Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: BrightLocal’s Local SEO Industry Survey Now Open Local SEOs are being invited to take the Local SEO Industry Survey 2013, which is being organized again this year by the local SEO […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With $14 Million More Q&A Site ChaCha Soldiers On Q&A is a great idea that really hasn’t worked. Although Yahoo Answers and a few others are still around — and Ask […]
Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We’ve got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company’s or client’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4 Google Product Listing Ads generated 28% of Google non-brand clicks in Q4 according to RKG’s latest Digital Marketing Report released […]
For years, Google’s webmaster guidelines have noted that attempts to manipulate Google’s algorithms with artificial external link profiles (paid links, link schemes and the like) are violations and that Google may take action (by removing the site from the index or lowering its ranking). This year, Google starting alerting site owners with “unnatural links”, recommending […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ties Yellow Pages Sites For Most Accurate Local Data In April I wrote about a local data accuracy study preformed by a company called Implied Intelligence. The company offers data […]
Today at SMX Advanced, Bing has launched a revamped version of their webmaster tools product, with a new user interface and improved features. Much of the changes are just sprucing up existing data (showing better summaries/dashboards and the like), but of particular interest to some is the new Link Explorer, which is a partial replacement […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Ads Related To…” Text Officially Rolls Out On AdWords’ Top Ad Block We’ve seen “Ads related to…” followed by the search query before, but now it’s at the top of the […]
Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Search blog named Penguins & Pandas Poetry. The post is about Google’s latest Penguin update and how SEOs and webmasters need to be better prepared for such updates. The basic advice is simple, SEOs and webmasters need to do one […]
Last week, the Bing Webmaster blog published a post about how Bing handles rel=”next” and rel=”prev” attributes. On the surface, it seemed as though Bing was announcing that it now supported these tags in the same way Google does. Last September, Google announced support of the rel=”prev” and rel=”next” attributes to designate paginated content, which enables […]
Microsoft has confirmed that they do discover and index URLs that they find through users surfing the Internet with the Bing Toolbar installed. This can be a concern for those who know certain URLs are only accessible if the individual knows about it and navigates to the URL with the Bing Toolbar installed. For example, […]
I have to say, given that this is a competitive industry, and that while we’re sharing best practices on optimization we’re also competing with each other in search results, it doesn’t make me feel that bad to see the rest of the industry seems to embrace a one URL strategy, in spite of my argument […]
Making Data From Google Webmaster Central & Bing Webmaster Tools Actionable Presentations from SMX East – NYC, NY, September 2011 The search engines make more and more data available all of the time, but how can you determine priority and impact to use that information to influence your overall marketing and technical development roadmap. What […]
Ask The Search Engines Presentations from SMX East – NYC, NY, September 2011 In this session, you can ask questions and get direct answers from engineers from Google, Bing and Blekko about crawling, indexing, ranking and other organic search issues. [flv:https://searchengineland.com/video_assets/east11/ppt/570.flv 364 264] Moderator: Danny Sullivan, Search Engine Land Speakers: Duane Forrester, BingTiffany Oberoi, GoogleRich […]
What started out as a friendly rivalry between Bing’s Duane Forester and Google’s Matt Cutts resulted in $17,000 for the Movember, a moustache campaign to raise awareness and funds for cancer research, specifically prostate cancer. Mike Halvorsen set up the competition while at SMX Advanced. There were 83 participants in the Search For The Cure […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Algorithm Change For Freshness To Impact 35% Of Searches; Twitter Firehose Remains Off Google announced they are rolling out a new search algorithm change that helps make the search […]
Duane Forrester announced on the Bing Search blog a major upgrade to Bing Webmaster Tools. He said this is their biggest update since the Honey Badger update from June. The key updates and changes include: Expanded Crawl Details: This includes showing inbound links for any URL including 300, 400 & 500 codes. Plus URLs listed […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Its Rel=Author Display, Promotes Google+ In Search Results Google has rolled out a few changes to how it shows results that use the rel=author markup. Some of these are […]
Mike Halvorsen has set up a special competition this November to help raise money for Prostate Cancer Foundation and Livestrong. The competition is on growing a mustache and both Google’s Matt Cutts and Bing’s Duane Forrester are participating. Duane blogged about it on the Bing Search Blog saying, “Schema, Sitemaps and ‘staches: What do they […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Growing Need For SEO In Political Campaigns It’s going to be a while before we see a political campaign that’s “less digital” than the last one. Budgets keep getting bigger, […]
I was happy. I was joyful. I thought the meta keywords tag had finally died last year. But Bing recently said that it does use it. After some back-and-forth, I can confirm further that it does, but as a signal for finding spammers, not for improving rank. Meta Keywords Tag 101 If you want the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare: More Than Fun & Games, A Potent Local Search Tool About a year ago, I was feeling Foursquare fatigue. Why on earth was I checking in? The badges were harder […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Hits 100 Million ‘Active’ Users Started just 5 years ago, Twitter announced today at the “State of the Union” that they have officially reached their 100 millionth ‘active’ user. Of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Product Extension Ads Now Available For Mobile This morning Google announced two new ad formats or mobile — or rather the extension of two PC ad types to smartphones — […]
An amazing amount of great information came out of SMX West this week. Below is a summary of some of what I found to be the most actionable and useful. Google’s Own Words About the Farmer/Panda Update Google’s Matt Cutts said that while the change isn’t 100% perfect, searcher feedback has been overwhelmingly positive. He […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Hotpot Places A Bet On Las Vegas Google’s on-the-streets promotional blitz for its Hotpot ratings and recommendations service has landed a new home: Las Vegas. The company has just announced […]
On Thursday, Google announced a major change to its search algorithm, designed to weed out shallow and low-quality content from its top search results. Content farms were seen by many as the target. Were they hit? Who was hit? Some figures are coming out.
In January, Google promised that it would take action against content farms that were gaining top listings with “shallow” or “low-quality” content. Now the company is delivering, announcing a change to its ranking algorithm designed take out such material. New Change Impacts 12% Of US Results The new algorithm — Google’s “recipe” for how to […]
Paul O’Brien is an old-hand at the online marketing game, having honed his skills with brands such as Yahoo and Hewlett-Packard. I recently had an opportunity to chat with Paul, and it’s always impressive to meet well-rounded, knowledgeable thought leaders like him. If you think you have heard Paul’s name before, it could be because […]
This month in our continuing series of interviews of inhouse SEMs, we speak with Kieran Hawe. Kieran practices our art as the Director, SEO / Search – Global Digital Media for MTV Networks, based in New York. He’s taken the time to offer up advice for readers not just on SEO and career aspirations, but […]
This month for our in house SEO interview series, we sat down to chat with Bill Scully, Director of eMarketing with Siemens Water Group. Bill’s varied back ground and hands-on history has enabled him to showcase clear successes for his company, which has translated to a solid career path for himself. Beyond that, Bill is […]
As a continuation of our series of interviews with in-house search engine marketers, this month we’ve engaged Marshall Simmonds. He heads up the search-related efforts at About.com and the New York Times. Marshall has a deep history working in this industry, and we wanted to ask him a few things, such as what his biggest […]
Rob Crigler is the Director of Interactive Marketing for Orkin (NYSE: ROL), overseeing online media, DRTV, web dev, Internet yellow pages, SEO, and SEM. Rob has over 20 years of marketing experience, and he has been working in the interactive space for so long that he can actually remember days of the Internet long before […]
When you first started your in-house SEO program, it was likely a tough sell. You had to convince executives to green-light your idea, which many probably didn’t understand the first time around. They wanted projected ROI, and you tried to explain the difficulty of predicting that. Your boss wanted things rolled up to a higher […]
When you hear the phrase “in-house SEO expert” or “in-house SEO,” certain things immediately flash to mind. There’s the glamour bits built around the perceptions fostered from hearing of six-figure salaries, or direct involvement in big projects and depth of contact many in-house search marketers seem to have within the executive workings of their companies. […]
SEMPO has announced the 2008 Board of Directors that will take office on March 12, 2008. The board of directors includes:
You’ve been tasked with building an in-house search marketing team, and now you’re wondering where to start. It’s a daunting task, to be sure. Do you start by rousting the programmers to get the content management system (CMS) into shape? Do you grab a credit card and start up a paid search campaign? Do you […]
So, you’ve decided that a career in search marketing IS for you. Sure, your friends, parents, and significant other have no idea what you’re talking about when you describe the profession, but there’s money to be made, and you want your share! But, where to begin? Wanting the job is one thing. Being qualified for […]
In-house search marketers are doing quite well financially, according to salary survey results released by SEMPO today. Respondents reported a wide range of salaries, from virtually minimum wage to those exceeding several hundred thousand dollars per year, with the average falling in the $60-70,000 range. And not surprisingly, experience was a factor in how much […]
If you are one of the growing numbers of in-house SEOs working on larger web sites, things can get a bit “scratch-your-head, where-do-I-start” difficult. If you’re managing tens of millions of pages, or even tens of thousands of pages, there’s no doubt you need to automate things. Even those working on smaller sites that produce […]