Google Ads unveils tCPA Insight Box for Demand Gen campaigns
Google Ads launches tCPA Insight Box for Demand Gen campaigns, offering advertisers a quick way to assess performance and optimize ad spend.
Topic: Cost per action
7 tips for conducting Google Ads audits
Keep your Google Ads account in top shape by auditing key areas like conversion tracking, impression share, match type performance and more.
How to use the new customer acquisition goal in Google Ads
Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup.
Google adds 6 new AI features for Performance Max
New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.
Microsoft is upgrading native campaigns to enhanced CPC
The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30.
Why the exact match keyword type in PPC is still relevant today
Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns.
Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs
Advertisers are raising concerns about Google's lack of transparency around PMax performance data
YouTube advertising: The ultimate guide
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions.
How to make PPC work for SMBs
Learn PPC strategies to help SMBs compete with larger companies through smart targeting, bidding, and optimization for maximum ROI.
How will Google’s Search Generative Experience impact PPC marketing?
From keyword research to ad copy creation to competitor research, here's how SGE could transform PPC marketing.
Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend
Discover the costliest PPC campaign mistakes from industry veteran Melissa Mackey and learn how to fix them for optimal results.
Google Ads rolls out Demand Gen to all customers globally
The new AI-powered tool, which was designed specifically for social platform advertisers, includes new features, inventory and insights.
Microsoft rolls out predictive targeting to all advertisers
Following a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.
Optimizing your Google Ads account: 10 advanced strategies
Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.
Your comprehensive guide to Performance Max campaigns
How to maximize your advertising across Google's networks.
Microsoft Ads broad match modifier keywords now serving ad broad match
No action is needed from advertisers at this point.
Leveraging TikTok’s ad content to get valuable insights on top-performing products
Browse the tool for inspiration or to compare against your own campaigns.
3 PPC marketing trends to keep a pulse on in 2023
Make sure to consider these key PPC trends as you build out your 2023 search marketing strategies.
How to set up a Google Ads account
Getting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.
Google rolls out Ads Editor v2.2 with optimized targeting, 11 other features
Google Ads Editor version 2.1 was released in July.
3 new Google Performance Max features to plan campaigns, customize assets, and measure results
Get a head start testing these new features, but be wary of Google's advice to make changes "a few days leading up to peak holiday periods."
A look inside TikTok’s new automated Smart Performance Campaigns
The new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value.
7 updates coming to Google Performance Max campaigns
Google is bringing new insights, recommendations and in-store goals to Performance Max. Here's everything advertisers need to know.
Microsoft Advertising extends RSA migration deadline by 60 days
The deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months.
Google shares deeper insight into audience signals in Performance Max campaigns
"Including them early in the campaign lifecycle can be useful to help jumpstart performance, but they will also continue to inform our systems over the campaign lifecycle," the company clarified.
Social Media Advertising Glossary
Do you know the difference between a CPA and a Cost Per Result? What about a sponsored post and a boosted post? Find out by using the below feature to search through our Social Media Advertising Glossary. The glossary is being updated all the time. If you think there is anything missing, please get in […]
New features out for Google Ads Editor version 1.8
Make sure to go through the list and determine which new features will best serve your accounts and clients when you use Google Ads Editor.
Google removes standalone Maximize conversions and Maximize conversion value strategies
The tCPA and tROAS options will be bundled in the next few weeks, but existing campaigns will continue to function as usual.
Smart bidding updates in Google Ads
When the ad engines change how automation works, an effective toolset can help advertisers minimize the impact.
Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April
Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of control.
Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results.
Google takes Local Services Ads to Europe
Searches for local services grew more than 25% YoY across European countries.
Google adds website links to ‘Call Ads’
The optional link relieves call-volume pressure and can result in 'fewer accidental calls and more qualified leads' says the company.
Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
It's not the right tool for addressing conversion rate volatility during this time. Here's why.
Desktop search is rising amid the work-from-home surge
Device usage is just one way consumer behavior is changing during the pandemic, says Microsoft Advertising.
How to tackle rising Facebook CPAs
Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor.
Ad Pricing Calculators
Whether you are working out your CPM, or your CPV on YouTube we’ve got a calculator for you. Most of these stats are readily available where you are running ads. However, sometimes it makes more sense to make calculations yourself. This is especially true if you are an advertising professional, and want to make sure […]
Facebook Cost Per Result Calculator
We have provided a useful Facebook Cost per result Calculator below. Use it to work out your cost per result on Facebook as well as derive the total results and spend you would need to get a specific Cost per result. Feel free to experiment with different scenarios in order to help you better understand this metric. […]
How Digital Stats Discrepancies Happen
What does Discrepancy mean? Discrepancy usually means an unexpected (or unexplainable) difference between two sets of information. Unfortunately, in digital marketing, a discrepancy is always to be expected between any two sets of analytics platforms. This is because, although they often use the same terminology to describe a stat (eg “Page View”) different analytics programs […]
Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying
In a flooded social landscape, Susan Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative.