Your marketing agent is working. Can you see what informs its recommendations?
Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.
Topic: Customer data platform
Your ad platforms may be reaching fewer customers than you think
As identity signals decline, match rate has become a critical metric for improving audience reach, advertising efficiency, and ROAS.
The future of performance marketing isn’t more vendors. It’s making your stack work harder.
As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth.
How to eliminate the skepticism tax in marketing data
Branded search can overstate marketing impact, revealing larger issues with attribution, AI outputs, and data confidence.
What are you optimizing for in paid search when keywords matter less?
Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and performance is measured.
The first-party data illusion
Marketers focus on first-party data promised control. But ownership didn’t solve identity accuracy, activity visibility or customer truth.
See how leaders bridge the engagement divide by watching ‘Engage with SAP Online’ on demand
Mark Ritson and leaders from BMW, Essity, and Sinch break down what’s driving change in customer engagement, and how brands can keep up. Watch on demand now.
Retargeting: How brands stay top of mind after you bounce
Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.
Turn real-time data into smarter customer journeys
This session will help you connect the dots between real-time data and real-world results.
5 underrated tools to boost your B2B PPC performance in 2025
These tools will help you track smarter, outsmart competitors, and make sense of multi-channel chaos in 2025.
2025 predictions for top B2B paid media channels
What's next in B2B advertising? Dive into Google's market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more.
5 PPC measurement initiatives to set yourself up for 2025 success
Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions.
The age of personalization: How to prepare when nobody’s prepared
Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.
Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online
The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand.
The path to personalization: A roadmap for marketers
There's a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?
Cut through inbox clutter with personalized, high-impact email
As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.
How to boost your marketing revenue with personalization, connectivity and data
Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences.
How to adapt your marketing for the new era of data analytics
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
Tracking in 2024: Where we are and how to prep
Learn the technical and marketing implications of the end of third-party cookies, and a four-part plan to get ready for the shift.
What does ‘Real-Time Marketing’ really mean?
Real-time does not have to mean right now. It’s delivering the information when the end user needs it.
4 ways new Data Cloud features help you personalize ads
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
A CDP is a powerful tool — Here’s how to make it work for you
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
Turn data into meaningful customer moments
Unify customer data into a single view to drive true personalization without relying on third-party tracking.
Improve your return on ad spend with first-party data
Learn how to optimize advertising performance with privacy-safe, real-time event forwarding.
7 key 2024 search trends to watch and 3 top priorities
Stay ahead in these changing times. These transformative changes will likely have the biggest impacts in 2024.
Campaign management software: Everything you need to know
Streamlining the management of campaigns saves time and increases agility, but it's unlikely any one solution will fit all your needs.
How to build a CDP use case
Crawl, Walk, Run: The Iterative Approach for A CDP Use Case
Google Ads rolls out new tool for centralized access to all first-party data
Google Ads Data Manager is initially launching in Google Ads to make it easier to use enhanced conversions and customer match
Microsoft credit card ads are now available globally, plus 11 other new product updates
Microsoft's 12 new products and updates for November, plus the launch of their Netflix ads partnership.
Unify customer data across multiple brands and systems
Learn how The Comoto Family of Brands unlocked its marketing potential with first-party data.
Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates
The new updates were announced today on Microsoft's blog and will be rolled out over the coming weeks across the USA and other markets.
Research: Latest digital marketing trends to better connect with customers
Discover the new ways marketers are delivering exceptional experiences.
You still don’t have marketing security?
How fighting bots and fake users became the modern marketer's top priority.
So you think you’re a martech genius?
Take our quick 10-question quiz to find out!
2022’s trends in digital marketing
Find out how marketers are trying to deliver exceptional experiences
CRM data is messy, but it can clean itself up
Different strategies for data hygiene
Big data gives way to more flexibility
More data is only half the battle as marketers recognize the importance of usability at scale.
How Dennis Publishing made first-party data core to its business transformation
Chief product & data officer explains how the company is unlocking the power of first-party data to drive growth across the business.
Making first-party data your first priority moving forward
The demise of third-party cookies brings the opportunity to close the gap in consumer insights.
ABM tech is on fire, but don’t get burned
Bring together your demand strategies into a coordinated motion with a buyer-driven, omnichannel Precision Demand Marketing approach.