Topic: Comscore

Brad Garlinghouse To Run AOL’s Email, IM & Venture Units From West Coast

Brad Garlinghouse, who was previously an SVP at Yahoo, and the author of the now famous “Peanut Butter Manifesto,” is joining AOL as president of Internet and Mobile communications. What this means is that he’ll be responsibile for email, IM and other communications tools, which implicates a range of properties including Bebo. According to the […]

SearchCap: The Day In Search, September 1, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Organizing Your PPC Account For Maximum Success Account organization is the first and most important step in the optimization process – it’s the foundation for success. Google News Gets Search Suggestions […]

SearchCap: The Day In Search, August 31, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Still No. 1 Search Engine On Earth; Search Activity Way Up, comScore Says Search activity around the world jumped 41 percent between July 2008 and July 2009, and Google remains […]

Two Types of SEO Content Critical To B2B Marketers

We’ve all heard it before… Content is King! In the SEO world, one of the best ways to boost a website’s ranking is to have an abundant amount of unique, valuable content on your site. But, what do you suggest when the CEO or marketing team does not want to add keyword-rich content to your […]

Google Tops In Search Satisfaction According To Pre-Bing Survey

On an annual basis the University of Michigan puts out the American Customer Satisfaction Index (ACSI) E-Business report, sponsored and administered by Foresee Results. Among the things the index examines is consumer satisfaction with search engines. The survey asks a representative sample of consumers to rate their experiences with portals and search engines according to […]

SearchCap: The Day In Search, August 14, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds More User Photos to Street View Google is now adding public geotagged Picasa images to Google’s Street View on Maps. According to the Google Lat Long Blog: Millions of […]

SEO

WSJ: Yahoo Getting Unfair Shake In Wake Of Search Deal

An opinion piece in the Wall Street Journal this morning makes the case that investors have overly punished Yahoo for its “no-cash-upfront” search deal with Microsoft. The piece cites continued growth in Yahoo uniques and page views and the myriad Yahoo properties that are at the top of their respective categories: Despite all the turmoil at […]

AOL CEO Tim Armstrong: “The Model Is Disney”

It’s been roughly 100 days since Tim Armstrong was named CEO of AOL in anticipation of a spin-off/IPO of the company from corporate parent TimeWarner later this year. There are a slew of interviews out this morning in which Armstrong assesses his first 100 days, the state of the business and gives some indications of […]

SearchCap: The Day In Search, July 16, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Has “Stabilized,” Reports $5.5 Billion In Q2 Revenues Google just reported second quarter earnings of $5.52 billion, representing “an increase of 3% compared to the second quarter of 2008.” The […]

SEO

Yahoo Dominates The Web, Just Not In Search

Gigaom writes that although Yahoo is number two at search, they are still number one at so many other things. That is exactly what Carol Bartz, Yahoo’s CEO, wants to communicate with the world, that Yahoo is not just a search company and does great things also outside of search. Gigaom reached out to comScore […]

SearchCap: The Day In Search, July 15, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google To Newspapers: Robots.Txt You Newspaper attacks on Google somehow apparently overstepping fair use and stealing their material are just escalating, with a European led “Hamburg Declaration” coming out last week. […]

comScore: Bing Barely Gaines Share In June 2009

Now a third major ratings service has released search engine share figures for June 2009, and like the others, they show that Bing made only a tiny gain in the wake of its launch and major ad campaign. The comScore figures have gone out to the financial analyst community, and the comScore press release with […]

Report: Google Has Nothing To Fear From Bing Itself

The only thing Google has to fear is fear itself. The immortal words of Franklin Delano Roosevelt sum up the findings of a J.P. Morgan report published today and shared with Search Engine Land, “Understanding the Impact of Bing on the Search Industry.” (It’s available to the company’s clients at mm.jpmorgan.com.) The bottom line: Of […]

Hitwise: Bing Both Grows & Drops In June; Google Still Tops

Just in from Hitwise, the first month-to-month figures since the launch of Bing. And the figures show Bing has both gained and dropped in the same month. Confusing? Yes it is! Here are the month-to-month figures, percentage of searches each search engine handled in the United States: You can see that from May to June, […]

SearchCap: The Day In Search, July 2, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Blog Search Sees Twitter Trends & Raises With Blog Search ‘Hot Queries’ A lot of the innovation in search these days is all about What’s happening right now? Twitter is […]

SearchCap: The Day In Search, June 30, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: OPA Study Reaffirms Display Ads Drive Search Search and display. One often hears how they work together, but there’s still plenty of skepticism out there, especially in the SEM community, about […]

OPA Study Reaffirms Display Ads Drive Search

Search and display. One often hears how they work together, but there’s still plenty of skepticism out there, especially in the SEM community, about the value of display advertising. Indeed, during the recession search has prospered (relatively speaking) while display has suffered. But a new study from the Online Publishers Association (OPA) and comScore argues […]

Focus Group Study Offers Good & Bad News For Bing

TechCrunch yesterday reported on the results of a focus group conducted by NY design firm Catalyst Group comparing usability on Bing and Google. The study showed that in many instances Bing was preferred but that users already familiar and comfortable with Google would likely stay with Google. What’s partly interesting about this is that the […]

SearchCap: The Day In Search, June 25, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 26 People Who Mislead You On Twitter Earlier this month, I covered various ways people are spamming Twitter in my Twitter’s Real Time Spam Problem article. Since then, I’ve been diligently […]

AOL’s Truveo Relaunches As Improved Video Search Destination

According to comScore the average watcher of online video in the US took in 385 minutes-worth in April. And according to Nielsen, in May, “year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 49 percent growth in time per viewer.” The leading video site is Google/YouTube by […]

SearchCap: The Day In Search, June 23, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Link Builder’s Guide To Analyzing SERP Dominators For Link Opportunities This article walks you through the tools, processes and strategies for identifying the most powerful players in your keyword space […]

PPC

Yahoo Debuts SMB DIY Display Ad Builder

After an apparently successful limited trial, Yahoo is rolling out a program that targets small businesses (SMBs) for self-service display advertising on its network and through RightMedia, its ad exchange. The DIY portal is a collaboration between Yahoo and AdReady, which supplies the back end and the ad templates. (Google earlier introduced a similar, though […]

SearchCap: The Day In Search, June 17, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask.com Expands AnswerFarm Q&A Database Continuing its move from being a traditional search engine to an “answer engine,” Ask today has announced that its “AnswerFarm” database has tripled in size, from […]

Bing: comScore sees Gains; Compete Sees Same Old, Same Old

More early stats are coming in on how searchers are reacting to the Bing launch. comScore shows Microsoft’s Bing search engine continuing to make gains, but Compete shows things remain largely the same. From comScore, the latest stats show that “searcher penetration” has climbed from 13.7% in the week before it launched, to 15.8% during […]

Google Analytics Now Considers Bing A Search Engine

As promised, Google Analytics is now logging traffic from Microsoft’s new Bing search engine into the “search engine” traffic source category, rather than in the “referring sites” category. As a result, Google Analytics users can now see for themselves whether all of Microsoft’s Bing marketing is producing more traffic for Bing, which in turn is […]

SearchCap: The Day In Search, June 9, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Russian Roulette: McAfee Details Web’s Riskiest Search Terms Somewhere online right now there’s a music fan who’s big on free downloads, likes Coldplay’s “Viva La Vida” but doesn’t know the lyrics, […]

comScore: Bing May Have Had Promising First Week

Consistent with some what we’ve been seeing and hearing from other measurement firms, Bing appears to have developed a bit of momentum since launch. Out this morning is comScore data: Microsoft Sites increased its average daily penetration among U.S. searchers from 13.8 percent during the period of May 26-30 to 15.5 percent during the period […]

SearchCap: The Day In Search, June 5, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did Bing Leapfrog Yahoo? Not Exactly We saw the same headline, based on data issued by StatCounter from Thursday. These data reportedly show that yesterday the share of searches went like […]

YouTube Leads Surge Of Online Video Watching In April

Online video watching jumped by 16% in April according to comScore, with YouTube getting “a significant increase in video viewing” during the month. Overall, comScore says U.S. Internet users watched almost 17 billion online videos in April, up 16% from March. YouTube’s share of that increase was about 900 million additional video views. Despite the […]

SearchCap: The Day In Search, May 29, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Finally, Yahoo 360 To Be Shuttered In July More than 18 months after first saying that Yahoo 360 would close, the company has finally announced a date: July 13, 2009. Why […]

Search & Content Networks: A B2B Classic Combo

Peanut butter and jelly.  Batman and Robin.  Milk and cookies.  Some things just naturally go together because they complement one another—I like to think of them as classic combos. They remind me of search and content networks.  Though not always used by B2B marketers, the search engines’ content networks can be complementary to existing search efforts, […]

SearchCap: The Day In Search, May 15, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wolfram Alpha Live Review: The Un-Google The already much discussed Wolfram Alpha official launch is Monday May 18, though the company has said they plan a “soft launch” starting tonight, with […]

Hulu Traffic Controversy Pits comScore Against Nielsen

In the world of competition between and among websites, search engines and online publishers there is also the “behind the scenes” competition between Nielsen and comScore. Both want to be the source of record for traffic data and both are occasionally the subject of controversy. There was the incident early in 2008 where comScore put […]