Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the time/location of a query. Joe Youngblood noted in his recent […]
Appears to be the first-ever commercialization of Google's home assistant product.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has officially killed off their link commandJan 12, 2017 by Barry Schwartz Google tells webmasters and SEOs to stop using the link command, that it is officially dead and not […]
Google is at it again, testing a new red label in the search results to show off "live" coverage of news.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Advanced SEO’s Guide To Mobilegeddon If you’re so far ahead that you’ve scoffed at other articles about preparing for Google’s upcoming mobile algorithm update, columnist Bryson Meunier has tips on […]
What’s your best mobile SEO solution? Responsive design? A mobile dedicated site? An app? Four mobile SEO pros gave their expert insights on how to create successful mobile SEO strategies during the “Best Practices in Mobile SEO” panel yesterday at SMX West. Moderated by Search Engine Land’s contributing editor Greg Sterling, the session included presentations […]
Getting Mobile SEO Right Presentations from SMX Advanced, June 2013 Mobile queries continue to rise, in some categories approaching 50 percent of overall search activity. On the small screen, ranking high is critical. But do conventional desktop SEO techniques cut it? Some people advocate distinct mobile SEO tactics, while others question the very notion of […]
Bryson Meunier from Resolution Media posted an update on his personal blog about the correlation between mobile content and ranking in Google. The study came out with three findings: (1) Having mobile optimized and rendered content is still highly correlated with getting organic traffic from Google. The study showed that 89% of the sites in […]
Bryson Meunier spotted new mobile icons in his mobile search experience on Google. He was searching Google on his Galaxy Nexus running Jelly Bean and noticed a new smartphone icon labeled on some of the search results. The icon symbolizes if the web site you are about to click on is smartphone-optimized or not. Google […]
SoLoMo: Social, Local & Mobile – A Crossroads Of Opportunity Presentations from SMX Social Media Marketing, December 2011 For the first time, web-enabled mobile devices like smartphones and tablets are outselling computers as people increasingly want to be online everywhere. Kleiner Perkins internet visionary Mary Meeker has deemed the next five years as the era […]
Advanced Keyword Research Tools Presentations from SMX Advanced, June 2011 Keyword research tools are powerful and plentiful—and your competitors are using them for the same reasons you are. This session explores keyword research “outside of the box,” mining unique or unusual sources of data for insights and opportunities that others overlook. [flv:https://searchengineland.com/video_assets/advanced11/ppt/Advanced-Keyword-Research-Tools.flv 364 264] Moderator: […]
Searcher Behavior In A Multiplatform World Presentations from SMX West, March 2011 Understanding searcher behavior is one of the central pillars of effective search marketing. And more than ever, it’s important to not just understand what people are searching for, but how they are searching — using a computer, television, mobile device — because this […]