When to use branded and competitor keywords in PPC
Explore the benefits, drawbacks and best practices around using branded and competitor keywords in your PPC campaigns.
Topic: Domino's
The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday’s daily brief
And, new business openings remain strong in Q2, but the pandemic is far from over.
Is your website at risk for an ADA accessibility lawsuit?
It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses.
Bullish forecast predicts 31 million Americans will ‘shop’ on their smart speakers in 2019
In this case, "shopping" doesn't include purchasing; however, digital goods and product re-ordering are also poised for growth.
Google Assistant takes center stage at I/O, search takes a back seat
Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements.
Search takes to the cloud as users engage with new actions
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.
Google says 20 percent of mobile queries are voice searches
Voice search growing as virtual assistant market heats up.
SearchCap: Bing Counts Yahoo Clicks, Personal Ads & SEO Contracts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Launches Yahoo Click Volume Numbers, To Be Updated Weekly In response to transitions under the renegotiated search deal, Bing Ads will release weekly updates on the percentage of Yahoo […]
SearchCap: Google Right To Be Forgotten, YouTube Searches & Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Give Yourself A Grade In AdWords Columnist Frederick Vallaeys shares his favorite tools and methods for evaluating your AdWords performance. Right-To-Be-Forgotten One Year Later: 70 Percent Of Requests Refused The most […]
Understanding & Leveraging Search By Voice: Up Close @SMX
Columnist Rachel Lindteigen recaps a presentation on voice search and opportunities for marketers, in coverage of the SMX West conference.
SearchCap: King Of The United States, Break Up Google Conflict & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Legislator Calling For Google Breakup Has Serious Conflict Of Interest The German member of the European Parliament behind the call to break up Google, Andreas Schwab, has a conflict of […]
SearchCap: Bing’s 5th Birthday, Connect Google+ Pages & China’s Censorship
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Connect Your Google+ Business Page To Your Google Maps Listing Google has now enabled those with Google+ business pages to connect their page to their local business listing on Google […]
Brands & News Sites Among Winners From Google’s Freshness Algo Update, Report Says
Major brands and a variety of news sites — from established outlets to internet-only gossip sites — are among the winners from Google’s recent algorithm update that aimed to reward fresh and more recent content.
Yahoo’s Year In Review 2010 Of Top Searches: My, How Much You’ve Grown
Sound the vuvuzelas! In what surely will take top honors for the list(s) to end all lists this year, Yahoo! has unveiled its annual Year in Review for 2010, featuring at least 25 categories of Top 10 most searched for topics. This year’s special searches cover everything from the usual celebrities and gossip headlines, to […]
The “Anyone Know” Search: How Twitter Is Good For More Than Brand Monitoring
Many marketers understand Twitter search is a powerful way to monitor brand mentions and reach out to customers. But I think few realize what a powerful platform it provides to reach out on non-branded generic mentions. To better illustrate this, let me introduce the “Anyone Know” Twitter search. Actually, I’ll explain “Anyone Know” toward the […]
SearchCap: The Day In Search, August 4, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Enhances Flickr Search Just when you think Yahoo is out of the search game, they strut their stuff with an improved Flickr search. Flickr, the popular image service, has revamped […]
Yelp Allows Business Owners To Talk Back On Site
Yelp has partly been successful because it was so focused on the consumer. Other competing local sites, such as Cox’s Kudzu or most of the internet yellow pages sites, among others, have for a long time tried to strike more balance between businesses and consumers. For example, they have allowed business owners to respond or […]
Searching For Small Businesses, Coming Up Frustrated
Having written about search for years, it’s often easy for me to mistakenly assume that everyone gets it. Search is where the customers are. Surely every business owner, large or small, understands by now the importance of appearing before these customers in search. Surely. But as I’ve looked for local businesses to help with my […]
Local Mobile Search Provider 1-800-Free411 Touts Patent Against Rivals
USAToday writes about a recently awarded patent obtained by Jingle Networks, which operates the 1-800-Free411 ad-supported directory assistance service. After conducting several searches at the USPTO and elsewhere I was unable to find a copy of the patent itself. However, according to the article: Jingle’s patent, which it bought from inventor Scott Wolmuth, is for […]