release offering human-readable bulk reviews for Line Items and YouTube Ad Groups.
Google to sunset Structured Data Files v6 in Display & Video 360
Structured Data Files v6 for Display & Video 360 is set to sunset on April 30, 2025, where not migrating to v7 or higher could lead to service interruptions.
Google announces new Display & Video 360 features
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Display & Video 360 instant reports coming to Bid Manager API
Google's DV360's real-time instant reports in Bid Manager API will let advertisers programmatically access and integrate the reporting data.
Google’s Display & Video 360 API gets two new updates
The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders.
Google launches Google TV advertising network
The new Google TV network is now available to advertisers via Google Ads and Google Display & Video 360 for U.S. campaigns.
Google unveils new ways to reach streaming audiences
Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)
4 ways new Data Cloud features help you personalize ads
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
Google to start issuing Display & Video 360 linking recommendations
When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics.
Disney announces Google partnership as it expands ad platform
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
Google will issue advertisers credit refunds after overcharging error
The glitch impacted campaigns that ran within Display and Video 360 from July through to December last year.
Google makes it easier to buy YouTube reservation ads
Google Ads has expanded its self-service purchasing system to include five additional products – with more on the way.
Google Analytics 4 rolls out new reports for linked 360 campaigns
GA4 now has reports for Search Ads 360, Campaign Manager 360, Display & Video 360, for easier data analysis.
Google investigating Display & Video 360 issue
The issue is currently being investigated and an update is expected "shortly".
Google Analytics 4 adds new customization features for 360 customers
The new features are only available to 360 customers using GA4 – those still using Universal Analytics 360 are being urged to switch over.
Reminder – Google’s similar audiences are being removed
Moving forward, campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion.