Topic: Canonicalization

SEO

Periodic Table of SEO Elements

Search Engine Land’s Periodic Table of SEO Elements (originally known as The Periodic Table Of SEO Ranking Factors when it debuted in 2011) is a globally recognized and widely used tool designed to help you understand the essential elements of a winning SEO strategy. This resource is ideal for helping those new to SEO, as […]

SearchCap: The Day In Search, October 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your […]

Google Lets You Tell Them Which URL Parameters To Ignore

A new feature has appeared in the Site Configuration Settings Sections of Google Webmaster Tools. The setting, called Parameter Handling, enables site owners to specify up to 15 parameters that Google should ignore when crawling and indexing the site. Google lists the parameters they’ve found in the URLs on your site, and indicates whether or […]

SEO

Dear Senator (and Texas Gubernatorial Candidate) Kay Bailey Hutchinson, Here’s A Free Crash Course On SEO

The “Kay Bailey Hutchinson for Governor Official Website” put up by “Texans for Kay Bailey Hutchison, Allan Shivers, Jr., Treasurer” over the weekend in support of Kay Bailey Hutchinson for Texas governor was briefly in Google but now appears to be completely missing. Huh. Odd since Bing seems to have indexed it just fine, although […]

Understanding Search Engines Duplicate Content Issues

I admit it. I am a search engine geek. Because I have a passion for understanding search usability, one of my particular interests is duplicate content filtering. If you want to really irritate searchers, present the same content to them in all or most of the top 10 positions in search results. In the past, […]