SearchCap: The Day In Search, October 5, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Now Handpicks News Writers For Its Social Sidebar

  Bing is dipping its toes into a form of what Google calls “authorship” with today’s announcement that news writers are now being featured in Bing’s Social Sidebar. U.S.-based searchers can now see journalists appearing in the “People Who Know” section of the Bing sidebar. These authors are often mixed in with those who appeared in […]
• Search In Pics: Peter Gabriel At Google, Google+ Party & Google Bus

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Peter Gabriel Visits Google: Source: Flickr A Google Bus: Source: Google+ A Google+ Party: Source: Flickr […]

• The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come

  Last week, Google announced the EMD Update, a new filter that tries to ensure that low-quality sites don’t rise high in Google’s search results simply because they have search terms in their domain names. Similar to other filters like Panda, Google says EMD will be updated on a periodic basis. Those hit by it may […]

• Study: 43 Percent Of Total Google Search Queries Are Local

  Ad network Chitika has just released some new data — you’re seeing it here first — that compares local search volumes on Google, Yahoo and Bing. The study examined both PC and mobile traffic to determine an overall number. Chitika looked at “millions of online ad impressions seen between September 21st and 27th, 2012.” To […]

• SMX East 2012 Live Blogging Coverage: Day Three

  The final day of our Search Marketing Expo East in New York City is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX East today. Advanced Keyword Research Tactics – SMX East 2012, BruceClay.com Live from MarketingProfs B2B: […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Tumblr Has Its First Analytics Platform Via Partnership With Union Metrics
• LinkedIn Company Pages Receive A Slick, “Timeline-y” Upgrade
• One Down: Google Settles With Publishers Over Book Scanning
• Facebook Reaches One Billion People & Releases TV Ad
• Twitter Broke Another Tweet Record And, Sorry TechCrunch, But You Bet It Matters

Search News From Around The Web:

Business Issues

• Joe Lockhart to leave Facebook to consult, POLITICO.com

Local, Maps & Mobile

• Apple’s new iOS 6 Maps support automatic offline use for a wide area, appleinsider.com
• Apple’s iO6 Maps are now less terrible in New York City, VentureBeat

Link Building

• Addressing Client Participation Expectations is Crucial in Effective Link Building, Search Engine Journal
• Stop Building Links And Start Attracting Them, linkbuildr.com
• Using Twitter for Link Building: All Your Tweets Are Belong to Us!, 97thfloor.com

Searching

• How A Google Engineer Built A Universe In An Easter Egg, Read/Write Web

SEM Industry

• SEOs for Charity: Win tickets for SMX Stockholm, OMCap, SEOkomm & SEO-Day, State of Search

SEO & SEM

• Don’t Outsource SEO If …, Search Marketing Standard
• How to Optimize a Web Page in 7 Easy Steps, Search Engine Guide
• 7 Ways To Keep Your PPC Account Structure Manageable, PPC Hero
• Changes in AdWords Reports, Google Ads Developer Blog
• EMD Update and the SEOs’ reactions, I Love SEO
• Google AdWords Feature & Policy Updates arriving, Ophir Cohen
• Marketing morsels from: Luke Alley, PPC Associates Blog
• Negative SEO Is Still Possible – Read How, seo-chicks.com
• Not-So-Scary Bing Ads Optimization Tips for Halloween Advertisers, Bing Business
• Video: Google EMD, Panda & Image Updates – Oh My! Facebook Stats & More, Search Engine Roundtable
• Were You Hit By The Google EMD Update Or Was It Panda?, Search Engine Roundtable