TikTok statistics you need to know
Dive right into all the company’s official TikTok & Douyin’s user statistics - Monthly & daily active users, growth figures, demographics & much more.
Topic: ByteDance
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How China’s fragmented search ecosystem is reshaping SEO in 2026
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TikTok’s U.S. joint venture could reduce long-term uncertainty for brands
Majority U.S. ownership, Oracle-hosted data, and independent governance aim to end ban fears and give brands and creators a steadier outlook.
How to plan for GEO in 2026 and evolve your search strategy
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$14 billion deal keeps TikTok alive in U.S.
TikTok avoids a U.S. shutdown with deal, but brands and marketers still face uncertainty until China gives final approval.
TikTok’s U.S. future rests on Trump–Xi meeting this week
A deal framework signals TikTok may stay in the U.S., easing months of uncertainty for advertisers, marketers, and creators.
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Pay Per Crawl signals a new web business model – charging AI bots for access and giving content creators a new path to profit.
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Trump grants TikTok another 90-day lifeline as sale talks stall
President Trump’s 90-day extension keeps TikTok live in the U.S., giving advertisers continued access to one of the most valuable platforms for reaching younger audiences.
New TikTok AI tools let you generate branded videos from images, text
TikTok’s new creative tools let you instantly generate branded videos and digital avatars from simple images or text prompts.
Trump likely will delay TikTok ban again
TikTok’s uncertain future in the U.S. could disrupt ad campaigns and audience reach, making it critical for advertisers to monitor developments and plan contingencies.
Trump extends TikTok sale/shutdown deadline by another 75 days
ByteDance has more time to sell TikTok’s U.S. operations, allowing U.S. brands and businesses to continue marketing on the platform.
Amazon makes surprise bid for TikTok ahead of U.S. ban deadline
Amazon's last-minute TikTok bid comes days before the video app faces a potential U.S. shutdown, though the offer isn't being taken seriously.
As AI scraping surges, AI search traffic fails to follow: Report
AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal – at less than 1%
TikTok’s $30B ad boom faces US uncertainty
TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.
TikTok restores service in the U.S., credits Trump for reprieve
TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.
Supreme Court upholds TikTok divestment order: What you need to know
TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.
TikTok takes U.S. ban challenge to the Supreme Court
With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court.
Global ad revenue to top $1 trillion, dominated by Google and Meta
The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market.
TikTok ban faces uncertain future under Trump’s return
Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.
TikTok highlights its value to brands and search experience
TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.
Bill requiring TikTok sale or ban becomes law in U.S.
TikTok says the measure, signed into law by President Joe Biden today, is unconstitutional and plans to challenge it in court.
PPC Survey: AI a top priority but causing concern, trust in Google Ads down
A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features.
Amazon ordered to publicly share details of ads it serves in the EU
The retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU.
Google under investigation for uncompetitive practices by EU
The tech giant could face large fines and be required to sell off some of its business divisions if found to be in violation of the DMA.
U.S. House passes bill forcing TikTok owner to divest or face nationwide ban
TikTok owner ByteDance will have six months to divest the social media platform or risk losing its 150 million U.S. users if the bill becomes law.
TikTok reportedly developing new app to rival Instagram
Developers claim to have spotted a new welcome message in the back-end code of TikTok, hinting at the new Instagram competitor.
Joe Biden supports bill to ban TikTok in the U.S.
TikTok is accusing U.S. senators of staging a pre-determined vote to ban the platform in America.
TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’
TikTok could lose its 150 million-strong U.S. user base if new legislation receives Senate approval next week.
TikTok faces fresh calls for potential ban by U.S. Senators
New legislation could require ByteDance, TikTok's owner, to sell the app within six months or face a U.S. ban.
TikTok targets $20 billion in ecommerce sales
TikTok plans to quadruple its global ecommerce operations with a target of selling $20 billion in merchandise.
TikTok CEO faces congress over security concerns
The US government, worried about China's manipulation, seeks to manipulate TikTok to do what it wants.
TikTok has a secret “Heating” (cheating?) button
Employees of TikTok and ByteDance are misusing "heating" privileges by boosting the view count of their own and their loved ones' accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
TikTok will start banning political campaign fundraising
A verified account, indicated by a blue checkmark, means the platform has confirmed the ownership of the account.
TikTok abandons plans to bring shopping to the U.S.
Short clickable live-streamed QVC-style videos proved to be very lucrative in China, but it looks like that’s just about how far they'll go.
FCC tells Google, Apple to remove TikTok
The social media app is once again in hot water as more than 80 internal meetings show that user data has been breached.
Yahoo! withdraws from China, becoming the second major American tech company in a month to leave the country
"In recognition of the increasingly challenging business and legal environment in China, Yahoo’s suite of services will no longer be accessible from mainland China as of November 1," Yahoo! said.
Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]