The future of search visibility: What 6 SEO leaders predict for 2026
AI search now handles discovery, decisioning, and transactions. Here’s what that means for SEO strategy in 2026.
Topic: Crystal Hefner
7 focus areas as AI transforms search and the customer journey in 2026
AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.
Why SEO and paid media need each other in the AI search era
AI Overviews are drying up top-funnel clicks. SEO and paid teams must align on buyer intent and bottom-funnel wins.
Crystal Carter on the LLM-SEO intersection, new SEO ideas, and reasoning models
SMX Advanced speaker Crystal Carter shares insights on SEO reinvention, deep search, and why relevance is the future of search.
AI and local search: The new rules of visibility and ROI in 2025
As AI reshapes search and customer journeys, learn how to optimize your local presence for visibility in 2025.
How to integrate GEO with SEO
Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.
Key SEO trends for 2024
This new year will be the most exciting and dynamic time to be in SEO.
Google Search testing “Mentioned in” search snippet
Google's expandable carousel search snippet feature informs searchers which other webpages mention a website.
How marketers can prepare for and respond to Google’s algorithm updates
Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.
Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook
Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.
Will Google change this title?; Thursday’s daily brief
Plus, tactics for content resilience in a dynamic search landscape.