PPC salaries are splitting: Which side are you on?
Mid-career PPC roles are under pressure as top earners pull away. New salary data shows what’s driving the divide.
Topic: Duane Brown
Google Ads tests A/B experiments for Shopping ad product data
Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.
Amazon pulls out of Google Shopping ads
Amazon’s disappearance from Google Shopping is reshaping ad dynamics. Will competitors capture cheaper clicks and greater visibility?
PPC landing pages: How to craft a winning post-click experience
Ads get you traffic, but landing pages get you customers. Stand out from competitors by mastering the often-overlooked post-click experience.
7 important YouTube Ads lessons you need to learn
Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.
PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make
Advertisers can use this report to negotiate leverage when discussing compensation for a new position or pursuing a pay increase with current employers.
This day in search marketing history: January 25
Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
How to avoid 7 mistakes that tank retail Performance Max campaigns
Learn how you can avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns.
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
This day in search marketing history: January 3
Why Google penalized Google Chrome, plus: DuckDuckGo launches Donttrack.us, Google challengers, Google newspaper ads and more.
Performance Max optimization: How to improve your performance
While there aren't many levers to manually optimize campaigns, your job is to guide the machines. Here's a breakdown of what to do.
How and why marketers are revisiting PPC campaign organization
Learn how to organize your campaigns for maximum performance and deliverability from four PPC experts.
PPC salaries: How much in-house and agency search marketers make in 2022
This data will help give you some bargaining power, whether you're negotiating salary for a new role or seeking a raise from your employer.
Phone calls critical for business during the pandemic; Tuesday’s daily brief
Plus, we're introducing research Tuesdays
Google set to deprecate Showcase Shopping ads on April 1
Previous Showcase Shopping ad layouts will be included in Product Shopping ad groups.
Take a peek into PPC routines during Cyber Five week
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
How to use Google’s new price competitiveness report in Merchant Center
See how your product pricing compares to your Google Shopping competitors.
Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns
Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last year.
Make 2020 the year for e-commerce to get better with the mobile experience
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.
‘Burnout is real’: Why successful agencies prioritize time management skills
And the questions clients should be asking prospective agencies.
SMX Overtime: When to use automation to improve account performance
PPC expert Duane Brown answers questions from SMX Advanced about what works, and what doesn't, in smart shopping campaigns, automated bidding and third-party automation tools.
SearchCap: Google updates, SEO education & A/B testing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mueller previews Google image search changes, old Search Console sunsetting at NYC meetup.Jan 25, 2019 by Barry Schwartz Here are the highlights from a Google webmaster event that happened in the […]
The AdWords 2x budget change: How’s it going?
Search marketers weigh in on their experiences since the change took effect in October.