Last updated November 2023 We have provided a helpful ROAS Calculator below to work out your Return On Ad Spend. ROAS, along with CPA and Conversion Rate, is a core metric for any online advertising campaign. Use our ROAS calculator to compare the results of different campaigns, creatives, or ad platforms. Alternately, experiment with it […]
Forecasts are calculated using historical campaign and auction data.
In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and paste campaigns.
Why reports alone don’t cut it anymore in the fast-paced world of automated PPC.
Google says the new attribution will better reflect the role of video in the customer journey.
Bidding and bid adjustments allow you to manage budgets and optimize PPC campaigns based on your targeting objectives. Here’s a closer look at how bidding and bid adjustments work in paid search campaigns. Ad group & keyword level bidding Smart bidding strategies get set and automated at the campaign level based on the bidding goal, […]
Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend.
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.
There were still many questions about how this sudden change will affect ad delivery and spending.
With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple ways to spot trouble early […]
What is a 320×50? The 320×50 ad unit is an IAB Mobile standard ad unit with the dimensions of 320 pixels wide by 50 pixels tall. This ad size is known as a Mobile Leaderboard or Smartphone Leaderboard. It is the big brother of the 300×50, which is known as a Mobile Banner. A 320×50 ad unit is most commonly […]
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers shouldn’t be viewed as being inherently good or evil. In this article, we look at […]
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
The newest Smart Bidding option aims to increase conversion volume and will spend a campaign's daily budget in pursuit of that goal.
The change could impact campaigns differently depending on campaign type.
Page feeds are designed to give advertisers more control over which URLs to associate with a DSA campaign.
Audience exclusions will be available in all markets.
Reporting feature makes it easier to monitor performance across multiple campaigns.
Track conversion, spend or CPA performance for a set of campaigns.
We have provided a useful CPI Calculator below to work out your CPI as well as derive the number of installs and cost you would need to get a specific CPI. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What Does CPI Mean? CPI stands for Cost Per Install and […]
We have provided a useful CPL Calculator below to work out your CPL as well as derive the number of leads and cost you would need to get a specific CPL. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What Does CPL Mean? CPL stands for Cost Per […]
We have provided a useful CPA Calculator below to work out your CPA. In addition, you can derive the number of acquisitions (and money) you need to hit a specific CPA. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What Does CPA Mean? CPA stands for […]
Ad pricing for website owners is a relatively simple proposition. There is a clear hierarchy in what is best for your site in theory, but in practice, it entirely depends on what else you have running on the site and the eCPM. But we’re getting ahead of ourselves… The hierarchy of ad pricing for website owners […]
Ad pricing for ad buyers is at the same time both very simple and very complicated. Out of the main three types of ad pricing models, two of them are very favourable to ad buyers, and the third has its charms too. The main three ad pricing models for ad buyers CPC campaigns are great […]
The CPI price is the amount paid per installation of an app on a mobile/cell phone. For example, if you booked a campaign to have your app installed 800 times at a CPI rate of $8 then each install would cost you $8 and in total, you would pay $6,400. CPI Definition CPI stands for […]
When should I be buying ads on a CPE basis? The simple answer is: when you don’t want your ads to be ignored. If your ads have a consistently low CTR and are converting poorly, then it could be time to start paying for users to pay attention to them. CPE campaigns can also be […]
When should I be selling ads on a CPE basis? The simple answer is: when you have spare space on your site and it’s a good advertiser. A CPE campaign is a confusing beast – on the one hand, you are being paid whenever a user has anything to do with an ad that seems […]
CPE stands for Cost Per Engagement. The CPE price is the price that gets paid when an ad is engaged with. An engagement can be anything from pausing or muting a video to submitting contact details. So depending on what the ad is about, these campaigns can pay either very poorly or very well. For […]
When should I be buying ads on a CPL basis? The simple answer is: when you want a list of potential customers. There are other ways to do lead generation, but there is nothing like an online ad campaign to give a cheap boost to lead generation campaign. There are many companies that focus on […]
When should I be selling ads on a CPL basis? The simple answer is: when you have space on your site. CPL ads are generally like a cheap variation of a CPA ad in that there is often no upper limit to the number of leads you can generate, and you don’t know how many impressions […]
The CPL price means that every time the advertiser gets a lead (a potential customer’s contact details), the CPL price is paid. For example, if you ran a CPL campaign paying $4 to gather a list of 1,000 people who were interested in buying a PlayStation, you would pay $4,000 dollars once you had 1,000 […]
The Cost Per Click price is the amount paid every time a user clicks on an ad. When booking a Cost Per Click campaign a certain amount of clicks are promised, the CPC is paid out for each click delivered. If you book 1,000 clicks for a €10 CPC for example, then you owe €10,000 if they […]
When should I be selling ads on a CPA basis? The simple answer is: when you have spare space on your site and it’s a good advertiser. A CPA deal is generally a great deal for the advertiser, but it can work out good for you too if you have space on your site you […]
When should I be buying ads on a CPA basis? The simple answer is: when you have the opportunity and the technology. Buying ads on a CPA basis seems like a no brainer: you only pay for ads when they make you money – what could be better! More so than even CPC campaigns, CPA ad […]
The CPA price is the amount that gets paid when an ad causes a sale (or an action). This means that a CPA advertising price can seem quite high compared to CPM or CPC. This is because conversions (sales) are quite rare comparatively. For example, you book an ad campaign on a website and agree […]
When should I be buying ads on a CPM basis? The simple answer is: when you have enough time to shop around. Buying ads on a CPM basis may seem like a bad idea for most ad buys, as it intuitively makes sense to only pay when someone clicks on your ad, or when someone […]
CPM is an ad pricing model used to buy advertising space, most commonly for display advertising or paid social. It is the amount an advertiser pays per 1,000 ad impressions. Typically for this ad pricing model, a specific amount of ad impressions is booked at a set CPM price (rather than working on a pay-as-you-go […]
Welcome to our Ad Pricing Guide where we explain everything you need to know about the different ways in which ads are priced. If you are new to advertising, you may expect that you pay for each ad individually, and maybe if you’ve done some research you may think that you actually only pay when […]
Welcome to The Online Advertising Guide. We provide tools, guides, and articles on everything to do with online advertising. Search, Social, Display (buying or selling), Analytics, Branding… what do you want to know about? [wpbsearch] Useful Tools Ad Calculators Never waste time trying to understand an equation again. Calculate, investigate, and speculate with our huge […]
It's often overlooked in favor of the new new thing, but contributor Mona Elesseily argues that overhauling ad creative can have an incredibly significant impact on your search campaign.