SearchCap: The Day In Search, March 23, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Topic: Cost per action
SearchCap: The Day In Search, March 20, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Google Launches Pay Per Action Ads
Google announced a limited U.S. only beta for a new service they are calling Pay Per Action ads. Google Pay Per Action will allow advertisers to create ads that cost only when a desired action is triggered. The advertiser sets the price per action; for example, an advertiser can decide to pay $5 per lead […]
Holiday 2006 Grudge Match: Google Checkout Versus Paypal
Google Steps More Boldly Into PayPal’s Territory by the New York Times shows how Google Checkout has really stepped things up this holiday season. The article covers how Google is giving merchants huge incentives to promote Google Checkout on their online stores. One merchant sent out a promotion to customers, telling them they get $10 […]