SearchCap: The Day In Search, June 6, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Bing Pushes To Build Marketshare Through “Bing It On” For Faster Airport Wifi
  I got a surprise recently on my trip through Orange County’s John Wayne Airport. When I tapped into the free wifi there, I was offered a “premium connection speed upgrade” if I took Bing’s Bing It On challenge. It turns out Bing has been doing this in several airports since March. I’m working on getting […]
• 8 E-Commerce SEO Tips Gathered From A Decade Of Consulting
  In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work. Today’s article shares some valuable lessons gathered over a decade of SEO work for e-commerce clients. These 8 […]
• Optimizing Google Enhanced Campaigns: Success Starts At Migration
  In February of this year, Google made headlines with its launch of enhanced campaigns. Since the initial outpouring of both interest and concern, advertisers have been seeking to understand how enhanced campaigns will not only reshape their campaign structures and strategies, but also how this will impact their ability to acquire revenue. With the July […]
• Blekko Lays Off Eight, Raises $6 Million More
  Earlier this week blekko, which just introduced a bold new UI, had a reduction in force. Eight people were let go “as part of an effort to reduce costs,” said CEO Rich Skrenta, who added, “blekko’s revenues are growing and these cost reductions will help us as we work toward profitability.” Skrenta told me by […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Xyo’s App For Me Uses Facebook Likes To Find App Recommendations For Users & Friends
• Marketplace Fairness Act Won’t Pass Says House Judiciary Chairman
• Report: YouTube Generated $350M In Mobile Revenue In Past Six Months
• Twitter Inks Second Big Agency Deal, Data And Analytics Partnership With WPP
• DNI – What Mobile Search Marketers Need To Know About Online-Offline Attribution
• Leveraging Advertising Data For Behavioral Insights
• B2B Marketing Automation Tools 2013: An Updated Guide

Search News From Around The Web:

Applications & Portal Features

• A Window to the World, Bing Translator App for Windows Now Available, Bing Search Blog

Local Search & Maps

• Map wars: Comparing the online services that could help travelers navigate, Washington Post
• Before WWDC, iOS 6 Dominates iPhone and iPad, Chitika
• Google Adds “Are you the Business Owner?” Link to the Brand Knowledge Panel, Mike Blumenthal
• Google Local Plus “101” With Local Search Expert Mike Blumenthal, Small Business Trends
• Google Maps Bug: Blue Dots For User Submitted Photos Disappear, Search Engine Roundtable
• Google Passing More Referrers for iOS 6 Paid Search, But Not Organic, RKG Blog

Link Building

• SEO Link Building Must Be Ongoing, Search Marketing Standard
• Content Marketing Fairy Dust & Getting Real About Content Promotion, www.buzzstream.com
• Creating a Link Building Strategy – What to Consider Post Penguin, koozai.com
• In a Post Google Penguin World, It is Still Okay to Link Out, Bill Hartzer
• Link Worthy Content: The Common Sense Approach, Search Engine Journal
• The Difference Between Penguin and an Unnatural Links Penalty (and some info on Panda too), Moz
• What Are Citations?, Search Engine People

Searching

• Comparison-Shopping Engines: A deep dive into comparison-shopping engines & strategies, Part 1, PPC Hero
• Google Search, Ad Data Predict Box-Office Performance, Google Study Finds, The Wrap Movies
• Reference: UCLA Online Campaign Literature Web Archive Now Available from CDL, LJ INFOdocket
• Yandex Takes Leap With Its New Interactive Search Platform – First In Turkey, Yandex Blog

SEO & SEM

• Long-Tail Keyword Research on Deadlines – How to Find Hot Phrases on the Fly, ContentVerve.com
• AdWords Conversion Optimizer Tips, acquisio.com
• Approved Limited in Bing Ads: The Editor, The UI, and YOU, Bing Ads Blog
• Are Google Advertorials Penalties Manual Or Algorithmic?, Search Engine Roundtable
• Do You Understand The Words That Are Coming Out Of My Mouth?, blindfiveyearold.com
• Powering Your Product Listing Ads With Google Spreadsheets, periscopix.co.uk
• PPC: How to Calculate Maximum Bid per Click, Practical E-Commerce
• SEO and Community: Like Peanut Butter & Jelly, Moz
• When to run away from an SEO copywriting company, SEO Copywriting

Video, Music & Image Search

• Europeana’s First iPad App Goes Live, Provides Access to 350,000 Hand-Picked Images, LJ INFOdocket
• New UI for Related Searches in Google Image Search, Google Operating System