Google expands media buying with real-time bidding integrations
The integrations are meant to assist advertisers in becoming more competitive when targeting new audiences within apps.
Topic: Britney Spears
Google’s interest-based ad experiments show ad spend, click-through rates down slightly
In the first quarter of 2023, a study assessed the performance of interest-based audiences using a mix of privacy-preserving signals.
Google Ads restored after morning outage
Google Ads was out for 3 hours, leaving advertisers unable to manage campaigns.
How the TikTok algorithm works: Everything you need to know
We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it.
Google updates Ads Policy Requirements
The policies are designed to ensure a safe and positive experience for all Google users.
Google is updating its Display and Video 360 Account Level Suspensions policy
If policy violations are detected, accounts may be suspended immediately and without prior warning.
Google Ads authentication issue causing login problems
There is no ETA on a fix.
Google is getting rid of similar audiences segments
Advertisers using similar audiences segments in their Google campaigns will have until August 2023 before they're gone forever.
3 new YouTube streaming, shopping, and audio features
Audio, shopping, and prime positioning during key moments are new ways YouTube is trying to give advertisers more targeting options.
2 new Google Display & Video 360 audience solutions
At the intersection of privacy and relevant ads are programmatic buys led by first-party data and machine learning.
Google Display & Video 360 API v2 beta launched
Migrating from v1 to v2 requires updating your endpoint URLs to call v2 and updating your application to account for breaking changes.
Google gives publishers new ways to control their first-party data
Google is giving publishers updated features and control of their first-party data and how they can share it with their ad partners.
Google out-of-home ads available for Display and 360
Google is making programmatic, in-public display & video ads easily accessible for brands and advertisers through exchange partnerships.
Google adds additional CTV buying options in Display & Video 360
Google's three new features should help advertisers using CTV reach and measure the right audiences.
Google Revenue Verification Report confirms buyer, publisher ad spend
The new report is a way for ad buyers to confirm that no hidden fees will be taken from their gross revenue, without compromising privacy.
Google Ads, AdSense, Analytics, and other platforms suffering reporting outages, again
A reporting outage in the Google Ads dashboard and other platforms are causing confusion among advertisers this morning.
Google offers to show ad rivals on YouTube
Several recent probes from EU regulators may push Google to forego fines in lieu of allowing rival YouTube ads
Ads Creative Studio’s Asset Library is coming to Google Ads
Currently in closed beta, the Asset Library displays any existing image assets the advertiser has in their account.
Google launches new way for publishers to use first-party data to enhance targeted advertising
First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily).
Did Google admit it uses click data for search? Not really.; Friday’s daily brief
And, you’re no longer allowed more than one ClaimReview element per page.
Display & Video 360 gets new frequency and reach metrics
The real-time view of reach gains may help advertisers better evaluate campaign performance.
The Google link spam update is rolling out; Wednesday’s daily brief
And, the review stars are back in Google Search results.
The keys to ranking well on YouTube and your thoughts on the new Ads policies; Monday’s daily brief
Plus, how to optimize for Bing search
Ads Creative Studio will consolidate Google’s various creative advertising tools
The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September.
Don’t lose sleep over the Page Experience Update and more; Friday’s daily brief
Wouldn't it be cool if Google told us when specific ranking factors were no longer being used?
Will Google’s Ad Disclosure schema catch on?
It's among several initiatives the company is working on as privacy takes center stage.
Google’s 3D Swirl ad format now available in DV360
The interactive ads are available in three sizes for mobile.
YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Brand advertisers will be able to target TV screen viewing for the first time.
Google Ads Data Hub testing audience lists for display campaigns, adding new features
Advertisers will soon be able to run queries on same-day impression data.
Google opens up to fantasy sports ads in the U.S.
The policy change allows fantasy sports services to advertise on properties such as Google Search and YouTube.
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For GDN, YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well.
SearchCap: Google seller ratings, complex SEO & local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now shows Seller Ratings by country, changes eligibility requirementsNov 9, 2018 by Ginny Marvin Businesses must have 100 reviews per country to be eligible for Seller Rating. Solving complex SEO […]
Google responds to large ad fraud operation that utilized more than 125 Android apps
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.
SearchCap: SMX East early bird rate ends soon, better reporting in Google Search Console & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t miss out on the best offer to attend SMX East Aug 7, 2018 by Search Engine Land Struggling with how (and why) to optimize your site for speed, whether to […]
DoubleClick Bid Manager opens up digital audio ad buying globally
Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.
Bing’s Top Searches In 2014: Kim Kardashian No. 1 Most Searched Celebrity
If you were searching for a celebrity on Bing this year, there’s a good chance you were looking for Kim Kardashian. Using data from Bing Trends, the site released its most popular searches of 2014, listing everything from top celebrity, athlete and news story searches to the Top Ten ice bucket challenges, and vacation destination […]
Bing Posts Its Most Popular Searches For 2013, Naming Beyonce The Most Searched Person Of The Year
Bing has released its most popular searches for 2013, including more than 20 “Most Searched” lists, from most searched persons, sports stars and teams, to most searched TV shows and movies, social sites, entertainment electronics and apps. Beyonce topped two lists, winning the No. 1 spot for most searched person of 2013 and most searched […]
2012 Yahoo! Year In Review: Over 500 Top Searches In 50+ Categories
Last year, Yahoo! celebrated ten years of sharing its annual Year In Review feature, marking the occasion by releasing 30 categories of the most popular searches on Yahoo! in 2011, one of the biggest lists up to that point in time. For 2012, Yahoo! one-upped themselves by providing us with the top 10 most popular searches […]
Google’s Cutts Explains How Google Search Works
Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works. From crawling, indexing to ranking, he gets into a brief overview of how Google’s search engine does its job. Matt explains how PageRank is used, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases. Here is […]
Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time
Two weeks ago, Google launched Search Plus Your World. Since then, Google has faced strong criticisms that SPYW is making its search relevancy worse and favoring its Google+ social network too much. Not so, says Google search chief Amit Singhal. Most Google users are happy, Singhal said. Of course, Search Plus Your World isn’t perfect, he admits, […]