SearchCap: The Day In Search, June 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Ties Yellow Pages Sites For Most Accurate Local Data

  In April I wrote about a local data accuracy study preformed by a company called Implied Intelligence. The company offers data services to publishers and developers. In April the company found that yellow pages site Superpages bested Google Maps in terms of the accuracy and completeness of the local business/POI database. The following was the […]

• Combining Entity Search & Social: A Chat With Bing’s Duane Forrester

  In the past month, Bing has made some significant changes to their layout, integrating with Facebook and other social platforms, drastically adding value to their product. The question I wondered out loud was, how do we as marketers leverage this new social visibility. How do we become one of the influencers that show up in a given […]

• Content Ideas For An Ecommerce Site

  In this article, we’ll look at a website that was submitted for review from a “Keywords and Content” focus. The site is WindyCityParrot.com an ecommerce site that sells “everything for exotic birds”. (Note that this is not a SEO site review or user experience review.) Windy City Parrot is doing an excellent job with keyword […]

• International SEO Strategy: Get Trusted Quickly

  Google rolled out its Trusted Stores program earlier this month, acknowledging the importance of trust to improving online shopping experiences.

• Google: 12 To 14 Million Searches Per Day Returned Hacked Sites

  Google’s security blog announced today several updates on how they have been addressing malware and hacked sites on the internet. Google said that between 12 and 14 million search queries per day return warnings that at least one of the results listed in the Google search results were compromised. Google has two types of labels […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Getting Rid Of “Credits,” Adding Subscription Payments
• Identifying Talent For The New Performance Marketing Culture
• Fifty Shades Of Social Media Measurement Tools
• Facebook Forms “Creative Council” And “Studio Edge” To Help Ad Agencies
• Facebook To Pay $10 Million To Charity To Settle “Sponsored Stories” Suit
• Microsoft Launches Its Own Branded-Tablet: Microsoft Surface

Search News From Around The Web:

Applications & Portal Features

• Custom themes in Gmail, Official Gmail Blog

Business Issues

• Google denies ‘pre-preparing’ Street View Wi-Fi probe evidence, ZDNet UK
• Google’s Project Glass trackpad gets swaddled in patent protection, Engadget
• JustAnswer Becomes Pearl.com, Raises $25 Million Series A, TechCrunch
• Senator raises concern over Apple, Google mapping ‘spy planes’, appleinsider.com

Local, Maps & Mobile

• Apple’s Maps Don’t Look So Bad, New York Times
• Apple’s new iOS Maps: the risk factors, GigaOM
• Bing Windows Phone Blog Announces Plans to Expand Traffic Data Option in New Cities, Bing Maps Blog
• Eight steps closer to mapping the world with Google Map Maker, Google LatLong
• Google Offers app now available on iPhone, Official Google Mobile Blog
• Street View says "Aloha" from Hawaii, Google LatLong
• The Over Promise, Under Delivery Of Google’s G+ Signup Nagging & What it Means, Mike Blumenthal

Link Building

• Getting the Maximum Number of Links From Your Infographic, SEOmoz
• The Disconnect Between Content & Natural Links, pointblankseo.com

Searching

• Twitter slowly unfolding its search ambitions, GigaOM
• Google Video On Using Google Definitions, Search Engine Roundtable

SEO & SEM

• It’s Time to Learn Paid Search (or Look for an Agency), distilled
• 10 Ways SEO’s Can Over-Optimize a Site, Longhorn Leads
• 5 Essential SEO Consulting Intake Questions, Outspoken Media
• Beyond SEO: The content marketing power of the blog, SEO Copywriting
• Google Search Update June 16th 2012?, Search Engine Roundtable
• How Should I Structure My Heading Tags, Search Engine People
• How to Hack a Dominating Domain Name for Your Website, SEOmoz
• Learn When To Ignore Low Quality Scores, Certified Knowledge
• Small Business SEO: Do it Right or Don’t Do it at All, Search Engine Guide
• Successful Microblogging for Your Local Business, Search Engine People

Social Media

• Facebook reveals guide for dealing with spam, explicit content reports, ZDNet
• Google partners with Flipboard, adding Google+ streams to the app, The Next Web
• Report: Over 24% Of The Web’s Top 10,000 Sites Now Use Facebook’s Official Widgets, TechCrunch

Web Analytics

• Mobile Search Traffic On The Rise – Things to Consider, online-behavior.com