SearchCap: The Day In Search, December 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps

  It’s Christmas Eve, and Santa Claus is on his annual trip delivering presents to all the good little boys and girls around the world. This year, not just one but two major organizations are offering ways to track Jolly St. Nick on his flight. Below, our annual review of how to track him by the […]

• Mobile Search After The Final Mayan B’ak’tun

  If you are reading this Search Engine Land column, then you survived the “final day” of the Mayan Calendar as the 13th B’ak’tun resets to 0 like an odometer after 1,872,000 days, and with it, the start of the 5th world, according to Mayan culture. This 5th world is said to be one of enlightenment, higher consciousness, and […]

• The Keys To Success In Enterprise SEO

  In the world of search engine optimization, Enterprise SEO is an odd bird. Most professional SEOs cut their teeth for years in agencies or independent consulting, doing a jack-of-all-trades level of work. As a result, they are used to digging into source code issues, optimizing individual landing pages for content and metadata, running a variety […]

• 7 Secrets For Dealing With Quality Score

  I’m back to writing my own controversial thoughts this month; although, if you didn’t check out the interview I did last month with Andrew Goodman and Matt van Wagner, you should, those are smart guys. Since I was thinking about PPC and how incredibly mixed up and difficult it has become, it seemed like a […]

• Google’s Festive Happy Holidays Logo For 2012

  Google is featuring a Google logo, aka Doodle, for the holiday season this morning. The logo is incredibly happy and festive, with lots of colors and Christmas like characters and activities within the logo that makes up the letters in Google’s name. The logo can be found worldwide today, December 24th, on Christmas Eve. But […]

• Report: No, Google Maps Not Responsible For iOS 6 Upgrades

  The notion that Google Maps drove a rash of iOS 6 upgrades turns out to be wrong according to ad network Chitika. As several people have already argued, iOS 6 traffic growth more likely came from the release of the iPhone 5 in China (Apple said it sold 2 million handsets over the initial weekend). Mobile ad exchange […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Santa Tracking Explained: Why NORAD & Google Show Different Locations & Gifts Delivered
• Advertising Industry Forecast For 2013
• Our Challenge For 2013: Empathetic Social Media
• Google Developing “X-Phone” To Avoid Getting “Forked” By Samsung

Search News From Around The Web:

Applications & Portal Features

• Google Chrome 25 Disables Silent Extension Installation, thenextweb.com
• Techmeme’s top 20 headline terms of 2012, and what they signify, Techmeme News

Business Issues

• Merry Christmas from Google: Employees get to choose from a free Chromebook, Motorola RAZR M or Nexus 7, The Next Web
• Google’s Culture According To Matt Cutts, Search Engine Roundtable

Local Search & Maps

• Google Finds Its Design Voice On iOS, thenextweb.com
• Google Designing ‘X Phone’ to Rival Apple, Samsung, Wall Street Journal

Link Building

• December Mozscape Index is Live!, SEOmoz

Searching

• New Digital Collection: Nine European News Agencies Add Over 1 Million Historical Photos to Europeana, LJ INFOdocket

SEO & SEM

• 5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already), PPC Hero
• Do Keywords Still Have a Role to Play in Content?, koozai.com
• Duplication In Sitemap Files Is Okay With Google, Search Engine Roundtable
• How To Scale your In-house SEO, Search Engine People

Video, Music & Image Search

• What Really Happened to Sony and Universal’s 2 Billion Missing YouTube Views, Billboard.biz
• YouTube strips Universal and Sony of 2 billion fake views, Daily Dot