SearchCap: The Day In Search, March 6, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Yahoo Rolling Out Indoor Maps (via Nokia)
  Yahoo has started to integrate indoor maps into its newly upgraded mapping product. Even though Yahoo CEO Marissa Mayer didn’t want to go head to head with Google in “local” (read: maps), Yahoo has been improving its mapping and local search user experiences of late. The inclusion of venue maps comes courtesy of Nokia’s Here […]
• If Online Ad Targeting Works, Does More Targeting Work Better?
  A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the argument is laid out in a blog post: Why Google – Not Facebook – Will Build The Database Of Affinity. The author, […]
• As Google Upgrades Google Maps Business Listings, Conflicts Happen Including Duplicate Listing Issues
  Google has been automatically upgrading Google Place listings from the old system to the new Google Places dashboard. With this upgrade, there may be conflicts that prevents the upgrade from completing. The latest conflict is that there are duplicate listing issues and Google needs you to step in, fix the issue and then complete the […]
• Last Call – SMX West Starts Next Tuesday in San Jose; All Access Conference and Free Expo+ Passes Still Available
  Time is running out! Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest in attending SMX West and you’ll […]
• Live @ SMX West: Meet The Search Engines
  Both Google and Bing are generous when it comes to offering advice to SEOs and search marketers. Google’s Webmaster Tools section offers tons of helpful information, such as how to create Google-friendly sites, how to utilize Rich snippets (microdata, microformats, and RDFa) – even a Webmaster Academy. Microsoft also offers a plethora of great advice […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• What’s Old Is New: Jonah Peretti’s BuzzFeed Memo On Building A New Media Empire In 7 Takeaways
• Apple Targets Brand Sensibilities: Will Debut Full-Screen, In-App Video Ads
• Study: 60 Percent Of Adults Switch Screens During The Day
• Survey: 87 Percent Want “Do Not Track” To Elude Marketers
• 4 Elemental Problems With Low Converting Web Pages
• #SXSW Preview: Marketing Land Heads To Austin
• It’s Omni-Channel, Stupid! Don’t Adopt Mobile-Focused Marketing
• 200,000+ Generic TLDs Have Been Officially Registered
• Last Call – SMX West Starts Next Tuesday In San Jose; All Access Conference & Free Expo+ Passes Still Available

Search News From Around The Web:

Local & Maps

• Aloha from Google Street View, Google LatLong

Searching

• Facebook’s Graph Search: one year on, The Guardian
• Searchlet Adds New Features, Including Image And Streaming Music Searches, TechCrunch

SEO

• How We Would Fix Dundee.com’s Traffic Drop: A Panda Audit, Hit Reach
• The Best and Worst Thing to Ever Happen to SEO, Wired
• What To Do When The Sh*t Hits The SEO Fan, internetmarketingninjas.com

SEM / Paid Search

• Announcing v201402 of AdWords API, Google Ads Developer Blog
• Bad Ads, Worse Ads, and Very, Very Bad Ads: The Worst of PPC, WordStream
• Google PLAs: Paid Search or Comparison Shopping Engine?, RKG Blog

Search Marketing

• Beyond Google: The Fragmented World Of Mobile Search Marketing, MediaPost