SearchCap: The Day In Search, December 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Nokia Partners With Xyo To Power “Replacement App” Search For Windows Phones
One of the persistent criticisms of Windows tablets and Windows Phones is that they just don’t have the app selection of Android or iOS. Microsoft says however that Windows Phones currently have access to 120,000 apps. Nokia adds,”Of the top 50 apps available for iPhone and Android, 46 of them are available” on the Windows […]
- How To Take Control Over PLAs & Product Search
While there is no shortage of literature on managing product-level keywords and product listing ads (PLAs), it seems that lots of advertisers still struggle with creating the initial structure and its subsequent maintenance over time. If you are an online retailer and your business is significantly dependent on product level keywords and ads, you might […]
- 5 SEO Audit Considerations For Publishers & News Sites
SEO site audits should all be at least a bit unique. Everyone has their own process for pricing and conducting SEO audits, but one of the important things to keep in mind is the different needs of different types of sites. The core issues and focuses in auditing a twenty page B2B lead gen site […]
- The Mysterious Relationship Between Bing Business Portal And Nokia Prime Place
People have strongly criticized Google for confusing local marketers by having two places to update and enhance local business information (Google Places, Google+ Local Pages). But there’s also something confusing about what Microsoft appears to be doing in local listings management. The company appeared to be trying to establish the Bing Business Portal as the definitive place […]
- Google Updates OneBox Results Design To Match Mobile Interface
Google announced they have updated their OneBox results, also known as quick answer results, to match the mobile and tablet designs they released back in August. The new results are cleaner, take up more space, but also are more interactive. For example, here is the stock quote for GOOG and the chart on the search […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google Launches Its Answer To Facebook Groups: Google+ Communities
- Report: Plaintiff Willing To Settle Mexican Lawsuit Against Yahoo
- Taking Advantage Of Facebook Placements
- Google+ Hits 135 Million “In Stream” Users: The Growth Chart & Behind The Numbers
- Want My App? Then Scan It. Using QR Codes To Market Your App
- Live Blog: Twitter’s Del Harvey At SMX Social Media Marketing
- Forget “Subscribe,” Facebook Is Soon To Be About The ‘Follow”
Search News From Around The Web:
Applications & Portal Features
- 5,000 new stock images in Google Drive, thanks to you, Google Drive Blog
- No more blind refreshes: Techmeme now alerts you to new headlines, Techmeme News
Business Issues
Local Search & Maps
- Building a better map of Europe, Official Google Blog
- Explore digital archives of buildings in Japan affected by the 2011 tsunami, Google LatLong
Link Building
SEM Industry
- Spain & Search Marketing: The 2nd Edition, State of Search
- WebmasterWorld Offline: Thursday Morning, Search Engine Roundtable
SEO & SEM
- Breaking: Google Merchant Center Now In Adwords, CPC Strategy
- 12 Most Important Local Search Blog Posts of 2012, catalystemarketing.com
- 7 Small Business SEO Tips, Search Engine Watch
- Getting Creative with SERs, On-Page Content, and Consumer Satisfaction, anthonypensabene.com
- Google’s Four Minute Video On Verifying Your Site With HTML Meta Tag, Search Engine Roundtable
- How an AdWords expert uses Google Analytics data, Inside AdWords
- How Has SEO Work Changed Since Google’s Panda Algorithm?, SEO Theory
- SEO Audits & the Web Developer Plugin: 12 Helpful Features for the Technical SEO, Search Engine Watch
- So, You Want to Know About Foreign Language SEO? Mozinar Q&A, SEOmoz
- The SEO Value of a Google+ Profile [INFOGRAPHIC], Search Engine People
- Together, TV and Tablets Drive Brand Searches, eMarketer
- Upgrading AdWords campaigns to Flexible reach, Google Ads Developer Blog
Video, Music & Image Search
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