Personalize your marketing without compromising privacy
Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach.
Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach.
And, we say goodbye to Twitter’s Fleets and Google Posts for knowledge panels.
Initiative faces the challenge of gaining publisher and consumer adoption.
If enacted, the law would require sites to honor user tracking preferences.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After buying Yahoo for nearly $5 billion, Verizon is now in the search businessJul 25, 2016 by Greg Sterling With the acquisition, Verizon now has advertising deals with both Google and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is your HTTPS setup causing SEO issues?Jul 22, 2016 by Tony Edward Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced […]
In addition to being the default Adblock browser, the privacy search engine says it will sign the "Acceptable Ads Manifesto."
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Consider Interstitials When Mobile-Friendly-ing Your Site For Google Columnist Mark Munroe explores an element of mobile SEO that may not have occurred to some webmasters. Everything You Need To Know About […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: It’s Unlikely That We’ll Take Search Share Away From Google Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Webmaster Roadshow 2014 Takes Search Experts On 4-City Tour This Summer Bing announced today it will be hosting the Bing Webmaster Roadshow 2014 starting next month, with stops in four […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Not Just Parking: Google Now With Offline Cards, Indoor Maps, Shopping Reminders Earlier today Barry Schwartz wrote that the updated Google Search App for Android will now help you locate your […]
Yahoo yesterday announced that it will no longer adhere to Do Not Track browser signals, further compromising the effectiveness of the setting in the online ecosystem. “As of today, web browser Do Not Track settings will no longer be enabled on Yahoo. As the first major tech company to implement Do Not Track, we’ve been […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Rolling Out Indoor Maps (via Nokia) Yahoo has started to integrate indoor maps into its newly upgraded mapping product. Even though Yahoo CEO Marissa Mayer didn’t want to go head […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Settles With France: No ‘Link Tax,’ But €60 Million Media Fund Google has avoided getting hit with a “link tax” in France by agreeing to create a €60 million “Digital […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: VP Debate Spurs Searches Like “Shirtless” (Ryan), “Laughing” (Biden) & Other “Malarkey” There’s a kind of Pavlovian response that happens with major national events in the U.S. (and probably elsewhere): internet […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tracking Changes To Google’s 50 Webmaster Guidelines Pages Shaun Anderson created a tool to keep track of changes made to 50 of the top Google webmaster guidelines. The tool shows you […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Search API Now On Paid Platform About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing […]
Susan Wojcicki, Google’s SVP of Advertising, spoke at our recent SMX West search marketing conference in a keynote conversation with Search Engine Land’s Danny Sullivan and Chris Sherman. The conversation covered many different topics — not just the advertising side of Google where Susan is most heavily involved — from privacy issues to mobile marketing […]
With several governments and regulatory bodies around the world saying that Google’s new privacy policy may violate their domestic rules (Europe, Japan), it goes into effect today. Advocacy group EPIC has been trying to block it saying that the consolidated privacy policy violates Google’s earlier settlement with the FTC in the Buzz case/investigation. However that […]
Danny Sullivan, Chris Sherman and Google SVP of Advertising Susan Wojcicki are now seated for her on-stage keynote interview this morning at SMX West. It’s a capacity crowd as Chris Sherman introduces Wojcicki as “one of the 50 most influential business executives” (Forbes). He also characterizes her as someone “you may not have heard of at […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is SEO Killing America? Last week at the Tools of Change conference, Clay Johnson, author of the new book The Information Diet gave a keynote talk titled “Is SEO Killing America“. […]
Discussion: Will Retargeting & Remarketing Become Too Creepy? Presentations from SMX East – NYC, NY, September 2011 Retargeting allows marketers to more precisely craft, optimize and fine-tune search marketing campaigns by observing user behavior and serving ads that closely match intent. But there’s a growing backlash from privacy advocates to severely limit or even ban […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Demand Media: Panda’s Impact On eHow.com “Significantly Overstated” Demand Media says recent reports have “significant overstated” the impact of Google’s Panda update on eHow.com, its flagship website. In a brief statement […]
Do Not Track & Search Marketing Presentations from SMX West, March 2011 These days, we rely heavily on tracking and analytics to craft, optimize and fine-tune our search marketing campaigns. But there’s a growing backlash from privacy advocates to severely limit or even ban common forms of tracking. The US FTC is advocating a “do […]
As you read earlier the US Federal Trade Commission concluded its investigation of Google over the company’s supposedly “deceptive privacy practices in Google’s rollout of its Buzz social network.” My view after talking to people at Google following the Buzz launch is that Google was not intentionally seeking to deceive users. Rather it was overzealous […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tries to Reassure Brand Owners With New Anti-Counterfeiting Measures Counterfeiters seem to love Google AdWords — the company shut down 50,000 AdWords accounts selling counterfeit goods in the last six […]
SMX West 2011 just ended about 30 minutes ago and we covered day one and day two of the coverage of the event. Below is one large collection of coverage for all three days. Day One: “Content Farms” Or The Smartest SEOs In the World? – SMX West 2011 Live Coverage, Search Engine Roundtable Best […]
The SMX West conference is underway and day one is now over. SMX West is taking place in San Jose, California at the San Jose Convention Center. Below you will find links to the “live blog” coverage of the event that I found throughout the day. “Content Farms” Or The Smartest SEOs In the World? […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Upstart DuckDuckGo Challenges Google With Strong Privacy, Cool Tools & Quackpot Name Here at Search Engine Land we regularly hear from people who have created “radical,” innovative,” “next generation” search technology, […]
Yesterday, Google and Firefox announced new tools to block behavioral targeting across the web. Behavioral targeting are a form of ads that use your online behavior to target specific ads to you, as you browse the web. Google calls these interest based advertising but most of the web calls them behavioral targeting. Google released a […]
Interested in speaking at SMX West, in San Jose on March 8-10? We’re finalizing the speaking roster this week, and have a few sessions where we’re still considering speaking pitches: Building Buzz On Facebook: Getting Liked & Shared Do Bad Merchant Reviews Now Count Against You In Google? Do Not Track & Search Marketing In-House […]
DuckDuckGo, a small search engine that’s largely flown under the public radar, has started the new year by taking a public shot at Google on the issue of search privacy. The company has launched DontTrack.us, an illustrated guide showing how Google tracks its users … and how DuckDuckGo doesn’t. The site: shows how a search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Yahoo Closing Buzz, Traffic APIs – Maybe Delicious & AltaVista News is traveling fast about a leaked slide from a Yahoo “all hands” meeting earlier this week that listed several […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Improves Copyright Protection Anyone who has found that their content has been stolen (or scraped) online faces the decision of either letting it go (and using best practices that help […]
Much of the attention and online discussion around the US Federal Trade Commission’s (FTC’s) just-released privacy report focuses on the concept of a “Do Not Track” mechanism, similar to the “Do Not Call” list now in place. The recommendation is that any such capability operate at the browser level and communicate to publishers and their […]
Paid search focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 11-12, 2013 – Seattle, WA Slides & Speaker Audio: Big Data + Big Math = Exponential Search Performance Seems every industry is […]
Privacy has re-emerged as one of the most pressing and complex issues for everyone online, including search engines, after a sustained period of relative calm. However, the rise of behavioral targeting, domestic spying/wiretapping by the Bush administration, attempts by states to regulate privacy, and more aggressive moves by Europeans to protect consumers have created conflicting […]