Topic: Comscore

Google Still Owns Online Video, But Hulu Is Rising

Google remains the dominant player in the online video space, but Hulu is on the rise. It’s now the number three video property according to the latest comScore numbers out today. According to comScore, Hulu has passed Yahoo properties and moved into the third spot with 2.6% of all videos viewed during March. Yahoo dropped […]

YouTube Moves: Google TV Ads And More Premium Content

YouTube is clearly evolving before our eyes — from a site that was largely about viral, user-generated content (UGC) to a premium content destination that may one day be a viable replacement for cable TV. First the news. Google/YouTube has signed deals with more studios to expand the range of full-length TV and movies content […]

comScore: Google Extends Search Lead Slightly

Google continues to expand its search market share lead according to data released Wednesday by comScore. According to comScore’s measurements, Google’s share of U.S. searches in March was 63.7%, up from 63.3% in February. Yahoo and Microsoft both remained essentially static in March, down .1% and up .1%, respectively. comScore also says the number of […]

Hitwise: Google Maps Has More Traffic, MapQuest More Engagement

There’s already been considerable discussion of the passing of the maps traffic crown from MapQuest to Google Maps. Hitwise, comScore and Compete all show Google Maps as the traffic leader in the category. One could argue with relative confidence that the long-anticipated development is a consequence of two things: Google’s ability to refer traffic to […]

Google To Create “Hulu” For Music Video, Moves Toward Inclusion Of More Professional Content On YouTube

YouTube spawned Hulu and Hulu is having a big influence on the future of YouTube. Hulu has had great success with brand advertisers, while YouTube has struggled to sell itself to brands despite being the dominant video site online (see chart below). Accordingly, last month ClickZ reported that YouTube was getting a Hulu-like makeover that […]

Google Slowly Turning YouTube Into A Moneymaker

There are signs this week that Google is slowly turning YouTube into a legitimate source of revenue, but there are also questions whether that’s happening quickly enough and if the revenue will ever become a profit. Let’s start with an AdAge article that reports YouTube is selling ads on about 9% of its video views […]

SEO

comScore: 63 Million On Mobile Internet, 35 Percent Using It Daily

Metrics firm comScore released mobile internet usage data earlier today. It indicates significant growth in the numbers of people accessing the internet from their mobile phones vs. a year ago. The company says that today there are just over 63 million mobile web users in the US and 35 percent of them are online via […]

Twitter’s Traffic Growth & The Rise Of Social Search

There’s a lot of stats and analysis today about Twitter’s traffic, how it compares to other social search sites, and who’s benefiting from all the traffic Twitter can send. It seems no one argues that Twitter is on the rise, but just how high it’s risen is still up for debate. Let’s start, appropriately, with […]

Google Gets Into Behavioral Targeting, Launches “Interest-Based Advertising” Beta

Google today is launching a form of behavioral targeting advertising named Interest-Based Advertising. Interest-Based Advertising allows advertisers to deliver ads based on hundreds of interest categories and previous interactions with those users. The beta is opening to select advertisers at first but will be expanded in the upcoming months. Brad Bender, Google’s Product Manager in […]

Yahoo Remains Big In Japan (& Beating Google)

While stats out from Hitwise today show Google still reigns supreme in the United States, in Japan, it’s a different story. Yahoo remains the top search engine there, the latest stats from comScore show, and it’s growing faster than Google. comScore reports Yahoo is still leading, in a major way, in Japan. Yahoo holds over […]

New Coupon & Deals Search Engine Launches

In light of the current economy, Vertive, Inc., is banking on now being the right time to launch a new search engine for coupons and deals. It’s called Offers.com, and it enters an already crowded space of coupons/deals sites. Offers.com provides coupons and deals from more than 1,000 merchants, and classifies them by product or […]

comScore: Search Behavior Is A Sign Of The Times

You can watch the TV news, read a newspaper, or maybe drive down your street to see signs of the current financial struggles that many Americans are facing. You can also take a look at what Americans are searching for online. That’s what comScore has done, and today’s announcement confirms that we are what we […]

ComScore To Report Google Maps Now Number 1

Forthcoming January traffic data will reportedly show that Google Maps has taken the lead from MapQuest as the top mapping site in the US. According to the numbers that I received (I’ve asked comScore to verify), MapQuest’s January monthly unique visitors were 41.5 million and Google’s were 42.2 million. This is the first time that […]

Another Survey (Incorrectly) Predicts Google Could Lose Search Crown

In a “what’s wrong with this picture?” moment, AdWeek reports that Forrester Research has concluded that Google, for lack of user loyalty, is vulnerable to being dethroned and that another “Google Killer” may be lurking just around the corner. First the caveats and then the criticism of these findings and their implications. All of my […]

Ask.com & Symantec Partner To Detect Malicious Sites

Ask.com has partnered with Symantec to include a new “Safe Search” feature into the Norton 360 security suite, integrated into the Norton toolbar that is part of the suite. When a search is run from the toolbar, results are safety-rated by Symantec using a color-coded icon, to flag sites or sections of sites that may […]

SEO

Yahoo Q4 Shows Operating Loss; CEO Bartz: ‘This Is Not A Company That Needs To Be Pulled Apart And Left For The Chickens’

Yahoo was widely expected to report lower earnings. But the lower earnings reported beat some financial analysts’ very low expectations. Here are the top-level highlights from the earnings release: Q4 Financial Results Revenues were $1,806 million for the fourth quarter of 2008, a 1 percent decrease compared to $1,832 million for the same period of […]

No Surprise: Google Is No. 1 Internet Property Worldwide

Not that we needed any confirmation of Google’s popularity, but comScore has put it into numbers with today’s release of data about worldwide Internet usage. comScore says Google is the most popular Internet property in the world, with its sites reaching 77% of the online population that’s 15-years-old and up in December, 2008. Microsoft and […]

SEO

Job Search Engines: The Hottest Thing Going

Desperate times call for job search engines. That’s how comScore explains today’s news that job search was the fastest growing search category in the U.S. in 2008. Visits to job search engines grew by more than 51% in 2008 to 18.8 million visitors, comScore says. And as the economy grew worse during the course of […]

SEO

The Search Gap Between Consumers And Small Business Advertisers

For the several years Nielsen and local SEM platform provider WebVisible have done research tracking online consumer behavior related to local search. Here is our write up of the previous round of findings from the last survey (October, 2007). Over the weekend I got a preview of some of the data from the most recent […]

Baidu Sued As Search Monopoly In China

Leading Chinese search engine Baidu has been sued by Chinese medical B2B marketplace Qmyy.com to prevent its site from being blocked or dropped by the engine. According to a factually lean report in China Daily: Qmyy.com required Baidu to stop blocking its web pages from appearing on its search results and pay 1.106 million yuan […]