SearchCap: The Day In Search, July 23, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Gets Lowest Score Ever In Customer Satisfaction Survey
  There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late last night, they indicate the lowest levels of consumer satisfaction with search engines (and portals) since 2003. The satisfaction scores for social sites are worse. According to the survey, which ranks sites on […]
• Google News Showing Old Stories As New: A Google Bug Or Publisher Hack?
  Last week, I reported on the Search Engine Roundtable, a huge array of complaints from Google News publishers and searchers that some news outlets are showing old stories in Google News, but they are appearing as breaking new stories. The example I gave was a story from USA Today showing as being 14 minutes old […]
• To Build Better Links, Stop Focusing On The Bad Ones
  Over the past year, I confess that I’ve spent way more time digging into bad links than good links. I’ve conducted audits with the specific goal of finding problems — not finding links to emulate or identifying awesome links that the client should go to great lengths to keep. I’ve written more about problem links […]
• Budget Flexibility: Accounting For Regional Differences In AdWords
  Recently, I’ve been seeing a lot of odd spending patterns in client accounts, especially when it comes to international Google AdWords campaigns. No, I’m not referring to mobile or enhanced campaigns — I’m talking about to a failure to account for regional differences in how online consumers search and convert. How you approach the issue […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Foursquare Launches Self-Serve Promoted Listings For Small Businesses
• New App Brings Google Analytics To Google Glass
• Twitter TV Ad Targeting Now Live To National Television Advertisers In U.S.
• Report: iPad Traffic Share Reaches New High
• LinkedIn Rolls-Out Sponsored Updates Ad Program To All Companies
• Publish With Passion: Let Your Content Find An Audience
• LinkedIn Page Admins Can Now Act Like A Brand: Update Allows For Comments & Status Likes From Pages
• What It Takes To Sell Luxury Online: 5 Questions With Smart Furniture CEO T.J. Gentle
• Oreo, Starbucks Among Brands That Jump On The #RoyalBaby Birth Announcement

Search News From Around The Web:

Industry

• Adobe Systems Completes $600M Acquisition Of Conversational Marketing Startup Neolane, TechCrunch
• Announcing Wolfram Community, Wolfram|Alpha Blog

Local & Maps

• Google’s Local Carousel: A New Form of Discovery Marketing, Covario
• On top of Mt. Fuji with the Street View Trekker, Google LatLong
• Searching Nearby In The New Google Maps, Search Engine Roundtable

Link Building

• Actionable SEO- Site Explorer, Anchor Text Tab, Majestic SEO Blog
• Deep Dive Into TVRage.com’s Penguin 2.0 Penalty, linkresearchtools.com
• Post Penguin & Panda Recovery Tips for eCommerce Sites, Vertical Measures
• Should You Redirect Google Penalize Sites To Non-Penalized Sites, Search Engine Roundtable

Searching

• Kingly Names, Growth Curves, and Other Royal Birth Data, Wolfram|Alpha Blog

SEO

• Why Today’s Businesses Won’t Survive Without SEO, Performancing.com
• 3 SEO Tips for Your Mobile Site Right Now: Good, Bad and Mobile SEO, BruceClay.com
• 5 SEO Measurement Mistakes, Luna Metrics
• Cartoon Images In Google’s Authorship Rich Snippets, Search Engine Roundtable
• Free Raven tools and resources, raventools.com
• Local SEO Gets a Huge Bump – How to Optimize for Google’s Local Carousel, Rio Local Search
• On SEO & guest blogging: A smart talk with Ann Smarty, seocopywriting.com
• Print Advertising Dollars vs. SEO Dollars, samuelpizzo.com
• SEO is not dead, it just got a sibling, Martin MacDonald
• The Google News Standout Tag: Does it Work?, Adam Sherk
• The Ultimate Tactical 10-Step Guide for In-House SEO Professionals, Search Engine Journal
• YouTube SEO 101: How to Get More Search Engine Traffic From Videos, Search Engine Guide

SEM / Paid Search

• Black Hat PPC: Why It’s Not Worth It, WordStream
• Black Hat PPC: Why It’s Not Worth It, WordStream
• Google AdWords Quality Score Lesser Known Facts, Search Engine Roundtable
• Pay Per Click for Content Marketing – PPC Chat Streamcap, ppcchat.co
• Why Negative Keywords are an Absolute Necessity in Your PLA Campaign, Search Engine Watch

Search Marketing

• 5 Annoying International Search Assumptions, State of Search
• An Open Letter to Webmasters and Clients: Think Beyond Links, Build Compelling Sites with Rich UI and UX, E2M Solutions Blog