This day in search marketing history: March 11
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
Topic: Conrad Saam
This day in search marketing history: March 9
Google's Fred update, plus: people also ask, personalization, Google puts bad merchants on notice and more.
This day in search marketing history: March 7
Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus Domain Authority pitches, and more.
This day in search marketing history: February 9
Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, Yahoo rejecting Microsoft and more
This day in search marketing history: January 12
Google Panda becomes a core ranking signal, plus: R.I.P. link command, Google Japan’s PageRank penalty expires and more.
This day in search marketing history: January 11
Google's mobile intrusive interstitials penalty, plus: AdWords eases negative keyword management, Search Plus pushing Google+ and more.
Which local citation sources matter now?
An informal poll of local SEOs yields some answers -- and disagreements -- about spending time on citations.
The new realities of local search
How does Google's local algorithm really work? What are the factors that impact your results and how do you optimize for success? It's more imperative than ever to learn which tactics really matter.
SMX Overtime: The new realities of local search
SEO expert Damian Rollison offers insights into the sites that matter for local search and ranking besides Google My Business, and why you should put some time into managing all of them.
Breaking down the new realities of local search: What we learned at SMX West
Experts at the San Jose event explored local rankings, Google Posts and dealing with competitors' location spoofing.
SearchCap: YP acquired, PPC trends & tennis Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wimbledon championship Google doodle marks 140th anniversary of world’s oldest tennis tournamentJul 3, 2017 by Amy Gesenhues The animated image, designed by Gerben Steenks, leads to a search for Wimbledon championship. […]
SearchCap: Google Project Owl, trillions of searches & local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic contentApr 25, 2017 by Danny Sullivan Google hopes to improve by better surfacing authoritative content and enlisting feedback about […]
SearchCap: New Google design, Yahoo in review & top stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google replaces “in the news” box with “top stories” on desktopDec 7, 2016 by Barry Schwartz Google has replaced the “in the news” title with “top stories” on desktop to bring […]
Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More
SMX East workshop on Monday takes a deep dive into all things local search.
SearchCap: Google algorithm update, iOS10 widgets & images in mobile
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google downplays the Google algorithm ranking update this week as “normal fluctuations”Sep 16, 2016 by Barry Schwartz Was there a major Google algorithm change this week? Many webmasters believe so. Google […]
SMX Advanced Local Workshop: tactics from Google, Bing, leading local experts
Voice search optimization, content for SEO, advanced link building, Google Q&A and the first exposure of a massive new local ranking study on June 21.
SearchCap: Google Search Console, Apple Maps & Panda & Penguin Speed
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Lists The White House & Howard University For Racists Terms Where previous Google Maps hacks were arguably playful, this is ugly. Google: We Are Trying To Update The Data […]
Why You Should Attend Local Search And Geo-Marketing Intensive At SMX West
SMX West is coming up fast. On March 2 there are a number of workshops and intensives being held before the main conference starts on Tuesday, March 3. One of those is the Local Search Advantage. In truth every digital marketer should be interested in location-based search and marketing — 94 percent of conversions happen […]
Top Search Marketing Columns & Contributed Features Of 2012
As an industry news publication, the majority of our visitor traffic comes to our site to read daily news updates, in-depth coverage of search engine technologies and ever-evolving search engine algorithms. On top of the hardest working full- and part-time editorial staff in search, we have over 100 guest columnists who dedicate a significant amount […]
SMX Advanced 2012: Hardcore Analytics
Hardcore Analytics Presentations from SMX Advanced, June 2012 In this session, we get outside the box and look at unique, different and useful ways to drill-down into and get more out of your analytics and tools. [flv:https://searchengineland.com/video_assets/advanced12/ppt/694.flv 364 264] Moderator: Chris Sherman, Search Engine Land Speakers: Rob Bucci, STAT Search AnalyticsRachael Gerson, SEER InteractiveConrad Saam, […]
SMX Advanced 2011 Video: Tough Love: Link Building For The Real World
Tough Love: Link Building For The Real World Presentations from SMX Advanced, June 2011 Want to do well on Google and Bing? Just have great content and watch the links roll in, they’ll tell you. But outside the land of unicorns, getting links can be tough work. This panel looks at fresh ideas plus helps […]
January 2011: Search Engine Land’s Most Popular Stories
Below are Search Engine Land’s 10 most popular stories from January 2011:
Google: Bing Is Cheating, Copying Our Search Results
Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google’s results, then uses that information to improve Bing’s own search listings. Bing doesn’t deny this. As a result of the apparent monitoring, Bing’s relevancy is potentially improving (or getting […]
89% Find Search Engines Do Good Job Finding Information, But “Noise” Is Issue
Has Google’s relevancy gotten worse? A recent opinion poll suggests not, while at the same time confirming a concern that’s been rising in anecdotal accounts — there’s too much “noise” surrounding the “signal.” Rasmussen Reports surveyed 740 adult Americans on January 4-5 about a variety of search engine related issues. The key question that caught […]
SMX East 2010 Slide Video: SEO & User Generated Content
SEO & User Generated Content Presentations from SMX East, October 2010 The "voice of the customer" can be a dual-edged sword. Positive reviews and comments can help reinforce reputation or even persuade others to buy. Negative feedback can be the kiss of death if it gets out of hand. But ultimately, applying good SEO to […]
SMX East 2010 Slide Video: In-house SEO Operations: How things Get Done
In-house SEO Operations: How things Get Done Presentations from SMX East, October 2010 In this session we’ll talk about SEO operations (the systems, templates, worfklows, etc.) when doing SEO in-house. This session will be less about SEO tactics and tools you hear about, and more about the integral workings of in-house SEO from idea to […]
SMX East 2010 Slide Video: Actionable Metrics and Diagnostics
Actionable Metrics and Diagnostics Presentations from SMX East, October 2010 We have hundreds of data points to track how the search engines and visitors are accessing our sites, but what’s really actionable and what’s not worth spending time on? How can you best use data to diagnose issues and make improvements to your site? In […]
SearchCap: The Day In Search, October 28, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Records Their Q1 2010 Earnings, Bing Takes Loss Again Microsoft announced their Q1 2010 fiscal earnings with a 25% increase in revenue, $16.20 billion for the quarter ended Sept. 30, […]
SMX Advanced 2010 Slide Video: So You Want To Test SEO?
So You Want To Test SEO? Presentations from SMX Advanced Seattle, June 2010 Trying to figure out that search algorithm, to decide which of those 200+ factors really make a difference? You might be tempted to do some experimenting — and you might end up making the wrong conclusions. Are you correcting for personalization? How […]