Content marketing is one of the most powerful tools for B2B marketers, most of whom likely have content development as a substantial part of their 2010 marketing plans. But before you get started with developing more content marketing assets, take a step back to assess your efforts to date. Below are six steps to help […]
Increasing the external links to your website is one of the most important elements of a successful optimization strategy. They can boost your rankings in the search results, drive traffic, and increase your presence across the Web. But securing external links can be a challenge. That’s why it’s important to explore every opportunity to acquire […]
Lately, when we talk to prospective B2B clients, I see increasingly divergent views on B2B blogging. On the one hand, there are those who lust after success stories involving other social media (e.g., Twitter) used to drive high amounts of immediate, short-term traffic to a business blog. Many times, these people are so eager to […]
As explained in my last article -- search engines can tell you a lot about your customers. Specifically I shared a few tools that enable marketers to identify buyer needs, emerging market trends, and competitive threats. Today I’ll cover another (free) tool that can help you understand your customers’ entire search process, and the best ways to capitalize on this data to improve marketing results.
If you have a content-rich, optimized site, you’re likely getting a substantial amount of organic traffic from channels you didn’t plan on – visitors searching for something related to your business who briefly land at your site and move on. Rather than ignore this extra traffic, you should engage them as potential ambassadors and influencers. […]
Many B2B marketers use web forms to facilitate registrations, generate leads, or to acquire customers. Improving implementation of online forms can have a dramatic, positive impact on increasing conversion rates and maximizing ROI associated with B2B marketing programs. In my last article, Six Usability Tips to Maximize B2B Website Conversion, I briefly touched on one […]
B2B marketers invest a substantial amount of time, effort, and money driving visitors to websites. Making sure the site adheres to basic usability principles is critical to maximizing online marketing results and alleviating obstacles that prevent prospects from taking the desired actions. Below are six, easy to implement usability tips to ensure that visitors get […]
Despite the black blindfold tightly cinched around my head, I desperately tried to see through it and giggled with anticipation. But then they began to spin me. Dizzy with excitement and determined to take my best shot, I lunged forward. Amid the howls of laughter erupting from my friends huddled around me, I anxiously tore […]
Day two of the Search Engine Strategies San Jose show is now over. Below is a recap of all the blog posts that I have found covering the day’s sessions, news and activities:
Resolutions. We all make them. And some folks actually keep them. But regardless of the outcome, each year we have the opportunity to start fresh. As you commit to improving your personal lives by eating healthier, spending more time with your family, or finally doing the one thing you’ve only dreamed about, I’d like to […]